How Trinity Mirror raised its programmatic ad yields by 40 percent

Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-23 00:00:00 UTC ]
News tagged with: #trinity mirror #google amp #header bidding

Other news stories related to: "How Trinity Mirror raised its programmatic ad yields by 40 percent"

Oops! The Former Lyft Driver Featured In Uber's Ad Never Drove For Lyft

Uber quietly pulled a video ad Thursday night after learning the featured driver never worked for other ridesharing services.Earlier this week, Uber published a video ad on Facebook profiling a driver who jumped ship from Lyft. Only problem was: He never drove for Lyft.Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-06-13 00:00:00 UTC ]
More news stories like this |

ALA 2014: Raising the Stakes

In August 2012, Robert Wolven, associate university librarian at Columbia University, and co-chair of the ALA’s recently chartered Digital Content Working Group (DCWG), tried to put a brave face on the state of relations between libraries and publishers when it came to subject of ebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #columbia university

Facebook to Use Web Browsing History For Ad Targeting

Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age

[ Advertising Age | 2014-06-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad exchange #publisher sites #ad targeting

Google Looks Beyond YouTube For Video Ad Dollars

Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #search giant #video business #video ads #premium publishers

Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #premium publishers #publisher partners

Native Ad Revenue May Be One Click Away With ‘Selfies’

Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad unit #news publishers #ad services

BEA 2014: A High 10 for Trinity

“A small press with a big reach” is how founder and publisher Barbara Ras describes Trinity University Press, the San Antonio, Tex., house that is celebrating its 10th publishing anniversary this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #san antonio #big reach #small press

BEA 2014: Passionate After 40 Years

You couldn’t find a more optimistic person than David Caron, owner and co-publisher of ECW Press, when it comes to the future of the publishing industry, and he is very proud of the company he’s been with for 10 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing industry

Veronica Roth Added to BookCon Program

Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookexpo america

BookBub Raises $3.8 Million

BookBub, a daily deal site for ebooks, announced it has raised $3.8 million in Series A funding, the first external capital secured by the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-01 00:00:00 UTC ]
More news stories like this |

PIB: Ad Pages Down in Q1

Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #released earlier #ad pages

Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #production companies #ripple effects #procter gamble #publishing partners

The Quartz secret to great native ads: Think like an editor

Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday

[ Digiday | 2014-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jay lauf

New data says less than 3 percent of children's books surveyed in 2013 were about black people

The Cooperative Children's Book Center of the University of Wisconsin – Madison found that of the new children's books they received at their center, less than 3 percent focused on black people and even fewer were by black authors (about 2 percent, according to the CCBC.) Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #black authors #black people #book center #cooperative children

Graywolf at 40

It’s only appropriate, Graywolf Press publicity director Erin Kottke said, that the Minneapolis literary press would kick off its 40th anniversary celebrations on February 28 in Seattle during AWP. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
More news stories like this |

Amazon Is Raising The Cost Of Prime Membership

Analysts say the $20 bump, from $79 to $99, could add up to $1 billion to the company's revenue.Amazon Prime is a great deal. You get free two-day shipping on most of your packages, unlimited access to Amazon's growing trove of streaming movies and TV shows, and the ability to rent ebooks from... Continue reading at Fast Company

[ Fast Company | 2014-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kindle library #tv shows #growing trove #unlimited access #$1 billion #prime membership

More authors added to YALC lineup

Sally Green and Charlie Higson have joined the line-up for the UK's first YA literature... Continue reading at The Bookseller

[ The Bookseller | 2014-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ya literature #charlie higson #sally green

Rising above the listicle: What makes a good native ad

The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday

[ Digiday | 2014-03-12 00:00:00 UTC ]
More news stories like this |

Arming Your Sales Team to Sell Programmatic

Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sales team