IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
News tagged with: #scott cunningham #senior vp #general manager #trade organization

Other news stories related to: "IAB Explores Its Options to Fight Ad Blockers, Including Lawsuits"


DPLA, IPG Team Up to Offer Libraries an E-Book Ownership Option

A partnership between the Digital Public Library of America and the Independent Publishers Group is offering an e-book ownership option from a wide range of indie publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #libraries #e-book #indie publishers #wide range


Open Road Launches Geo-Targeting Service to Fight Book Bans

In an effort to help consumers find and read books that have been banned in their localities, Open Road Integrated Media has started a new marketing service, the Free Voices Geo-Targeting initiative, focusing on 10 states where book banning is most prevalent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-08 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #book banning #read books


Nicole Richie’s Reformed Party Princess Stars in New Estée Lauder Ad

Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek

[ AdWeek | 2024-08-01 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling author #creative director


Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget

[ Engadget | 2024-07-30 13:00:52 UTC ]
More news stories like this | All news stories tagged with: #publishers including #publishers make #great place #makes sense #run ads #ad formats #$250 million #$5 million


Disobedience Press Debuts with Exploration of Book Bans

The Ann Arbor, Mich.–based small publisher launched this month with 'Trouble in Censorville,' a hard-hitting collection of essays by educators about their firsthand experiences with book bans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-15 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #small publisher #ann arbor #book bans


Barry Diller Explores Bid to Take Control of Paramount

Mr. Diller, a digital media pioneer, lost a bidding war for Paramount Pictures decades ago. Now, he’s making a run at its parent company. Continue reading at The New York Times

[ The New York Times | 2024-07-01 22:31:42 UTC ]
More news stories like this | All news stories tagged with: #digital media #bidding war


'Mad Men' ad exec launches new campaign to win buyer for townhouse

Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York

[ Crains New York | 2024-06-12 17:29:24 UTC ]
More news stories like this | All news stories tagged with: #memoir #good morning


Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday

[ Digiday | 2024-06-12 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #tv briefing


BANNED TOGETHER: Empowering Teens and Fighting for the Right to Read

Teens have been at the forefront of fighting for the freedom to read. BANNED TOGETHER, publishing in March, is a YA anthology to encourage and support them while talking frankly about contemporary book censorship. Check it out! Continue reading at Book Riot

[ Book Riot | 2024-06-11 12:30:00 UTC ]
More news stories like this | All news stories tagged with: #anthology #ya anthology


Empire of the Ants will let you explore a photorealistic bug’s life this November

Empire of the Ants, a real-time strategy game with dazzlingly photorealistic insects and other critters, arrives on November 7. Although the game doesn’t sound like it’s exactly a remake, it comes from the same publisher (and draws from the same source material) as the 2000 RTS game of the same... Continue reading at Engadget

[ Engadget | 2024-06-10 08:00:22 UTC ]
More news stories like this | All news stories tagged with: #french author #environmental impact #english translation


ALA 2024: ‘That Librarian’ Fights Back: PW Talks with Amanda Jones

The author of ‘That Librarian: The Fight Against Book Banning in America’ discusses her fight for the freedom to read and her debut memoir. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-10 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #debut memoir #book banning #amanda jones


It’s Time We Added Full Credit Pages to Books

The perks were few and far between when I was an editorial assistant in book publishing in the early aughts. Mostly I did the job for the books and the proximity to authors and the occasional access to free leftover sandwiches from some lunchtime meeting or other (I was also lucky to do this... Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
More news stories like this | All news stories tagged with: #book publishing #editorial assistant


Major Publishers Sue Google Over Ads for Pirated Ebooks

Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
More news stories like this | All news stories tagged with: #macmillan #ebooks #macmillan learning #cengage learning


Apple WWDC 2024: What we expect including iOS 18 updates, AI and more

It'll soon be Apple's turn to talk about its next major operating system updates, giving developers a chance to get their apps ready ahead of a broad rollout this fall. The company's Worldwide Developers Conference is right around the corner. Apple is sure to reveal some of the main features of... Continue reading at Engadget

[ Engadget | 2024-06-04 16:29:40 UTC ]
More news stories like this | All news stories tagged with: #ebooks #apple-focused journalists #start discussing #al hit #craig federighi #platforms state #massive overhaul #minor iteration #rumor mill #south korea #include australia #biggest screen #facetime chats #charging port


Apple WWDC 2024: What to expect including iOS 18, AI and more

It'll soon be Apple's turn to talk about its next major operating system updates, giving developers a chance to get their apps ready ahead of a broad rollout this fall. The company's Worldwide Developers Conference is right around the corner. Apple is sure to reveal some of the main features of... Continue reading at Engadget

[ Engadget | 2024-05-30 19:58:03 UTC ]
More news stories like this | All news stories tagged with: #ebooks #apple-focused journalists #start discussing #al hit #craig federighi #platforms state #massive overhaul #minor iteration #rumor mill #south korea #include australia #multiple reports #biggest screen #facetime chats #charging port


The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday

[ Digiday | 2024-05-21 04:01:00 UTC ]
More news stories like this | All news stories tagged with:


This Times Square breastfeeding ad for lactation cookies was taken down, sparking a social media debate

The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company

[ Fast Company | 2024-05-14 22:45:00 UTC ]
More news stories like this | All news stories tagged with: #cookbook #times square


Less Travel, More Hybrid Work Among Most Popular Book Business Sustainability Options

A new survey conducted by the Green Book Alliance found that a reduction in business travel has gained popularity as a way for publishing companies to reduce their carbon footprint, while the use of carbon offsets and recycled paper has declined. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #popular book #publishing companies #recycled paper #carbon footprint #survey conducted


Apple’s ‘Crush’ ad receives backlash from PR and marketing pros

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week

[ Media Week | 2024-05-08 21:18:08 UTC ]
More news stories like this | All news stories tagged with: #lulu


Pulitzer 2024 winners include Jayne Anne Phillips, ProPublica, AP and New York Times

Winning books include Night Watch and King: A Life, while journalism winners focused on coverage of the Israel-Gaza warThis year’s Pulitzer winners include the New York Times and ProPublica as well as authors including Jayne Anne Phillips and Jonathan Eig.The Pulitzers honored the best in... Continue reading at The Guardian

[ The Guardian | 2024-05-06 21:10:55 UTC ]
More news stories like this | All news stories tagged with: #books include #gold medal