As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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Allen & Unwin publisher Kelly Fagan has acquired Australasian rights to 25-year-old Sophie Hardcastle’s Below Deck for a six-figure sum, after a “competitive” auction. Continue reading at The Bookseller
[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek
[ AdWeek | 2019-03-05 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Chatto & Windus has acquired rights to Rachel Hewitt's non-fiction book exploring the female experience. Continue reading at The Bookseller
[ The Bookseller | 2019-02-19 00:00:00 UTC ]
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Annapurna Television has optioned the rights to The Ruin of Kings by Jenn Lyons, to be produced as an epic fantasy television series by Ali Krug and Sue Naegle. Continue reading at The Bookseller
[ The Bookseller | 2019-02-19 00:00:00 UTC ]
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Using data scraping, network analysis, and machine learning, the Science Fiction Concept Corpus includes more than 2,600 books written since 1900. Here's what we found. Continue reading at Wired
[ Wired | 2019-02-18 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek
[ AdWeek | 2019-02-08 00:00:00 UTC ]
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Philip Jones reflects on the challenges facing independent publishers, and how they are adapting to overcome them. Continue reading at The Bookseller
[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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DC Universe only has so many original shows to go around, and that means you'll need something else to do if you're going to justify that subscription. Thankfully, more is on the way. The service has unveiled the first major expansion of its comic... Continue reading at Engadget
[ Engadget | 2019-01-30 00:00:00 UTC ]
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The lengthy list of Youth Media Awards from the ALA includes the Mildred L. Batchelder Award for young readers' content translated into English. The post American Library Association’s Youth Media Awards Include Daciūtė’s ‘Fox’ in Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-29 00:00:00 UTC ]
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Jay Asher, the author of several YA novels including Thirteen Reasons Why (Penguin), has filed a lawsuit against the US branch of the Society of Children’s Book Writers and Illustrators (SCBWI), and its executive director, Lin Oliver, following last year’s accusations of sexual harassment. Continue reading at The Bookseller
[ The Bookseller | 2019-01-29 00:00:00 UTC ]
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A jury found Thomas Nelson and its parent company HarperCollins Christian Publishing liable for fraud and breach of contract, awarding $15 million in damages to a San Francisco Bay Area printing company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-25 00:00:00 UTC ]
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In the wake of accusations of sexual misconduct, Jay Asher’s literary agency dropped him, speaking engagements and book signings were canceled, and some bookstores removed his novels from their shelves. Continue reading at The New York Times
[ The New York Times | 2019-01-25 00:00:00 UTC ]
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Lipstadt, a Holocaust scholar, explores questions about the ancient causes and newest forms of hatred against Jews in her book ‘Antisemitism: Here and Now.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-22 00:00:00 UTC ]
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Political ads featuring California Gov. Gavin Newsom are popping up on Facebook in Ohio, Florida and other swing states in the 2020 presidential election, stirring speculation about whether the Democrat is testing the waters for a potential White House run. Newsom, who was sworn into office less... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-20 00:00:00 UTC ]
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