As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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Lawyers for Audible are insisting a federal court should reject a copyright lawsuit filed by seven publishers against its Captions speech-to-text feature. Continue reading at The Bookseller
[ The Bookseller | 2019-09-25 01:04:56 UTC ]
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Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
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The Authors Guild and the Association of Authors' Representatives have filed a joint brief supporting publishers' calls for a preliminary injuction to stop their works being included in Audible's Captions programme. Continue reading at The Bookseller
[ The Bookseller | 2019-09-24 19:58:52 UTC ]
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Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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Tiger Aspect Productions has optioned mystery novels and computer game Knights and Bikes for an animated TV series. Continue reading at The Bookseller
[ The Bookseller | 2019-09-20 08:15:03 UTC ]
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At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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Audible has argued a federal court to reject a copyright lawsuit filed by seven publishers against its Captions speech-to-text feature. Continue reading at The Bookseller
[ The Bookseller | 2019-09-17 07:45:07 UTC ]
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Science fiction writing often serves as a thought experiment that explores shared and hidden beliefs whose material and political reverberations lie further in the future. Continue reading at The Conversation
[ The Conversation | 2019-09-16 11:39:25 UTC ]
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Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
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In a response to most news publishers’ checklist of needs from a digital conduit to their content, News Corp is Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-12 18:30:12 UTC ]
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‘New York Times’ opinion writer Bari Weiss, who felt compelled to fight the rise in anti-Jewish hatred after a white supremacist murdered worshipers at her former synagogue, urges readers of her new book to call out anti-Semitism wherever they see it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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The cartoonist and educator uses comics to help readers unleash creativity in 'Making Comics.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
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A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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Two former winners, Margaret Atwood and Salman Rushdie, both made the cut—a week before Atwood's book, 'The Testaments,' has even been published. Lucy Ellmann, Bernardine Evaristo, Chigozie Obioma, and Elif Shafak are also still in the race. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-03 04:00:00 UTC ]
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C L Taylor’s latest thriller has been snapped up for screen and a possible stage adaptation by Bill Kenwright Films. Continue reading at The Bookseller
[ The Bookseller | 2019-08-29 20:58:41 UTC ]
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Ibram X. Kendi opens his latest book with his worst memory as a high school student competing in an oratorical contest. Having spent his short lifetime internalizing negative messages about Black people from Black people, from white people, and from the media and culture at large, Kendi... Continue reading at Electric Literature
[ Electric Literature | 2019-08-28 11:00:52 UTC ]
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The Authors Guild is supporting the Association of American Publishers (AAP) as the organisation sues Amazon’s audiobook company Audible over a new speech-to-text feature. Continue reading at The Bookseller
[ The Bookseller | 2019-08-27 10:51:31 UTC ]
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