As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
News tagged with:
#apple revealed
#scott cunningham
#senior vp
#general manager
#trade organization
BISG organized a panel about blockchain and its application to book publishing that examined its potential and the reality of a much-hyped but barely understood technological innovation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blockchain technology
#book publishing
The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ads appeared
#usa today
#subscription revenue
Publishers including News UK and The Guardian have shown keen interest in using the platform. The post Publishers step up the fight against cookies gone rogue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers step
NBCUniversal said Monday that it is pulling President Trump’s controversial anti-immigrant campaign advertisement, hours after the spot ran prominently during “Sunday Night Football.” Fox News said it decided to stop running the commercial as well, and Facebook stopped accepting it as a paid ad,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fox news
The Chancellor of the Exchequer Philip Hammond will use today's Budget to announce a £1.5bn package of support for the High Street, including £900m in business rate relief, according to widespread reports. Continue reading at The Bookseller
[ The Bookseller | 2018-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small retailers
#high street
Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The post ‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales... Continue reading at Digiday
[ Digiday | 2018-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#legacy media
Today, Facebook's Global Head of Safety, Antigone Davis, published a blog post outlining how the social network fights child exploitation. The company uses standard industry practices, such as requiring users to be 13 years or older, using photo-matc... Continue reading at Engadget
[ Engadget | 2018-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#machine learning
#global head
While Facebook might be making strides in clamping down on fake news and shady political ads, there appear to have been holes in its strategy. The UK's Digital, Culture, Media and Sport committee has published data showing that Facebook carried ads... Continue reading at Engadget
[ Engadget | 2018-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#making strides
#fake news
#sport committee
A show that maps Los Angeles and another that makes art of FBI files. Here are six exhibitions and events to check out in the coming week: “Here,” at the Los Angeles Municipal Art Gallery. A group exhibition examines the physical and geographical boundaries that define Los Angeles and its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming week
Sharon Bolton's The Craftsman trilogy has been optioned by the same producers of the hit TV series "Killing Eve", Sid Gentle Films. Continue reading at The Bookseller
[ The Bookseller | 2018-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sharon bolton
Social network hopes launch of transparency tools will restore trust after series of scandalsFacebook will no longer allow British political groups to publish “dark ads” on its network, in an attempt to restore public trust after the Cambridge Analytica scandal and questions over its influence... Continue reading at The Guardian
[ The Guardian | 2018-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#restore trust
#brexit referendum
Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
More news stories like this |
There's special interest at Frankfurt in the new category for translated literature, as the 2018 National Book Awards in America announce finalists. The post US National Book Awards Finalists: This Year Including Translations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#special interest
#translated literature
TV production company Magic Light Pictures has optioned the Mr Panda picture series by Steve Antony. Continue reading at The Bookseller
[ The Bookseller | 2018-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#steve antony
Duck Soup Films has optioned Holly Bourne’s YA novel Are We All Lemmings and Snowflakes? (published by Usborne in August) for television. Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#holly bourne
Fashioned into everything from clothing to furniture, Hawaii’s exotic, native woods are showing their rich patterns and their versatility during a free exhibit in Honolulu. Designers from across the state and beyond are showcasing their creations at Hawaii's Woodshow, which runs through Sunday.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-05 00:00:00 UTC ]
More news stories like this |
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure"... Continue reading at Advertising Age
[ Advertising Age | 2018-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#email newsletter
#real world
Katy Olson is joining Condé Nast as the editor of AD Pro, Architectural Digest's digital destination geared toward design professionals. Olson is currently the executive editor at Business of Home, where she runs the brand's website and contributes to its quarterly print edition. Earlier in her... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
More news stories like this |
A woman who worked as a content moderator for Facebook has filed a lawsuit against the social media giant, claiming she developed post-traumatic stress disorder as a result of “disturbing” images the job required her to watch. The suit, filed in San Mateo County last week, alleges negligence and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-25 00:00:00 UTC ]
More news stories like this |
Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek
[ AdWeek | 2018-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook announced