Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
News tagged with:
#trinity mirror
#google amp
#header bidding
The way the corporations commercial arm now reports its results makes it almost impossible to assess how it is performingThe BBCs commercial arm Worldwide formerly BBC Enterprises used to be a simple affair. Take BBC-produced programmes, sell them to broadcasters around the world and invest the... Continue reading at The Guardian
[ The Guardian | 2014-07-27 00:00:00 UTC ]
More news stories like this |
Facebook has smashed all estimates in its earnings and revenue report this week, largely thanks to its robust mobile ad business. The results slapped down any niggling doubts among critics about the social network's ability to transform itself from a simple communication website to a... Continue reading at Betanews
[ Betanews | 2014-07-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mobile devices
#ad revenue
With the 40th anniversary of Richard Nixon's resignation approaching, five books on Nixon are coming to market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#40th anniversary
#richard nixon
Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency.... Continue reading at Digiday
[ Digiday | 2014-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sponsor content
#major players
#greater transparency
Independently published authors have responded with caution to Amazon’s launch of its new... Continue reading at The Bookseller
[ The Bookseller | 2014-07-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#indie authors
As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to the fire. A ruling by the U.K.’s Advertising Standards Authority against Outbrain is forcing publisher ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#native advertising
#debate rages
Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#travel leisure
#entertainment weekly
#mark ford
#vp-global marketing
Amazon recently offered Hachette writers 100 percent of ebook profits until the dispute between the publisher and the bookselling giant is resolved. The move prompted criticism from Hachette. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookselling giant
#hachette authors
Facebook Inc. bought video advertising company LiveRail to help it target and distribute video ads, AdWeek reported. TechCrunch pegged the price tag between $400 million and $500 million, although the companies haven’t disclosed the terms. LiveRail, based in San Francisco, has created a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-07-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#$500 million
#$400 million
#price tag
Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tablet editions
#research company
#print editions
#print magazines
Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek
[ AdWeek | 2014-07-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ben barokas
#michael lazerow
#digital advertising
#growing segment
#raised $2
#santa monica
Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#timely fashion
#ad technology
#real-time auctions
#video inventory
#video ads
Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tv advertising
#research company
#advertising marketplace
Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#premium publishers
#video publishers
#audience data
#intended audience
#video inventory
#growing concerns
Back in mid-2012 Hearst launched its private ad exchange, six months after Condé Nast launched its own. At the time, the exchanges were set to offer a buying experience relegated to the publishers' stable of brands. Remnant ads were sold via RTB, but leveraged audience data around the brands... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#targeting capabilities
Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age
[ Advertising Age | 2014-06-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tv show
#hearst magazines
Publishers looking beyond Facebook and Twitter for social media traffic growth are increasingly finding a compelling alternative in Pinterest. The post Pinterest, a proven traffic driver, is now a customizable ad unit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-19 00:00:00 UTC ]
More news stories like this |
Forbes Media used the 61st annual Cannes Lions International Festival of Creativity as a platform to announce that it has expanded its magazine audience by more than 20 percent over the past year. According to GfK MRI Spring 2014 data, the magazine has reached its pinnacle in readership, growing... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#forbes media
CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hunger games
#general mills
#wide range
Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek
[ AdWeek | 2014-06-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#marketing partners