Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of upwards of 1 million visitors per month, and a television producer that sees on average 1 million viewers per episode of “Weekends with Yankee,” Yankee has a far larger footprint than it started with 83 years ago. But to achieve this outward expansion, Kate Hathaway Weeks, director of marketing and business development for Yankee Publishing, says that it was important to identify the brand aspects that appealed to those outside of the immediate area, in order to associate the brand with being “the ultimate destination for New England travel, food and home,” and gain brand evangelists across the country. We sat down with Hathaway Weeks to discuss how leaning into brand loyalty has allowed the regional magazine to blossom into a national, and even international, media company, and what steps you can take to build deeper loyalty within your own brand. Folio: When you first started at Yankee in 2014, you came in with an entire plan to expand the brand’s footprint beyond the print. Can you talk a little bit about which brand extensions you’ve had success with and why those things have worked for Yankee? [caption id="attachment_161817" align="alignright" width="150"] Kate Hathaway... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
News tagged with:
#user experience
#strategic initiatives
#taking place
#hilton midtown
#digital publisher
You might think that you are a night owl, but new research says that less than 1% of the population are actually genetically programmed to work best later in the day. The age old proverb, “Early to bed, early to rise, makes a man healthy, wealthy, and wise” may just be true, according to an... Continue reading at Fast Company
[ Fast Company | 2018-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#upcoming book
#night owls
Parent firm blames subscription figures but co-founder says magazine was ‘murdered’ to drive readers elsewhereThe Weekly Standard, one of the last holdouts opposed to Donald Trump within rightwing media, has been closed after 23 years, silencing its hawkish voice on foreign affairs and its... Continue reading at The Guardian
[ The Guardian | 2018-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#foreign affairs
#digital subscribers
The Weekly Standard is shutting down after 23 years in circulation, the publication's parent company announced today. The conservative magazine founded in 1995 by political writers Bill Kristol and Fred Barnes will publish its final edition on Dec. 17, according to a statement released by... Continue reading at AdWeek
[ AdWeek | 2018-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conservative magazine
#weekly standard
#final edition
#statement released
Tons of comic books have come to life as movies, but researchers at the Warsaw University of Technology have developed a system for turning live-action video into a comic. Comixify picks out the best frames from any video you feed it and turns it int... Continue reading at Engadget
[ Engadget | 2018-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic books
#machine learning
Stan Lee, who died in November at the age of 95, turned comic books into art through his ability to empower others. Continue reading at Wired
[ Wired | 2018-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stan lee
Audience reactions to blockbusters are difficult to predict, but it’s unlikely anyone will come out of “Aquaman” asking “Is this all there is?” Not only does the new comic book superhero movie from the DC Extended Universe clock in at an over-extended 2 hours and 23 minutes, it throws everything... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-12 00:00:00 UTC ]
More news stories like this |
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!When Meredith Corp. put Time magazine on the block following its purchase of Time Inc. in Nov. 2017, it tapped editor-in-chief Edward Felsenthal to... Continue reading at Advertising Age
[ Advertising Age | 2018-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rss feed
#meredith corp
#unorthodox role
#daily beast
#investment banking
#latest episode
When Meredith Corp. put Time magazine on the block following its purchase of Time Inc. in Nov. 2017, it tapped editor-in-chief Edward Felsenthal to spearhead the process. Perhaps an unorthodox role... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#meredith corp
#unorthodox role
This year's Hay Festival Winter Weekend, featuring writers such as Rose Tremain, Horatio Clare, and Jeanette Winterson, drew record ticket sales of over 9,000. Continue reading at The Bookseller
[ The Bookseller | 2018-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rose tremain
#horatio clare
#jeanette winterson
Penguin Random House is partnering with Monki, Google and Black & Beech to promote Feminists Don’t Wear Pink (and Other Lies), the collection of essays curated by Scarlett Curtis. Continue reading at The Bookseller
[ The Bookseller | 2018-11-28 00:00:00 UTC ]
More news stories like this |
“It’s where the audiences are, and it’s where our growth is,” Samantha Barry, who became Glamour’s editor in chief in January, said of ending print publication in favor of increasing the magazine’s efforts online. Continue reading at The New York Times
[ The New York Times | 2018-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#glamour magazine
Free men's mag with 500,000 circulation ends print edition as publisher focuses on Stylist. Continue reading at BBC News
[ BBC News | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#shortlist magazine
#publisher focuses
Seventeen magazine says they will only print special issues next year, timed around news events and "key moments" for readers as Hearst prioritizes growing its brands digitally. "Seventeen is leading an authentic conversation with a growing audience, from social issues to important life advice,... Continue reading at AdWeek
[ AdWeek | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#seventeen magazine
#social issues
#key moments
#growing audience
Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#branded content
#increase revenues
About 20 staff are expected to lose their jobs at men’s title, which launched in 2007ShortList magazine is shutting down after more than a decade, as publishers struggle to make free print publications profitable amid declining advertising revenue and the increased cost of paper.The magazine... Continue reading at The Guardian
[ The Guardian | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#shortlist magazine
#publishers struggle
#magazine market
#fallen victim
#print advertising
Media and publishing giant Meredith Corp. says it is selling its Fortune brand for $150 million in cash Continue reading at ABC News
[ ABC News | 2018-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$150 million
Meredith Corp. agreed to sell Fortune magazine and its related businesses for $150 million, furthering the company’s efforts to shed the news-focused brands it acquired in buying Time Inc. The buyer... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fortune magazine
#thai businessman
#$150 million
#meredith corp
#related businesses
#news-focused brands
#buying time
Meredith Corp. agreed to sell Fortune magazine and its related businesses for $150 million, furthering the company's efforts to shed the news-focused brands it acquired in buying Time Inc. The buyer is Thai businessman Chatchaval Jiaravanon, an owner of the Charoen Pokphand Group conglomerate,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#thai businessman
#$150 million
#meredith corp
#related businesses
#news-focused brands
#buying time
Inception's Bookful app has the advantage of the beloved Beatrix Potter content and other Penguin Random House brands on which to base its first six digital books. The post Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital books
Enthusiast and shelter magazine issues attracted the highest relative audiences for the month, per new data from GfK MRI. The post Autoweek and Veranda Edge Royals Among May’s Top-Performing Print Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gfk mri