How Trinity Mirror raised its programmatic ad yields by 40 percent

Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-23 00:00:00 UTC ]
News tagged with: #trinity mirror #google amp #header bidding

Other news stories related to: "How Trinity Mirror raised its programmatic ad yields by 40 percent"

Ikea Catalog Isn't First Print Product to Spoof Apple Ads

Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #great idea #british tabloid #big deal #absolutely perfect #digital book #swedish retailer

How Condé Nast retooled for programmatic

Condé Nast may be a magazine publisher at its heart, but it's also embracing the promises of programmatic selling, at least in its own way. The post How Condé Nast retooled for programmatic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine publisher #programmatic appeared

Here Is Yahoo's Native Ad Network

Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age

[ Advertising Age | 2014-08-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #article pages #unlike buzzfeed

Apologies From The Creator Of The Pop-Up Ad

"I'm sorry. Our intentions were good."Ethan Zuckerman, the current director of the MIT Center for Civic Media, recently published a heck of an essay in the Atlantic called "The Internet's Original Sin." In it, he deconstructs the good (or at least neutral!) intentions, that turned the Internet... Continue reading at Fast Company

[ Fast Company | 2014-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #banner ads #original sin #recently published

People StyleWatch Quiz Blurs Line Between Ads and Edit

An eight-question online quiz helped People StyleWatch publish its largest September issue ever this year in terms of ad pages and revenue. But it might also confuse readers about what's advertising and what's editorial.The quiz, "Meet Your Celeb Style Twin," asks readers eight questions about... Continue reading at Advertising Age

[ Advertising Age | 2014-08-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #september issue #unlike buzzfeed #ad pages

Survey on Programmatic Says Publishers Are Behind

A recent survey of senior executive AOL Platform clients from leading US advertisers, agencies and publishers revealed how and why programmatic buying is being utilized in the industry. Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #programmatic buying #publishers revealed #recent survey

Total Moblie Ad Spend Almost Doubled Last Year

Mobile may be next frontier for publishing, but readers have migrated to the platform faster than advertisers—that gap could be closing though. Global mobile advertising revenue nearly doubled in 2013, totaling $19.3 billion, according to a report from the Intera Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
More news stories like this |

Clockwise Podcast: Chromebooks, ebooks, Surface ads, and broken TVs

The days of electronics repair are over! Plus, Microsoft's aggressive Surface ads, the true value of an ebook, and a visit to the land of Chromebooks. With guests Jason Cross and Melissa Riofrio. Continue reading at PC World

[ PC World | 2014-08-14 00:00:00 UTC ]
More news stories like this |

AOL Says 92% of Marketers Use Programmatic Despite Persisting Challenges

AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle on where advertisers, publishers and agencies stood on programmatic ad buying, it surveyed a selection of them—with most representing... Continue reading at AdWeek

[ AdWeek | 2014-08-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #survey found #paid dividends #patrick dolan

There Are More Scented Ads in Magazines this Year

Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177... Continue reading at Advertising Age

[ Advertising Age | 2014-08-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ralph lauren #10% increase #ad pages

Amazon ebook pricing battle intensifies after 'Authors United' ad

Compares Hachette dispute to past paperback fears, but partially quoting George Orwell is a risky moveAmazon has hit back following an open letter from more than 900 authors criticising its licensing dispute with publisher Hachette, which was published as an ad in the New York Times.However, the... Continue reading at The Guardian

[ The Guardian | 2014-08-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reading public #big businesses #market share #penguin books #status quo

Circ Down 1.9 Percent Through 1H

Consumer magazine circulation was down 1.9 percent through the first half of 2014, according to the Alliance for Audited Media. The group released its semiannual report on Thursday, detailing more than 350 consumer titles in the U.S. Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #audited media

Programmatic Advertising: Not Just a Scale Game

Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and... Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #programmatic advertising

Authors take out full-page NYT ad to criticize Amazon

There's no sign that Amazon and Hachette are close to burying their ebook hatchet, which has prompted the authors caught in the middle to speak up. One of those affected, Douglas Preston, penned an open letter to Jeff Bezos, requesting that he... Continue reading at Engadget

[ Engadget | 2014-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jeff bezos #open letter #douglas preston

Bestselling authors take out full-page New York Times ad against Amazon

Stephen King and Donna Tartt among those petitioning Amazon to 'stop harming the livelihood of the authors'Readers of the New York Times will have to steel themselves this weekend, as the unseemly brawl between Hachette and Amazon erupts on to the tranquil pages of the Grey Lady. Perhaps the... Continue reading at The Guardian

[ The Guardian | 2014-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #years ahead #james patterson #latest salvo

Quantcast Links Web and Mobile App Data for Ad Targeting

Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked... Continue reading at AdWeek

[ AdWeek | 2014-08-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #latest iteration #stronger case

Time Inc.'s Digital Ad Revenue Climbs 12% in Its First Solo Quarter

Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12%... Continue reading at Advertising Age

[ Advertising Age | 2014-08-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad sales #travel leisure #1% increase #advertising revenues #12% increase

How Minecraft has bewitched 40 million of us

The worldwide domination of Markus Persson's building-blocks game is a triumph for the power of human imaginationA funny thing happened on the way to this column. Browsing idly through the Publishers Weekly site, I came on the list of the Nielsen bestselling books of 2014 (so far) in the US. The... Continue reading at The Guardian

[ The Guardian | 2014-08-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #activity book #jesus calling #john green #veronica roth #young adult

Ad Age's 2014 Hispanic Fact Pack Is Out Now

Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes... Continue reading at Advertising Age

[ Advertising Age | 2014-07-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital edition #demographic change #ad spending #ad industry #growing interest