Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a site.But native advertising in practice is often more complex than that simple definition, which has created a lot of confusion about what qualifies as native, how to clearly mark this content and who is responsible for maintaining the consumer experience. In December, the Federal Trade Commission will lead a workshop exploring the "blurring lines" (its words) between online content and advertising. It's not clear what will come out of the workshop, but there are a few things we'd like to see.Standard Definition. The biggest need is a clear understanding of what "native" means, because this kind of advertising comes in many shapes, forms and labels. Most of the time, when people talk about native they mean a slightly evolved version advertorials, which print publications have been running for years, now matched to the tone and appearance of a site's surrounding editorial content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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Internet advertising in the U.S. totaled $7.3 billion in the U.S. in the first quarter of 2011, up 23 percent over the same period in 2010 and set the highest first quarter level ever for the industry, according to the Interactive Advertising Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-26 00:00:00 UTC ]
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After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictelas Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
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Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times
[ The New York Times | 2011-05-09 00:00:00 UTC ]
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Barnes & Nobles advertising campaign for the Nook Color, an e-reading tablet, features no company stores in the ads, a nod to changes in the publishing industry. Continue reading at The New York Times
[ The New York Times | 2011-04-25 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 22/03/2011 - 16:31 The Japanese earthquake and tsunami has caused the worst disruption to the Japanese book industry since the Second World War, the president of the Japanese Publishers Association has said. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 21/03/2011 - 15:45 Waterstone's has called for academic publishers to "significantly" increase their support for the chain, warning bricks and mortar academic bookselling could vanish from the high street within a few years. The retailer's m.d.... Continue reading at The Bookseller
[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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Hearst was the 2010 group publisher's ad-page champ according to FOLIO: sister site minonline, while Condé Nast had the largest number of individual brand advertisers across five major consumer publishers, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
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Written By: Charlotte Williams Random House Books has acquired one of the first books on the Gulf of Mexico oil leak, Spills and Spin: The Inside Story of BP by Reuters oil-industry reporter Tom Bergin. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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