Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a site.But native advertising in practice is often more complex than that simple definition, which has created a lot of confusion about what qualifies as native, how to clearly mark this content and who is responsible for maintaining the consumer experience. In December, the Federal Trade Commission will lead a workshop exploring the "blurring lines" (its words) between online content and advertising. It's not clear what will come out of the workshop, but there are a few things we'd like to see.Standard Definition. The biggest need is a clear understanding of what "native" means, because this kind of advertising comes in many shapes, forms and labels. Most of the time, when people talk about native they mean a slightly evolved version advertorials, which print publications have been running for years, now matched to the tone and appearance of a site's surrounding editorial content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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Book Reviews Mitchell River National Park, Victoria, Australia / Photo by Zac Porter / Unsplash While the landmark anthology Guwayu – For All Times: A Collection of First Nations Poems (Magabala Books, 2020), edited by Jeanine Leane, refuses the... Continue reading at World Literature Today
[ World Literature Today | 2021-11-09 21:58:53 UTC ]
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Vincent van Gogh loved writers as much as he loved painters. It was partly by immersing himself in literature that Van Gogh developed the singular, elegant voice that makes his letters such an important literary achievement. This immersion also helped give him an ability to describe so... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-02 08:50:51 UTC ]
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Titles such as Tom Kerridge’s latest cookbook prove popular for Bloomsbury during Covid pandemicCoronavirus – latest updatesSee all our coronavirus coverageBloomsbury, the Harry Potter publisher, has unveiled record sales and profits on the back of the popularity of titles including Tom... Continue reading at The Guardian
[ The Guardian | 2021-10-27 10:02:41 UTC ]
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Hodder Education has withdrawn a textbook questioning if the treatment of Native Americans has been exaggerated, following complaints. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 13:19:43 UTC ]
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Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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The audio version of an in-depth article on how science fiction’s hopes and fears can inspire humanity’s response to the climate crisis. Continue reading at The Conversation
[ The Conversation | 2021-10-11 09:13:49 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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Adam Tooze recounts the financial calamity and the efforts to save the global economy. Continue reading at The Washington Post
[ The Washington Post | 2021-10-01 12:00:00 UTC ]
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First published as an Instagram webcomic, Simon Hanselmann's 'Crisis Zone', has been collected into a nearly 300-page graphic novel out now from Fantagraphics. The book won the 2021 Eisner award for webcomics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-15 04:00:00 UTC ]
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Aaliya's Books, a much-loved Beirut bookstore named for a character in a Rabih Alameddine novel, has lost the battle to stay open—for now. The post Aaliya’s Books Closes Amid Beirut’s Economic and Political Crisis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-02 09:25:02 UTC ]
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Stanley J. Weyman’s 1893 novel is right up there with Alexandre Dumas’ “The Three Musketeers.” Continue reading at The Washington Post
[ The Washington Post | 2021-09-01 16:04:55 UTC ]
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Between CEO Elon Musk's often erratic antics, strident competition from existing industry titans, and a public that is still not fully sold on the idea of traveling via electrical charge, Tesla's road to prominence has not been a smooth one. But facing a federal investigation into its driver... Continue reading at Engadget
[ Engadget | 2021-08-21 15:00:52 UTC ]
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The International Standard Name Identifier Agency (ISNI-IA) is to formally review the way it handles gender identities in its records, saying that its current system is "derived from historic practices that have been in place for centuries but which many stakeholders now regard as outdated." Continue reading at The Bookseller
[ The Bookseller | 2021-08-19 14:26:54 UTC ]
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Bluebird has landed two more books from Solve for Happy (Bluebird) author and entrepreneur Mo Gawdat. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 07:44:28 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Sure, this is a tale of a 50-something woman seeking change, but it is also a biting social and political critique. Continue reading at The Washington Post
[ The Washington Post | 2021-08-08 13:00:00 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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The 10-year Earthshot Prize for climate-crisis response efforts will see its companion book published in September in the United Kingdom. The post The ‘Earthshot’ Prize Moves a Book Into Climate Crisis Channels appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-07-21 18:51:28 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Encouraging intra-community reading in diaspora, the new list is announced amid anti-Asian violence in many parts of the world. The post Asian and Pacific Islander Identity: Gold House’s New Reading List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-04 19:32:10 UTC ]
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