Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a site.But native advertising in practice is often more complex than that simple definition, which has created a lot of confusion about what qualifies as native, how to clearly mark this content and who is responsible for maintaining the consumer experience. In December, the Federal Trade Commission will lead a workshop exploring the "blurring lines" (its words) between online content and advertising. It's not clear what will come out of the workshop, but there are a few things we'd like to see.Standard Definition. The biggest need is a clear understanding of what "native" means, because this kind of advertising comes in many shapes, forms and labels. Most of the time, when people talk about native they mean a slightly evolved version advertorials, which print publications have been running for years, now matched to the tone and appearance of a site's surrounding editorial content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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Jonathan Escoffery’s first book, the superbly crafted, kinetic linked story collection If I Survive You, arrives with four starred pre-publication reviews and an early rave from The New Yorker’s Katy Waldman, with more to come. He’s a rare debut author with a lengthy track record. His stories... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-06 08:57:51 UTC ]
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Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
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Washington Post reporters Scott Higham and Sari Horwitz focus on the "Big Three" distributors that saturated the country with pain pills. Continue reading at The Washington Post
[ The Washington Post | 2022-07-22 12:00:22 UTC ]
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#opioid crisis
A bookstore in New Mexico fosters a community of Native artists, writers, and fans of the flourishing Indigenous comic book genre. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-06-27 14:59:00 UTC ]
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I wrote the bulk of my debut novel between 2016 and 2020, years of intense political tension and heightened concern for our planet and the people we love. My debut novel, Walk the Vanished Earth, is a speculative exploration of what it means to be both a parent and a child at the mercy of […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-01 08:51:21 UTC ]
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In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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A chance encounter in the National Library of Australia’s digital archive holds clues about an 1843 cookbook published in Parramatta. Continue reading at The Conversation
[ The Conversation | 2022-04-26 19:56:33 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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The Climate Book will include contributions from scientist Katharine Hayhoe, economist Thomas Piketty and novelist Margaret AtwoodGreta Thunberg is releasing a new book this autumn, which aims to offer a “global overview of how the planet’s many crises connect”.“I have decided to use my platform... Continue reading at The Guardian
[ The Guardian | 2022-03-31 16:00:03 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-28 08:49:57 UTC ]
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Sasha LaPointe escaped a difficult childhood on a reservation by diving into Seattle punk. Her memoir, "Red Paint," finds solace in her Native roots. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-03-17 13:00:46 UTC ]
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Fake identities serve as fascinatingly persistent plot devices because we all, at some point, desire to reinvent ourselves in pursuit of existential liberation or deception, curiosity or fantasy or survival. In one of the most canonical examples of this genre, Patricia Highsmith’s The Talented... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-15 08:49:43 UTC ]
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Meghan O’Rourke’s The Invisible Kingdom takes you inside the world of being chronically ill. Continue reading at Slate
[ Slate | 2022-03-03 22:44:06 UTC ]
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Interviews For many years, better opportunities on foreign shores, political turmoil, and the Maoist insurgency in Nepal have contributed to a large-scale migration to foreign countries. Many Nepalese writers, now settled in the West, have begun writing... Continue reading at World Literature Today
[ World Literature Today | 2022-02-14 22:32:24 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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A nonbinary teenager on their way home from an eating -disorder treatment center who tries to convince a stranger she is not a vampire, an aspiring fashion designer/dry-cleaning worker who develops an obsession with a customer, a community of people with Hansen’s disease that welcome and attempt... Continue reading at Electric Literature
[ Electric Literature | 2022-01-27 12:00:00 UTC ]
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The Octopus Publishing Group has changed its logo following its 50th anniversary and revealed 2021 as its biggest Total Consumer Market year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-25 23:18:04 UTC ]
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It's now that much easier to use Arturia's softsynths on your brand new MacBook. Arturia has released a free V Collection 8.2 update that adds native support to the (currently discounted) suite for Macs with M1 processors. That should improve performance, as you might guess, but it could also... Continue reading at Engadget
[ Engadget | 2021-11-25 15:00:35 UTC ]
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Book Reviews Mitchell River National Park, Victoria, Australia / Photo by Zac Porter / Unsplash While the landmark anthology Guwayu – For All Times: A Collection of First Nations Poems (Magabala Books, 2020), edited by Jeanine Leane, refuses the... Continue reading at World Literature Today
[ World Literature Today | 2021-11-09 21:58:53 UTC ]
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Vincent van Gogh loved writers as much as he loved painters. It was partly by immersing himself in literature that Van Gogh developed the singular, elegant voice that makes his letters such an important literary achievement. This immersion also helped give him an ability to describe so... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-02 08:50:51 UTC ]
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