IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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The judge in two Virginia book-banning cases has dismissed the lawsuits.

The judge in two obscenity cases in Virginia that targeted two books—Gender Queer: A Memoir by Maia Kobabe and A Court of Mist and Fury by Sarah J. Maas—has dismissed the cases, saying that the books are not obscene under the law and the law that pertains to the litigation is itself flawed.... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-31 13:48:46 UTC ]
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A reporter probes a powerful university — and fights with his editors

Paul Pringle's work exposed serious abuses at the University of Southern California, but the dispute with his former co-workers may overshadow his book. Continue reading at The Washington Post

[ The Washington Post | 2022-08-19 10:00:16 UTC ]
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With Hearing Set, Court Urged to Dismiss Closely Watched Virginia Obscenity Lawsuits

A Virginia state judge has set an August 30 hearing for two lawsuits that seek to ban two popular books from bookshelves across the state, alleging they are “obscene” under an obscure state obscenity law. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
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Court Hears Amazon, Publisher Motions to Toss Price Fixing Conspiracy Lawsuits

In oral arguments on Wednesday, lawyers for Amazon and the Big Five publishers argued that two potential class action suits alleging a conspiracy to fix prices for both e-books and print books were "implausible" and should be dismissed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-28 04:00:00 UTC ]
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Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
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Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
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A historic lesbian-owned queer bookstore is fighting to stay open.

I was 13 years old in a suburban mall Barnes & Noble, holding a copy of Please Don’t Kill the Freshman by Zoe Trope. The cover—featuring the silhouette of a young cheerleader whose stance seems sarcastic, her pom-poms flopping against gashes of blue and red—was young, angry, and awesome. I... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-19 14:56:41 UTC ]
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Groundbreaking Study Explores Trauma, Stress in Frontline Library Workers

The 2022 Urban Libraries Unite Trauma Study addresses a "crisis of trauma" in urban public libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-07 04:00:00 UTC ]
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A generous exploration of creativity that embraces its mysteries

Journalist Matt Richtel doesn't have all the answers about the creative process — and that's a good thing. Continue reading at The Washington Post

[ The Washington Post | 2022-06-24 12:00:37 UTC ]
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The 2022 Yoto Carnegie Greenaway Winners Include a First Graphic Novel

The graphic novel of Jason Reynolds' 'Long Way Down' with illustrations by Danica Novgorodoff, is honored by the Carnegie Greenaway Awards. The post The 2022 Yoto Carnegie Greenaway Winners Include a First Graphic Novel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-20 20:26:52 UTC ]
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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
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Internet Archive, Publishers to Seek Summary Judgment in Book Scanning Lawsuit

A federal court in New York last week ordered that motions for summary judgment be filed by early summer, meaning the fate of the closely watched copyright case could be in the court’s hands by early fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-13 04:00:00 UTC ]
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Freedom to Read Advocates Sound Alarm as Obscenity Lawsuit Advances in Virginia

On May 18, a judge found that there was probable cause that two books, 'Gender Queer' and 'Court of Mist and Fury', could be deemed obscene under an obscure state law, and ordered the authors and publishers to defend the books in court. In a statement, freedom to read advocates say such actions... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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The Morning After: The French government bans English gaming terms, including ‘eSports’

Not satisfied with trying to replace “WiFi” with “l’access sans fil à internet” (which didn’t work), l'Académie française set its sights on gaming terms in 2017. It’s now gained traction with the government, and France’s Ministry of Culture has announced it’ll ban terms including "streamer" and... Continue reading at Engadget

[ Engadget | 2022-06-01 11:15:19 UTC ]
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The Best Of the Best Of’s: An Exploration of Best Of Anthologies

Thousands of short stories are read each year in order for editors to create Best of anthologies. Here is a look at a few. Continue reading at Book Riot

[ Book Riot | 2022-06-01 10:39:00 UTC ]
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Ideas Worth Fighting For: Spotlight on Robert W. Sweet

In his new book, 'Life Fighting: Why We Must Sometimes Fight and How to Do So Well,' author Robert W. Sweet sets out to answer the thorny question: Is it always wrong to use force to achieve a goal? Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-30 04:00:00 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | All news stories tagged with: #nielsen #measurement solutions #prime time #samba tv