Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a site.But native advertising in practice is often more complex than that simple definition, which has created a lot of confusion about what qualifies as native, how to clearly mark this content and who is responsible for maintaining the consumer experience. In December, the Federal Trade Commission will lead a workshop exploring the "blurring lines" (its words) between online content and advertising. It's not clear what will come out of the workshop, but there are a few things we'd like to see.Standard Definition. The biggest need is a clear understanding of what "native" means, because this kind of advertising comes in many shapes, forms and labels. Most of the time, when people talk about native they mean a slightly evolved version advertorials, which print publications have been running for years, now matched to the tone and appearance of a site's surrounding editorial content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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A literary agency in Turkey is calling on publishers and agents around the world to support the country's book trade with their "understanding" following the economic crisis and fall of the lira. Continue reading at The Bookseller
[ The Bookseller | 2018-08-15 00:00:00 UTC ]
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As Turkey's nose-diving currency sets off alarm bells on world trading floors, Istanbul's Kalem Agency appeals to the publishing community for consideration from rights buyers: 'It's like being in a war.' The post Amid Turkey’s Spiraling Currency Crisis: An Appeal for Rights Acquisitions... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-14 00:00:00 UTC ]
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Kevin Jared Hosein has won the 2018 Commonwealth Short Story Prize for his “uncanny bar story” combining “ideas of civility and ferality”. Continue reading at The Bookseller
[ The Bookseller | 2018-07-26 00:00:00 UTC ]
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Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at The Bookseller
[ The Bookseller | 2018-07-14 00:00:00 UTC ]
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The title treatment for “Sorry to Bother You,” Boots Riley’s joyous dystopian cackle of a directing debut, has more personality than most movies. Designed by the children’s book illustrator J. Otto Seibold in a blocky original font — let’s call it “Dinosaur Tetris” — it conquers the screen in big... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-05 00:00:00 UTC ]
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Vice President Mike Pence and Homeland Security Secretary Kirstjen Nielsen will meet with the presidents of Guatemala, El Salvador and Honduras on Thursday to discuss the immigration crisis at the southern border of the U.S., the White House announced Tuesday. The meeting is set to take place in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-27 00:00:00 UTC ]
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CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up... Continue reading at AdWeek
[ AdWeek | 2018-06-25 00:00:00 UTC ]
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Inside one of the most sensational crimes of the 20th century—and how Arthur Conan Doyle helped solve it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-22 00:00:00 UTC ]
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Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning ads for weapon sales and modifications, such as magazines, but weapons accessories--such as... Continue reading at AdWeek
[ AdWeek | 2018-06-19 00:00:00 UTC ]
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Firm changes initial ad for ‘news credibility specialists’ to ‘news publisher specialists’Facebook has advertised for “news credibility specialists” to fact-check content that appears on its site, after accusations of bias and the ongoing controversy over fake news. Almost two years after the... Continue reading at The Guardian
[ The Guardian | 2018-06-08 00:00:00 UTC ]
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Twitter and Facebook told they will be held more responsible for the content they publishBritain’s chief data regulator has said the online political advertising industry will be forced to reform for good as a result of the Cambridge Analytica scandal.Elizabeth Denham, the head of the... Continue reading at The Guardian
[ The Guardian | 2018-06-05 00:00:00 UTC ]
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Four sci-fi authors—Charlie Jane Anders, Seth Dickinson, S.L. Huang, and V.E. Schwab—will appear in not one but two panel discussions. Riffing on the panel titles, we asked them how reality, identity, and fearless female characters influence their work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-02 00:00:00 UTC ]
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Four Tor authors—Charlie Jane Anders, Seth Dickinson, S.L. Huang, and V.E. Schwab—discuss identity, characters, and worldbuilding in science fiction and fantasy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
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Instagram appears to be diving further into the social commerce arena with the unannounced launch of a native payments feature that operates under the same rules as Facebook's payments system. The Facebook-owned app announced last March that it planned to enable people to book services or make... Continue reading at AdWeek
[ AdWeek | 2018-05-07 00:00:00 UTC ]
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A debut author flyposted Penguin Random House's offices in London's Vauxhall as part of a guerrilla marketing stunt to promote his new book. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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The Nobel Prize in Literature may not be awarded this year, following the sexual assault scandal that has rocked the Swedish Academy which governs the prize. Continue reading at The Bookseller
[ The Bookseller | 2018-04-28 00:00:00 UTC ]
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The Week in Libraries, April 27, 2018: Among the headlines this week, changing the narrative on university press publishing; FSU says it will bail on its "unsustainable" Elsevier contract; and, is open access making a difference yet? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-27 00:00:00 UTC ]
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A new exhibit at the National Building Museum brings Matthew Desmond’s Pulitzer Prize winning book “Evicted” to life, with photographs, data, and audio. “For those of us that have never thought about eviction, I want them to realize what it’s doing to our families, and our children and our... Continue reading at Fast Company
[ Fast Company | 2018-04-13 00:00:00 UTC ]
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