As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
News tagged with:
#scott cunningham
#senior vp
#general manager
#trade organization
Facebook’s chief executive, Mark Zuckerberg, published a roughly 3,300-word blog post cataloging the steps the company has taken to prevent a repeat of the 2016 manipulation. Continue reading at The New York Times
[ The New York Times | 2018-09-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mark zuckerberg
UK production company Lime Pictures has optioned Emily Morris’ memoir My Shitty Twenties (Salt) for TV. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
More news stories like this |
Lupus Films joint m.d. Camilla Deakin has revealed an increased appetite for hand-drawn animations of children's books. Continue reading at The Bookseller
[ The Bookseller | 2018-09-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#lupus films
The revelations disclosed in former Barnes & Noble CEO Demos Parneros’s lawsuit, filed Tuesday, left publishers mystified at how the nation’s largest bookstore chain will turn around its financial fortunes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
More news stories like this |
Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing best. Lucia Moses of Digiday reported that publishers in the test group can create up to four... Continue reading at AdWeek
[ AdWeek | 2018-08-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digiday reported
#including buzzfeed
#publishing partners
#organic posts
#facebook confirmed
#test group
The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#civil rights
#run ads
Barnes & Noble was on the cusp of being sold to another book retailer in June before the deal fell through, it has been revealed. Continue reading at The Bookseller
[ The Bookseller | 2018-08-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#deal fell
#barnes noble
#book retailer
A late-summer standoff has flared with the US publishing industry's largest–and longest-struggling–brick-and-mortar retail chain. Its former CEO is suing for defamation. The company, in response, alleges sexual harassment. The post Barnes & Noble’s Former CEO, Demos Parneros, Launches... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#demos parneros
#barnes noble
Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#content restrictions
#post facebook
#facebook watch
#ad inventory
#publishers sell
Heavyweight Curtis Harper was on his way to a forgettable career in boxing before he decided Friday night to leave a lasting memory. Harper, with FS1 cameras rolling in Minneapolis, touched gloves with scheduled opponent Efe Ajagba, heard the first bell and promptly walked out under the ropes... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-26 00:00:00 UTC ]
More news stories like this |
Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad inventory
#publishing partners
#select group
#post snapchat
Former President Obama has shared his summer reading list, and it shows a drive toward understanding and empathy. Obama posted some of his book recommendations on Facebook on Sunday. The former president praised five books he's enjoyed in the last months, including a novel by a Canadian literary... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book recommendations
#president obama
#barack obama
Months after President Donald Trump's lawyers slapped Macmillan with a cease-and-desist letter in advance of the publication of Michael Wolff's 'Fire and Fury,' the president has done the same to Simon & Schuster and Omarosa Manigault Newman's 'Unhinged.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#simon schuster
#michael wolff
#cease-and-desist letter
In the months leading up to the US midterm elections, the big online sites that inadvertently hosted the worst manipulation back in 2016, like Facebook and Twitter, have adopted new advertising policies to enforce transparency. So has Google, which h... Continue reading at Engadget
[ Engadget | 2018-08-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#advertising policies
#midterm elections
#months leading
#political ads
#google publishes
Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#recent waves
#american consumer
#magazines perform
#metrics show
#readers surveyed
In “A Prayer Before Dawn,” director Jean-Stéphane Sauvaire and screenwriters Jonathan Hirschbein and Nick Saltrese (adapting the memoir by Billy Moore) effectively eschew narrative convention to tell this harrowing story of a meth-addicted Brit scraping by in Bangkok as an underground boxer who’s... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-09 00:00:00 UTC ]
More news stories like this |
At least 14 employees have been laid off at SourceMedia, the b2b publisher serving the financial, technology, and healthcare sectors, according to an internal memo obtained by Folio:. The cuts—which appear to range from the senior level down to middle management—arrive about four months after... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#trim costs
#recently served
#source familiar
To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mobile app
Cengage has responded to a federal lawsuit claiming its forthcoming US subscription service, Cengage Unlimited, will cost authors in sales and royalty payments. Continue reading at The Bookseller
[ The Bookseller | 2018-08-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#royalty payments
#subscription service
In a court filing, the publisher denies that its new subscription service will improperly cost its authors sales and royalty payments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#royalty payments
#improperly cost
#court filing
#subscription service