Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a site.But native advertising in practice is often more complex than that simple definition, which has created a lot of confusion about what qualifies as native, how to clearly mark this content and who is responsible for maintaining the consumer experience. In December, the Federal Trade Commission will lead a workshop exploring the "blurring lines" (its words) between online content and advertising. It's not clear what will come out of the workshop, but there are a few things we'd like to see.Standard Definition. The biggest need is a clear understanding of what "native" means, because this kind of advertising comes in many shapes, forms and labels. Most of the time, when people talk about native they mean a slightly evolved version advertorials, which print publications have been running for years, now matched to the tone and appearance of a site's surrounding editorial content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
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Jonathan Cape has pre-empted a “ground-breaking” study of global crises by political economist Jerome Roos, one of the most talked about titles ahead of the London Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2020-02-27 02:08:45 UTC ]
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Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
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Set in East L.A., “Hi Five” is a multilayered crime tale that draws on the author’s love of Sherlock Holmes. Continue reading at The Washington Post
[ The Washington Post | 2020-02-13 15:00:00 UTC ]
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Inside a packed room in Culver City on Thursday, Myriam Gurba, Roxane Gay and other writers of color talked about "American Dirt," Macmillan and the "crisis" in U.S. publishing. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-02-07 21:39:43 UTC ]
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Rupert Murdoch’s News Corp and Fox cited for ‘frustrating’ coverage of Australian bushfiresRupert Murdoch’s son has strongly criticised his family’s news outlets for downplaying the impact of the climate crisis, as bushfires continue to burn in Australia.James Murdoch and his wife, Kathryn,... Continue reading at The Guardian
[ The Guardian | 2020-01-14 13:39:30 UTC ]
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She says our global community is at a dire environmental moment in our collective history. Continue reading at The Washington Post
[ The Washington Post | 2020-01-14 12:00:00 UTC ]
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How fiction and nonfiction writers have been affected by political turmoil in the U.S. and abroad. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
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Authors including Joanna Harris and Richard Flanagan are raising money for firefighters battling bushfires in Australia by offering signed books, illustrations, experiences and writers' services in a Twitter auction. Continue reading at The Bookseller
[ The Bookseller | 2020-01-06 19:12:57 UTC ]
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IT’S LATE ON the first night of a literary festival in Kampala, Uganda, and I use my phone to order an Uber. Pickup location: Kampala National Theatre. I drop the pin on the street entrance nearest my location’s the pulsing blue dot: Siad Barre Avenue. I’d glimpsed the street name when I... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-12-27 20:00:19 UTC ]
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Clifford Thompson explores the dissonance surrounding race — and his own worldview. Continue reading at The Washington Post
[ The Washington Post | 2019-12-19 21:49:25 UTC ]
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Editors say it was pressured into printing an edition of Ducks, Newburyport for the discount retailer but now may not see the returnsGalley Beggar Press, the tiny literary publisher behind acclaimed novels including the Booker-shortlisted Ducks, Newburyport and women’s prize for fiction winner A... Continue reading at The Guardian
[ The Guardian | 2019-12-18 13:22:39 UTC ]
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In his new role as chair of the Book Industry Study Group, industry vet Andrew Savikas discusses the challenges and opportunities facing publishers in an age of rapidly evolving technology. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-18 05:00:00 UTC ]
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It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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In Publishers Weekly, Sally Lodge reports that HarperCollins Children’s Books will be launching a new imprint “devoted to publishing books by Native creators that introduce young Native protagonists and showcase the present and future of Indian Country.” Heartdrum is currently scheduled to... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-20 14:30:41 UTC ]
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Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
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Anti-opioid programming is important for inclusion, awareness, and even life-saving. Here are 7 ways libraries are combatting the opioid crisis. Continue reading at Book Riot
[ Book Riot | 2019-11-15 11:35:59 UTC ]
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Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
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“WHAT IS DIFFICULT is not impossible.” Anne Boyer both writes and proves this maxim in The Undying, her crystalline memoir of illness and the hard knowledge that illness provides. The Undying engages with art from Aelius Aristides to John Donne to Audre Lorde, within an account of the author’s... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-11-04 20:00:59 UTC ]
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