Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a site.But native advertising in practice is often more complex than that simple definition, which has created a lot of confusion about what qualifies as native, how to clearly mark this content and who is responsible for maintaining the consumer experience. In December, the Federal Trade Commission will lead a workshop exploring the "blurring lines" (its words) between online content and advertising. It's not clear what will come out of the workshop, but there are a few things we'd like to see.Standard Definition. The biggest need is a clear understanding of what "native" means, because this kind of advertising comes in many shapes, forms and labels. Most of the time, when people talk about native they mean a slightly evolved version advertorials, which print publications have been running for years, now matched to the tone and appearance of a site's surrounding editorial content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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For most publishers, the newsstand business has become ancillary. But prior to The Great Recession, America’s top 500 magazines delivered nearly 350 million copies to newsstands across the country. Times have changed, to say the least. That number now is a small fraction of what it once was,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-07 15:37:04 UTC ]
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Indie publishers face an “existential crisis” during the pandemic lockdown but remain hopeful they can make it to the other side. Continue reading at The Bookseller
[ The Bookseller | 2020-04-02 06:36:44 UTC ]
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“Later” takes place from 1991 to 1994, when Lisicky moved to Provincetown, Mass., for a writing fellowship. Continue reading at The Washington Post
[ The Washington Post | 2020-03-31 12:54:50 UTC ]
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For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday
[ Digiday | 2020-03-31 04:00:00 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-03-29 10:30:48 UTC ]
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Why the rapid shift to digital library services necessitated by the Covid-19 crisis could help chart a new, more productive course for the digital library market long term. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
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We all need a break from reality. Many of us are understandably looking for an escape these days, amid the constant onslaught of coronavirus headlines and updates. A good book can help, as long as it isn’t about pandemics. Or a dystopian future. Or being stuck inside for weeks on end.Read Full... Continue reading at Fast Company
[ Fast Company | 2020-03-25 11:30:44 UTC ]
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The European & International Booksellers Federation (EIBF) has highlighted the enforced closure of brick and mortar bookshops amid the coronavirus crisis is putting the book trade in a precarious position. Continue reading at The Bookseller
[ The Bookseller | 2020-03-24 12:56:22 UTC ]
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On Monday, Hearst UK CEO James Wildman would typically address the 1,000-person strong company from the stage at the Odeon Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-23 18:30:59 UTC ]
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As the COVID-19 pandemic forces marketers to tighten their advertising budgets and organizers to cancel or postpone events, media companies of all sizes are scrambling to account for lost revenue. In cities across the U.S., a virtual suspension of public life is taking a disastrous toll on... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-23 14:46:51 UTC ]
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Three members of the trade have launched a £10,000 crowdfunder raising money for hardship grants to help booksellers hit by the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 07:43:54 UTC ]
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Hearst CEO James Wildman has set recruited a healthcare professional to answer staff questions about the virus and started sending out daily company updates. The post ‘Revenue will fall away quite quickly’: Hearst UK CEO James Wildman on navigating crisis appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-03-23 04:01:21 UTC ]
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As it works to meet the surge in demand for "household staples, medical supplies, and other high demand products," Amazon has sent a letter to other suppliers, including publishers, telling them their goods will receive a low priority until at least April 5. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-17 04:00:00 UTC ]
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Editorial: International publishing can focus on its own obstacles and setbacks. Or it can ask how to put its best creativity into the hands of a world that needs it. The post Our New Spring Magazine Is Out: Publishing in Times of Crisis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-13 11:30:19 UTC ]
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Minnesota House Republicans threaten to slash funding to public libraries hosting Drag Queen Story Time. Continue reading at Book Riot
[ Book Riot | 2020-03-12 10:43:18 UTC ]
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AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
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These days, many elegiac poems have an unwelcome resonance — and yet offer solace, too. Continue reading at The Washington Post
[ The Washington Post | 2020-03-10 16:00:00 UTC ]
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Hodder Children’s Books will publish second graphic novel by Eoin Colfer, Andrew Donkin and Giovanni Rigano following the success of Illegal. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 06:17:17 UTC ]
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Excitement is building in playgrounds across the country this week as World Book Day 2020 approaches, and children everywhere will be encouraged to celebrate books and take pleasure in reading. This year the focus is on the joy of sharing books with others and recognizing the crucial benefits... Continue reading at The Bookseller
[ The Bookseller | 2020-03-02 19:08:09 UTC ]
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A photo of an abused Native girl frames Byron Dorgan’s account of struggle and survival. Continue reading at The Washington Post
[ The Washington Post | 2020-02-28 13:00:00 UTC ]
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