As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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A woman who worked as a content moderator for Facebook has filed a lawsuit against the social media giant, claiming she developed post-traumatic stress disorder as a result of “disturbing” images the job required her to watch. The suit, filed in San Mateo County last week, alleges negligence and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-25 00:00:00 UTC ]
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Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek
[ AdWeek | 2018-09-19 00:00:00 UTC ]
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Feature film rights to James Delargy's debut thriller 55 have been optioned by Zucker Productions in partnership with Prodigy Pictures. Continue reading at The Bookseller
[ The Bookseller | 2018-09-19 00:00:00 UTC ]
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Viking is publishing a new novel about the modern condition and "our age of anxiety" from Luiza Sauma, whose debut novel, Flesh and Bone and Water, came out with the same publisher last year. Continue reading at The Bookseller
[ The Bookseller | 2018-09-15 00:00:00 UTC ]
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Warner Bros. Entertainment, now owned by mobile giant AT&T, has formed a new division to make the most of its big brands, including comic book publisher DC Entertainment. The new unit, which carries the buzzword-heavy name of Warner Bros. Global Brands and Experiences, will be led by Pam... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
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Facebook’s chief executive, Mark Zuckerberg, published a roughly 3,300-word blog post cataloging the steps the company has taken to prevent a repeat of the 2016 manipulation. Continue reading at The New York Times
[ The New York Times | 2018-09-13 00:00:00 UTC ]
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UK production company Lime Pictures has optioned Emily Morris’ memoir My Shitty Twenties (Salt) for TV. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
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Lupus Films joint m.d. Camilla Deakin has revealed an increased appetite for hand-drawn animations of children's books. Continue reading at The Bookseller
[ The Bookseller | 2018-09-06 00:00:00 UTC ]
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Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing best. Lucia Moses of Digiday reported that publishers in the test group can create up to four... Continue reading at AdWeek
[ AdWeek | 2018-08-31 00:00:00 UTC ]
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The revelations disclosed in former Barnes & Noble CEO Demos Parneros’s lawsuit, filed Tuesday, left publishers mystified at how the nation’s largest bookstore chain will turn around its financial fortunes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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Barnes & Noble was on the cusp of being sold to another book retailer in June before the deal fell through, it has been revealed. Continue reading at The Bookseller
[ The Bookseller | 2018-08-30 00:00:00 UTC ]
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The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
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A late-summer standoff has flared with the US publishing industry's largest–and longest-struggling–brick-and-mortar retail chain. Its former CEO is suing for defamation. The company, in response, alleges sexual harassment. The post Barnes & Noble’s Former CEO, Demos Parneros, Launches... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-29 00:00:00 UTC ]
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Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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Heavyweight Curtis Harper was on his way to a forgettable career in boxing before he decided Friday night to leave a lasting memory. Harper, with FS1 cameras rolling in Minneapolis, touched gloves with scheduled opponent Efe Ajagba, heard the first bell and promptly walked out under the ropes... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-26 00:00:00 UTC ]
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Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-22 00:00:00 UTC ]
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Former President Obama has shared his summer reading list, and it shows a drive toward understanding and empathy. Obama posted some of his book recommendations on Facebook on Sunday. The former president praised five books he's enjoyed in the last months, including a novel by a Canadian literary... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-20 00:00:00 UTC ]
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Months after President Donald Trump's lawyers slapped Macmillan with a cease-and-desist letter in advance of the publication of Michael Wolff's 'Fire and Fury,' the president has done the same to Simon & Schuster and Omarosa Manigault Newman's 'Unhinged.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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In the months leading up to the US midterm elections, the big online sites that inadvertently hosted the worst manipulation back in 2016, like Facebook and Twitter, have adopted new advertising policies to enforce transparency. So has Google, which h... Continue reading at Engadget
[ Engadget | 2018-08-16 00:00:00 UTC ]
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Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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