Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of upwards of 1 million visitors per month, and a television producer that sees on average 1 million viewers per episode of “Weekends with Yankee,” Yankee has a far larger footprint than it started with 83 years ago. But to achieve this outward expansion, Kate Hathaway Weeks, director of marketing and business development for Yankee Publishing, says that it was important to identify the brand aspects that appealed to those outside of the immediate area, in order to associate the brand with being “the ultimate destination for New England travel, food and home,” and gain brand evangelists across the country. We sat down with Hathaway Weeks to discuss how leaning into brand loyalty has allowed the regional magazine to blossom into a national, and even international, media company, and what steps you can take to build deeper loyalty within your own brand. Folio: When you first started at Yankee in 2014, you came in with an entire plan to expand the brand’s footprint beyond the print. Can you talk a little bit about which brand extensions you’ve had success with and why those things have worked for Yankee? [caption id="attachment_161817" align="alignright" width="150"] Kate Hathaway... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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This year, for the first time in over two decades, a slew of work entered the public domain: everything first published in the United States in 1923, to be precise. (And yes, next year we’ll get the goods from 1924.) “But there’s another source of public domain works,” Cory Doctorow writes at... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-02 16:44:41 UTC ]
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Part of the programming for the 'Noirwich' literary festival at Norwich is a focus on 'crimes against nature' and our stewardship of the environment. The post UK’s National Centre for Writing Turns to Eco-Crime for ‘Noirwich’ Fest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-26 05:30:50 UTC ]
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The Houston Chronicle, Texas’ largest daily newspaper and a part of Hearst Newspapers, has begun magazine delivery through Doorfront Direct, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-19 15:06:44 UTC ]
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‘Those People,’ by Louise Candlish is a delicious thriller about nastiness in a posh London suburb Continue reading at The Washington Post
[ The Washington Post | 2019-07-19 14:00:00 UTC ]
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This morning, the Whiting Foundation has announced the winners of the second annual Literary Magazine Prizes, which are given “for superb publishing, advocating for writers, and strengthening the literary community.” This year, the number of awards was increased from three to five, with two new... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-18 13:00:28 UTC ]
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This year's five honorees, up from three last year, are 'The Common,' 'American Short Fiction,' 'Black Warrior Review,' 'The Margins,' and 'The Offing,' which will receive a combined $144,000 from the Whiting Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-18 04:00:00 UTC ]
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The Purple Project for Democracy, a non-partisan coalition, campaign and movement, is looking turning to magazines to help initiate a national branding campaign. “When we started this almost 17 months ago, we saw some eye-rolling,” says Purple co-founder Bob Garfield, who is also co-host of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-16 19:13:28 UTC ]
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The British Library has acquired the 40-year archive of Granta magazine featuring letters and papers from authors including Margaret Atwood, JG Ballard, Angela Carter and Kazuo Ishiguro. Continue reading at The Bookseller
[ The Bookseller | 2019-07-09 06:16:31 UTC ]
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Essex County Council has announced it is ditching plans to close its libraries and their future is secure for the next five years following a huge community campaign, supported by authors including David Walliams and Jacqueline Wilson. Continue reading at The Bookseller
[ The Bookseller | 2019-07-09 00:31:48 UTC ]
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New York Magazine wants you to buy its July 8-21 print issue because of what it doesn’t have. Per the promise of the coverline, it’s “An Entire Issue With Nothing About Trump!”—and indeed, other than that brief mention, the issue focuses on lots and lots of non-Trump things, starting with the... Continue reading at Advertising Age
[ Advertising Age | 2019-07-08 15:19:21 UTC ]
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Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes &... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-08 11:14:14 UTC ]
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Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-08 10:53:45 UTC ]
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Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-08 10:00:00 UTC ]
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Since its launch 25 years ago, Amazon's reach has extended well beyond an online bookstore. And while it may seem obvious today, at the time Jeff Bezos was working to get his idea to the masses, many investors thought it would be no match for bookstore giants like Borders and Barnes and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-07-05 17:38:09 UTC ]
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Hearst Magazines is getting into the SVOD (subscription video on demand) space with a new fitness app, called "All Out Studio." The app, downloadable July 11 on mobile and Apple TV, has more than 35 hours of video content from Hearst brands, including Men's Health, Women's Health, Cosmopolitan,... Continue reading at AdWeek
[ AdWeek | 2019-07-01 11:00:38 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Debate team: Just about every publisher seems to have a hot (or lukewarm) take... Continue reading at Advertising Age
[ Advertising Age | 2019-06-27 19:01:33 UTC ]
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Many thriving poetry publishers in the North have likened its recent boom to its popularity under Margaret Thatcher in the 1980s, arguing the form offers a unique type of human connection. Continue reading at The Bookseller
[ The Bookseller | 2019-06-27 18:24:04 UTC ]
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Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-27 17:04:10 UTC ]
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Nylon, the alternative fashion and lifestyle magazine founded in 1999, was scooped up by Bustle Digital Group for an undisclosed sum on Thursday. Effective immediately, Nylon’s editorial and design teams will join BDG, including editor-in-chief Gabrielle Korn, who will remain on in her... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-27 16:31:12 UTC ]
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#site redesign