Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few months ago it gave the publishers on Discover the most prominent real estate in the messaging page, and gave users the ability to subscribe to channels they liked.By now, people either subscribed or didn't, and some publishers are said to be thriving while others are seeing smaller audiences. BuzzFeed, ESPN and Cosmpolitan, for instance, can attract millions of unique views a month. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday
[ Digiday | 2016-08-15 00:00:00 UTC ]
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A year after Marlon James and his indie press Oneworld beat publishing giants to win the Man Booker, three independent publishers have made the 2016 longlist. But what effect does the ‘mother of all prizes’ have on tiny teams?Man Booker 2016 longlist – in picturesAlongside heavy hitters such as... Continue reading at The Guardian
[ The Guardian | 2016-07-29 00:00:00 UTC ]
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Small publishing houses have been snapping up deals for a biography of the new PM, so when will the traditional political publishers join the race? A week is a long time in politics, but a year can go in a flash in the publishing world, where it is becoming apparent that there is currently no... Continue reading at The Guardian
[ The Guardian | 2016-07-15 00:00:00 UTC ]
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The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-07-01 00:00:00 UTC ]
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Ho Pin, who runs a Chinese-language publishing company, in Queens in February. Living in the United States is his strategy for staying out of the clutches of China’s police if his publications offend the Communist Party. Continue reading at The New York Times
[ The New York Times | 2016-06-17 00:00:00 UTC ]
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Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at AdWeek
[ AdWeek | 2016-06-07 00:00:00 UTC ]
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Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday
[ Digiday | 2016-05-18 00:00:00 UTC ]
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Publishers are starting to see the results of Facebook Instant Articles, which launched widely last month, giving them a way to post fast-loading content directly to the social network. One publisher, on background, shared a week’s worth of data that showed the reach of Instant Articles versus... Continue reading at Digiday
[ Digiday | 2016-05-13 00:00:00 UTC ]
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The last two years have seen some major shifts at Danbury, Conn.-based Westchester Publishing Services, a composition and editorial services company with a focus on the trade; academic and scholarly; professional and institutional; and STM publishing markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Talk to anyone, and it's clear that the the mostly young Snapchat audience is less enthusiastic about Discover than the media companies. Traffic to Discover is a fraction of the regular user activity that reaches more than 100 million people a day. The main focus of the app will always be the... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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“Super Tuesday 2” was a big night for Donald Trump and Hillary Clinton -- and also for news outlets live streaming on Facebook. ABC News, CBS News, NBC News, Univision, The Huffington Post and Vox.com were among the many publishers that published a live stream on the platform on Tuesday in an... Continue reading at Digiday
[ Digiday | 2016-03-16 00:00:00 UTC ]
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New technology and the growth of the audiobook market are driving a boom in full-cast productions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
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In an alternate universe, Snapchat would have become a part of Facebook when the social network reportedly tried to buy the mobile app for $3 billion in 2013. Instead Snapchat has set its sights on recreating Facebook's success, and its employees have been discussing with people outside the... Continue reading at Advertising Age
[ Advertising Age | 2016-01-13 00:00:00 UTC ]
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The Publishers Weekly Stock Index jumped 59.2% in 2015 over 2014, propelled in part by a huge boost from Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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The biggest deals in the publishing industry happened in the professional and education markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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“The way people buy books today is completely different from how they bought them five or 10 years ago,” Martin Lindstrom says. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that... Continue reading at AdWeek
[ AdWeek | 2015-12-15 00:00:00 UTC ]
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Facebook is changing the advertising policies for its Instant Articles platform, after publishers said restrictions made it too hard for them to generate revenue from content they posted to the social network’s new feature. & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-09 00:00:00 UTC ]
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After being turned down by ‘every major publisher in London’ for his Portico winning novel Beastings, the author says landing the £10,000 prize ‘felt like a vindication’ Benjamin Myers, who has beaten Alan Garner to win the £10,000 Portico prize for literature for his novel Beastings, has spoken... Continue reading at The Guardian
[ The Guardian | 2015-12-09 00:00:00 UTC ]
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