Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a site.But native advertising in practice is often more complex than that simple definition, which has created a lot of confusion about what qualifies as native, how to clearly mark this content and who is responsible for maintaining the consumer experience. In December, the Federal Trade Commission will lead a workshop exploring the "blurring lines" (its words) between online content and advertising. It's not clear what will come out of the workshop, but there are a few things we'd like to see.Standard Definition. The biggest need is a clear understanding of what "native" means, because this kind of advertising comes in many shapes, forms and labels. Most of the time, when people talk about native they mean a slightly evolved version advertorials, which print publications have been running for years, now matched to the tone and appearance of a site's surrounding editorial content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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Part ghost story, part mystery, “The Thirty Names of Night” is also an exposé on systemic racism and an honest account of the LGBTQ and refugee experience. Continue reading at The Washington Post
[ The Washington Post | 2020-11-23 11:57:29 UTC ]
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News Corp executive chairman says ‘we do not deny climate change’. Plus: ABC rejects Media Watch segmentWhile News Corp’s Australian outlets were waging war against two former prime ministers at home, the New York-based company was holding its first virtual annual general meeting to update its... Continue reading at The Guardian
[ The Guardian | 2020-11-20 00:31:56 UTC ]
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"Ideas from our parents form the backbone to our identities... they condition us in more powerful ways than lessons from any book or religion ever could. Now the tale had been destroyed. So what did that mean about who I thought I was?” Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 14:33:19 UTC ]
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Digiday’s Deep Dive: The Future of Publishing, is a collection of videos and key takeaways from our recent Publishing Summit Worldwide Live . The post Deep Dive: How the future of publishing is taking shape in the ongoing coronavirus crisis era appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 15:18:24 UTC ]
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2020 WORKED HARD to be one of the worst years in recent memory, but for readers of Native American literature, this era is proving to be among the most exciting in the history of Indigenous writing, especially for poetry. To wit: Joy Harjo has just begun her second term as poet laureate of the... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-11-09 18:00:17 UTC ]
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In her first novel published in 14 years, author Julia Alvarez explores grief, isolation, and sisterhood. Afterlife follows Antonia, a writer and retiring English professor, who has just lost her husband Sam. As she reimagines what her life will be without her husband, Antonia also struggles... Continue reading at Electric Literature
[ Electric Literature | 2020-11-02 12:00:33 UTC ]
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Oneworld imprint Rock the Boat has signed a "unique and compelling" YA thriller and coming of age story centred on a Native American girl, Firekeeper’s Daughter, by debut author Angeline Boulley. Continue reading at The Bookseller
[ The Bookseller | 2020-11-01 23:11:25 UTC ]
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PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 20:10:57 UTC ]
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“You think you’ve known someone for a long time,” a character in one of Jenny Bhatt’s short stories says of her Indian colleague shortly after he’s shot dead by a white man in a bar. “Maybe he never really took to us. Never really became one of us.” Turn by turn, each of his white […] The post... Continue reading at Electric Literature
[ Electric Literature | 2020-10-13 11:00:00 UTC ]
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Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
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'Championing authentic Asian representation through media to reshape public opinion,' Gold House opens a new book club. The post Asian-American Identity: Gold House Book Club Opens This Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-02 19:22:27 UTC ]
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Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian
[ The Guardian | 2020-09-17 02:14:42 UTC ]
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U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
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U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
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U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
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On Wednesday, the sky over the Bay Area turned orange. The visual was alien, yet the cause—rampant wildfires, accelerated by climate change—was very much a this-world problem. “Some folks said it felt like living on the next planet over, the red one,” Steve Rubenstein and Michael Cabanatuan... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-09-11 12:16:42 UTC ]
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When society rewrites a fundamental Biblical verse, “Male and female he created them,” God is written out, says Carl Trueman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-01 04:00:00 UTC ]
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Native American comic book fans hope a new Marvel anthology by Native artists and writers will jump-start authentic representation in mainstream superhero fare Continue reading at ABC News
[ ABC News | 2020-08-29 15:14:44 UTC ]
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Jonathan Cape has signed a “radical” in-depth exploration of the global water crisis by South African journalist Rosa Lyster. Continue reading at The Bookseller
[ The Bookseller | 2020-08-26 02:54:26 UTC ]
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