Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a site.But native advertising in practice is often more complex than that simple definition, which has created a lot of confusion about what qualifies as native, how to clearly mark this content and who is responsible for maintaining the consumer experience. In December, the Federal Trade Commission will lead a workshop exploring the "blurring lines" (its words) between online content and advertising. It's not clear what will come out of the workshop, but there are a few things we'd like to see.Standard Definition. The biggest need is a clear understanding of what "native" means, because this kind of advertising comes in many shapes, forms and labels. Most of the time, when people talk about native they mean a slightly evolved version advertorials, which print publications have been running for years, now matched to the tone and appearance of a site's surrounding editorial content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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For years, Penny Muse Abernathy—the Knight Chair in Journalism and Digital Media Economics at the UNC Hussman School of Journalism—has been studying the disintegration of journalism’s traditional business model, mapping losses of physical newsrooms across the United States. The current financial... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-08-19 12:57:27 UTC ]
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Print edition of London paper will remain but focus will shift to digital and mobile platformsCoronavirus – latest updatesSee all our coronavirus coverageThe Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the... Continue reading at The Guardian
[ The Guardian | 2020-08-07 10:58:35 UTC ]
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A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
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Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek
[ AdWeek | 2020-07-28 21:26:52 UTC ]
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The shortlists for both the Photography and Moving Image Book Awards of the Kraszna-Krausz Foundation are this year dominated by the theme of identity. Continue reading at The Bookseller
[ The Bookseller | 2020-07-24 15:31:14 UTC ]
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Digiday’s Deep Dive: European Publishing is a collection of videos, presenter slides and a guide of key takeaways produced by our editors from the Digiday Publishing Summit Europe Live that provides valuable tips and key insights so you’re prepared for what's to come in publishing. The post Deep... Continue reading at Digiday
[ Digiday | 2020-07-22 04:01:00 UTC ]
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Novelist H.G. Carrillo, like many authors before him, assumed a fabricated identity. Continue reading at The Washington Post
[ The Washington Post | 2020-07-06 15:23:46 UTC ]
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Adjmi was raised in a house where he had no choice but to fit in, which means he had no choice but to lie. Continue reading at The Washington Post
[ The Washington Post | 2020-06-30 14:49:16 UTC ]
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In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek
[ AdWeek | 2020-06-24 18:42:54 UTC ]
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Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek
[ AdWeek | 2020-06-23 22:10:32 UTC ]
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Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek
[ AdWeek | 2020-06-23 19:36:48 UTC ]
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The Once Over Casandra López Detail of a Cowlitz artist’s Large Coiled Gathering Basket, ca. 1900, cedar root and beargrass, Elizabeth Cole Butler Collection, Portland Art Museum, 2012.97.11 In spring 2020 I had the opportunity to teach two Native... Continue reading at World Literature Today
[ World Literature Today | 2020-06-18 13:23:07 UTC ]
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Newspapers have endured tremendous change over the past few decades but perhaps no time stands out quite like what we’re Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-15 07:00:15 UTC ]
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"You make short-term cuts, you rightsize the teams and then you build it back up, but that’s what we’ve been doing for years," said one global magazine publisher executive. The post ‘Never let a good crisis go to waste’: Publishers set for a second wave of layoffs appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-06-08 04:02:00 UTC ]
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Scribe will publish The Palace Letters by Professor Jenny Hocking, an exploration of the Australian constitutional crisis of 1975. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 14:35:05 UTC ]
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Shoppers will be cautious about returning to the high street but Waterstones will emerge from the coronavirus crisis and eventually have a wider range of shops, the firm's c.e.o. James Daunt has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-02 12:12:46 UTC ]
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Blackwell's is closing five of its university campus branches to "protect the future health" of its business following the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 17:14:38 UTC ]
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In Bennett’s second novel, the life choices of twin sisters echo across generations. Continue reading at The Washington Post
[ The Washington Post | 2020-06-01 09:11:24 UTC ]
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How good it was to be forced to read some funny novels in the early days of the virus crisis. A judge’s lot in the Everyman Wodehouse Prize for Comic Fiction - for which the shortlist was announced last week - is usually a happy one. True, it is also a reminder that humour on the page needs... Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 07:29:18 UTC ]
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The Nobel laureate’s novels sit uncooperatively in a zone between allegory and parable, refuting interpretation. Continue reading at The Washington Post
[ The Washington Post | 2020-05-30 13:00:00 UTC ]
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