IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
News tagged with: #apple revealed #scott cunningham #senior vp #general manager #trade organization

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A historic lesbian-owned queer bookstore is fighting to stay open.

I was 13 years old in a suburban mall Barnes & Noble, holding a copy of Please Don’t Kill the Freshman by Zoe Trope. The cover—featuring the silhouette of a young cheerleader whose stance seems sarcastic, her pom-poms flopping against gashes of blue and red—was young, angry, and awesome. I... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-19 14:56:41 UTC ]
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Groundbreaking Study Explores Trauma, Stress in Frontline Library Workers

The 2022 Urban Libraries Unite Trauma Study addresses a "crisis of trauma" in urban public libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-07 04:00:00 UTC ]
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A generous exploration of creativity that embraces its mysteries

Journalist Matt Richtel doesn't have all the answers about the creative process — and that's a good thing. Continue reading at The Washington Post

[ The Washington Post | 2022-06-24 12:00:37 UTC ]
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The 2022 Yoto Carnegie Greenaway Winners Include a First Graphic Novel

The graphic novel of Jason Reynolds' 'Long Way Down' with illustrations by Danica Novgorodoff, is honored by the Carnegie Greenaway Awards. The post The 2022 Yoto Carnegie Greenaway Winners Include a First Graphic Novel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-20 20:26:52 UTC ]
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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #early version #measurement company #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
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Freedom to Read Advocates Sound Alarm as Obscenity Lawsuit Advances in Virginia

On May 18, a judge found that there was probable cause that two books, 'Gender Queer' and 'Court of Mist and Fury', could be deemed obscene under an obscure state law, and ordered the authors and publishers to defend the books in court. In a statement, freedom to read advocates say such actions... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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The Morning After: The French government bans English gaming terms, including ‘eSports’

Not satisfied with trying to replace “WiFi” with “l’access sans fil à internet” (which didn’t work), l'Académie française set its sights on gaming terms in 2017. It’s now gained traction with the government, and France’s Ministry of Culture has announced it’ll ban terms including "streamer" and... Continue reading at Engadget

[ Engadget | 2022-06-01 11:15:19 UTC ]
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The Best Of the Best Of’s: An Exploration of Best Of Anthologies

Thousands of short stories are read each year in order for editors to create Best of anthologies. Here is a look at a few. Continue reading at Book Riot

[ Book Riot | 2022-06-01 10:39:00 UTC ]
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Ideas Worth Fighting For: Spotlight on Robert W. Sweet

In his new book, 'Life Fighting: Why We Must Sometimes Fight and How to Do So Well,' author Robert W. Sweet sets out to answer the thorny question: Is it always wrong to use force to achieve a goal? Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-30 04:00:00 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Why the MLIS is a Powerful Weapon in Fighting Book Bans

The organized assault on the freedom to read has highlighted core values taught in library schools. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-23 04:00:00 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Deborah Birx’s unseen fight to stop Trump’s covid falsehoods

The former White House coronavirus official recalls using subversion and subterfuge to get the truth out. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 12:00:38 UTC ]
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The Fight to Decouple Sex From Marriage

Sixty years ago, Helen Gurley Brown’s best-selling book promised women sexual freedom. Today, it reads like an omen. Continue reading at The Atlantic

[ The Atlantic | 2022-05-19 11:00:00 UTC ]
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New Books Explore Faithful Fatherhood

New and forthcoming books on fatherhood coming from religion publishers are emphasizing connection and healing between fathers and sons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-18 04:00:00 UTC ]
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Robert Goolrick, whose books explored tragedy and endurance, dies at 73

He vaulted to literary prominence with a lacerating childhood memoir of abuse and wrote best-selling novels such as "A Reliable Wife.” Continue reading at The Washington Post

[ The Washington Post | 2022-05-14 01:28:24 UTC ]
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