How Snapchat's Big Changes Impact Advertisers and Publishers

Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few months ago it gave the publishers on Discover the most prominent real estate in the messaging page, and gave users the ability to subscribe to channels they liked.By now, people either subscribed or didn't, and some publishers are said to be thriving while others are seeing smaller audiences. BuzzFeed, ESPN and Cosmpolitan, for instance, can attract millions of unique views a month. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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The Big Impact of Tiny Reparations Books

Over the past three years, the Dutton/Plume imprint, founded by actor and stand-up comedian Phoebe Robinson, has become a home for “strong voices, unique points of view, and undeniable talent." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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Starting Salaries at Big Publishers Grow

Over the past three years, entry-level wages at the Big Five publishers and Scholastic have risen 23%, on average, in response to calls for a living wage, union actions, and inflation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
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Pema Chödrön's Impact on Buddhist Publishing

The acclaimed Buddhist teacher and octogenarian is creating a legacy in Buddhist publishing, and she is fearless about the prospect of death in her new book, but it's likely not her last title. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-24 04:00:00 UTC ]
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Undisputed “World’s Greatest Author” finally lands Big 5 publishing deal.

Yes, it’s Tingle Time. One of my all-time favorite literary personalities, the greatest self-published author to ever live, Chuck Tingle, has signed a two-novel deal with Tor’s Nightfire imprint. Per the Publishers Marketplace announcement, the first book, Camp Damascus, is about “a group of... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-29 15:04:14 UTC ]
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‘Big steps’: Slowly, but surely French publisher Groupe Figaro’s attempts to diversify get traction

Publishers have been talking about diversification for as long as the tech companies have insisted they’re not media owners. The challenge for publishers, however, is moving beyond charging people to read content to make money. The post ‘Big steps’: Slowly, but surely French publisher Groupe... Continue reading at Digiday

[ Digiday | 2022-04-13 04:01:00 UTC ]
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From a Small Nigerian Tribe to a Big American Publishing House

In Uwem Akpan’s debut novel, “New York, My Village,” a Black African editor traces tribalism at home and abroad. Continue reading at The New York Times

[ The New York Times | 2021-11-02 09:00:06 UTC ]
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Lawyers Argue that E-book Price-Fixing Case Against Amazon, Big Five Publishers Should Proceed

In a lengthy opposition brief filed this week, lawyers for a potential consumer class portrayed their case as the second act of the Apple e-books case and insisted there is more than enough evidence for the case to proceed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
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Pavilion to publish first cookbook by chef and YouTuber Big Has

Pavilion Books has acquired Home, the first cookbook from chef Hasan Semay, better known on social media as Big Has.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-28 05:07:14 UTC ]
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Wyden, Eshoo Question Big Five Publishers Over Their Library E-book Practices

The lawmakers seek a wide range of information not only on the publishers’ digital library practices, but also on the economics of the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-23 04:00:00 UTC ]
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Global publishing heads debate pandemic impact at BolognaBookPlus

Publishing heads from around the world discussed supply chain issues, the rise of online sales, subscription models and the dominance of Amazon at a round table event this week for BolognaBookPlus, the new general trade arm of the Bologna Book Fair.  Continue reading at The Bookseller

[ The Bookseller | 2021-06-09 10:29:37 UTC ]
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Big Trade Publishers Have a Good Start to 2021

First quarter financial reports from five major trade publishers showed the sales momentum that built up through 2020 has carried over into this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent

A first look at the new report on Europe's book publishing markets highlights the range of impact felt in the first year of the pandemic. The post Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-26 15:57:21 UTC ]
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Big Publishing Pushes Out Trump’s Last Fan

Top editors at Hachette have told employees that they’ve learned the lessons of the Capitol siege of Jan. 6: no hate speech, no incitement to violence, no false narratives. Continue reading at The New York Times

[ The New York Times | 2021-02-07 22:15:06 UTC ]
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Small Acts, Big Impact: 2021 Environmental Books for Young Readers

We spoke with authors and editors of forthcoming biographies about the importance of narrative nonfiction to educate and empower kids and teens about environmental issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
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As Political Divide Widens, Will Big Houses Rethink Conservative Publishing?

In the wake of the events of January 6, will the Big Five think twice about publishing conservative authors? Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
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Amazon.com and 'Big Five' publishers accused of ebook price-fixing

Class action lawsuit filed in US claims the houses have colluded with the online giant to keep prices artificially highAmazon.com and the “Big Five” publishers – Penguin Random House, Hachette, HarperCollins, Macmillan and Simon & Schuster – have been accused of colluding to fix ebook... Continue reading at The Guardian

[ The Guardian | 2021-01-15 13:04:33 UTC ]
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Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
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Some Big Publishers Find Ways to Cope

Cost cuts and higher sales of digital products have eased the impact of the Covid-19 on the bottom line for some publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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Big Changes for Publishing in W3C

Changes are brewing at the International Digital Publishing Forum, which has been part of the Worldwide Web Consortium for the past three years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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