Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of upwards of 1 million visitors per month, and a television producer that sees on average 1 million viewers per episode of “Weekends with Yankee,” Yankee has a far larger footprint than it started with 83 years ago. But to achieve this outward expansion, Kate Hathaway Weeks, director of marketing and business development for Yankee Publishing, says that it was important to identify the brand aspects that appealed to those outside of the immediate area, in order to associate the brand with being “the ultimate destination for New England travel, food and home,” and gain brand evangelists across the country. We sat down with Hathaway Weeks to discuss how leaning into brand loyalty has allowed the regional magazine to blossom into a national, and even international, media company, and what steps you can take to build deeper loyalty within your own brand. Folio: When you first started at Yankee in 2014, you came in with an entire plan to expand the brand’s footprint beyond the print. Can you talk a little bit about which brand extensions you’ve had success with and why those things have worked for Yankee? [caption id="attachment_161817" align="alignright" width="150"] Kate Hathaway... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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There's a lot of work - and a lot of fun - involved in the business of selling comics, Chris Lander tells Mike Mather. Continue reading at Stuff
[ Stuff | 2019-05-02 00:00:00 UTC ]
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"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
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#visual storytelling
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The London Magazine has launched its debut fiction prize for a second year, following the success of its inaugural year. Continue reading at The Bookseller
[ The Bookseller | 2019-05-02 00:00:00 UTC ]
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Sponsored by Submittable By and large, magazines have adapted to the digital world. They’ve stabilized their workforce and continue to combat falling subscription rates. Yet, there are two areas where publishers are still adjusting to a new normal. First, the amount of content that writers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-01 00:00:00 UTC ]
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#online form
Sponsored by Submittable By and large, magazines have adapted to the digital world. They’ve stabilized their workforce and continue to combat falling subscription rates. Yet, there are two areas where publishers are still adjusting to a new normal. First, the amount of content that writers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-01 00:00:00 UTC ]
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#ve stabilized
#growing exponentially
#unique solutions
#smaller staff
#threecase studies
#online form
ESPN The Magazine is now the latest publication to abandon print. Regular editions of the monthly will cease after the September release of “The Body Issue” and the publication will go online-only, Walt Disney Co.’s ESPN said in a statement. “Consumer habits are evolving rapidly, and this... Continue reading at Advertising Age
[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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#—bloomberg news
While the future of America's biggest sports magazine remains an open question, its second-biggest will soon call it quits on print entirely. ESPN The Magazine will shutter its monthly print edition after September's annual Body Issue, its parent company announced Tuesday morning, ending a... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
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[caption id="attachment_157813" align="alignright" width="275"] Beer Advocate's final issue, #134[/caption] For craft beer enthusiasts, there are less than a handful of magazines devoted to their passion. Now, there’s one fewer. Earlier this month, Beer Advocate’s founders Jason and Todd Alstrom... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
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It's four months into the year, and the industry is losing another print publication. This time around it's ESPN The Magazine. "Our journalists will continue to create the same exceptional content. Consumer habits are evolving rapidly, and this requires ESPN to evolve as well," ESPN said in a... Continue reading at AdWeek
[ AdWeek | 2019-04-30 00:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Bigger data: Meredith Corporation and Hearst Magazines are adopting a new... Continue reading at Advertising Age
[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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What happened to all the spaghetti on the wall? Apologies for the overused expression, but bear with me. It’s a serious question I have been thinking about for the last year or so in regards to magazine media. In the grand scheme of things, I haven’t been covering the industry all that long, at... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-25 00:00:00 UTC ]
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I don’t think we’re there yet. While various interested parties are trying sell Apple News+ as an obvious win-win-win-win-win for publishers, readers, Apple, democracy, cats, dogs and the perfect flaky pie crust, color me skeptical. Oh, there was no shortage of optimism when Apple announced the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
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#core business
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Penguin Random House in the US has launched a 'Reader Rewards Loyalty Program', a free promotional initiative that lets readers earn one free book for every 12 PRH titles they purchase. Continue reading at The Bookseller
[ The Bookseller | 2019-04-19 00:00:00 UTC ]
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Under the program, readers who buy PRH books in any format will be able to collect points for purchases made at online or physical stores. After they collect 120 points, customers are eligible to receive a free book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-18 00:00:00 UTC ]
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Cornerstone has unveiled E L James’ The Mister with a colourful publicity campaign including a “Superfan Sleepover” and a pop-up branded piano in Sloane Square with a female pianist. Continue reading at The Bookseller
[ The Bookseller | 2019-04-17 00:00:00 UTC ]
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Big changes are in store for Money magazine: it's ceasing print publication and will be going digital-only, as owner Meredith has decided against selling the brand. "We are going to invest in the digital money.com brand site itself as well as leverage the Money content across our portfolio," a... Continue reading at AdWeek
[ AdWeek | 2019-04-17 00:00:00 UTC ]
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North London-based children’s bookshop Pickled Pepper Books is looking to franchise its brand, with owner Urmi Merchant saying he made the decision after a Waterstones branch opened in the area. Continue reading at The Bookseller
[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading at Advertising Age
[ Advertising Age | 2019-04-15 00:00:00 UTC ]
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Betty and Winston are grizzled veterans. On this, their third visit to the Los Angeles Times Festival of Books, the twin 11-year-olds are ready for action. Not only are they festival experts; they’re also my kids. Like many parents on the USC campus, I trail them around the festival, from panel... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-15 00:00:00 UTC ]
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