As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
News tagged with:
#apple revealed
#scott cunningham
#senior vp
#general manager
#trade organization
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european union
#brands aren
Independent mental health publisher Trigger has acquired the first book of TV presenter, Simon Thomas, about coping with the death of his wife Gemma. Continue reading at The Bookseller
[ The Bookseller | 2018-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv presenter
The Association of Canadian Publishers welcomes the settlement in French-language Canada, as the country's 2012 Copyright Modernization Act's parliamentary review is ongoing. The post Copyright in Canada: Publishers Cheer Settlement of Copibec’s Laval University Lawsuit in Québec appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#french-language canada
#parliamentary review
Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and... Continue reading at AdWeek
[ AdWeek | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook won
#facebook head
#facebook announced
#news publishers
#political ads
Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters... Continue reading at AdWeek
[ AdWeek | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#campbell brown
#mark thompson
#heated debate
#ad policy
Both BookExpo and BookCon organizers have committed themselves to scheduling panels meant to raise awareness of diversity and multiculturalism in literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#raise awareness
If publishers think Facebook would give them an exemption from its new political ad disclosure policy, they have another thing coming. The social network's Campbell Brown has rejected calls for publisher exemptions to the "paid for" label in a blog... Continue reading at Engadget
[ Engadget | 2018-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook won
#campbell brown
MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media buyers
The Authors Guild has announced an ambitious plan to open at least 14 regional chapters across the U.S. this year that will host variety of programs serving members in their local writing communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#authors guild
#ambitious plan
TV rights to Juno Dawson’s memoir The Gender Games (Two Roads) have been optioned by Benedict Cumberbatch's production outfit SunnyMarch. Continue reading at The Bookseller
[ The Bookseller | 2018-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#memoir optioned
#tv rights
#juno dawson
#benedict cumberbatch
Orion has acquired the story of a 10-year relationship told in 24 hours, Our Life in a Day. Continue reading at The Bookseller
[ The Bookseller | 2018-06-02 00:00:00 UTC ]
More news stories like this |
Fight Club author Chuck Palahniuk has described himself as being "close to broke" after an accountant at his literary agency was arrested for embezzling $3.4m (£2.5m) from the company. Continue reading at The Bookseller
[ The Bookseller | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary agency
#embezzling $3
For the first time, researchers will be able to access Facebook's data and publish their findings without pre-approval from the company. Continue reading at Wired
[ Wired | 2018-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fight misinformation
The personal finance publisher has used the platform to get newsletter subscribers. The post How Kiplinger uses Facebook ads to grow its newsletters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook ads
The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad policy
#paid media
#news publishers
Journalist and human rights campaigner Joan Smith is publishing a book exploring the link between domestic violence and acts of terrorism with Quercus imprint riverrun. Continue reading at The Bookseller
[ The Bookseller | 2018-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#domestic violence
#book exploring
Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers including
#post publishers
#usa today
#readers turn
#mobile ads
For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#powerful tool
The upcoming StoryDrive conference in Beijing from the Frankfurter Buchmesse and its Chinese office puts a focus on new media business models in Asia and international markets. The post Sixth Annual StoryDrive Asia Conference in Beijing Explores the New Media Landscape appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media landscape
#frankfurter buchmesse
#international markets
The 'Nibbies,' as they're known, combined their usual glamour with a certain amount of politically tinged commentary, Brexit coming in for sharp criticism as the industry's best-performing people and writings were honored at the British Book Awards. The post British Book Awards Include Political... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-15 00:00:00 UTC ]
More news stories like this |