Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few months ago it gave the publishers on Discover the most prominent real estate in the messaging page, and gave users the ability to subscribe to channels they liked.By now, people either subscribed or didn't, and some publishers are said to be thriving while others are seeing smaller audiences. BuzzFeed, ESPN and Cosmpolitan, for instance, can attract millions of unique views a month. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-10-10 00:00:00 UTC ]
Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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Two major forces in US Christian publishing have entered a two-year partnership to extend their respective reach across their consumer bases. The post HarperCollins Christian Publishing Partners With Urban Ministries Incorporated appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-19 18:04:42 UTC ]
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The board of directors at Ebony has removed CEO Willard Jackson, the magazine said Sunday, citing an ongoing independent investigation into "a number of transactions that Jackson led." A co-founder and vice chairman of Clear View Group (CVG), the private equity firm that acquired Ebony from... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-06 17:59:58 UTC ]
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[caption id="attachment_175628" align="alignright" width="150"] Stuart Emmrich[/caption] Less than a year after being named editor of Vogue.com, Stuart Emmrich is stepping down from that role, Folio: has confirmed. Emmrich, the former longtime editor of The New York Times' Styles section who... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-29 16:47:32 UTC ]
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I purchased an independent bookstore in Salisbury, North Carolina just six months ago, after taking leave from my career as a foreign service officer with the U.S. Department of State. After tours in Afghanistan, India, and other cities overseas, I was eager to give my four-year-old daughter... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-23 17:42:00 UTC ]
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Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the "new NewFronts." But the IAB had no idea just how "new" this year's event would become. In mid-March, Covid-19 shut down the industry, and the... Continue reading at AdWeek
[ AdWeek | 2020-06-22 00:00:40 UTC ]
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Bookshops are currently overwhelmed with advice, support and well-meaning individuals offering ideas and 'tips' on what to do. A few months ago, booksellers might have been considering author events, boosting literacy and how to be greener. Now, the 'strategic space' within which their... Continue reading at The Bookseller
[ The Bookseller | 2020-06-21 18:52:53 UTC ]
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Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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It feels slightly strange to be writing this introduction to the Books from Scotland special as the world, and the world of Scottish books, has changed greatly, perhaps even irrevocably, since we started planning these features some months ago. The impact the coronavirus will have on Scottish... Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 21:22:05 UTC ]
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On the afternoon of Wednesday, March 18, 2020 I stood in an empty bookstore and cried. A friend had just sent a congratulatory text with a picture from the April issue of Alta Magazine. My wife and I were interviewed a few months ago for a profile of Point Reyes Books, the bookstore we’ve owned […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-20 08:49:38 UTC ]
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Through its data-driven Ignition marketing program, OR/M has skyrocketed print and e-book sales for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-21 04:00:00 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Chloe Schwenke, who served for one year as interim executive director of the Association of Writers and Writing Programs before being officially named executive director about six months ago, has been let go. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Facebook will begin testing subscriptions on its Facebook Watch video destination in the U.S., with initial publishing partners BritBoxTV, CollegeHumor Dropout, MotorTrend On Demand and Tastemade Plus. The social network would not provide details on payments by publishers or on subscription... Continue reading at AdWeek
[ AdWeek | 2019-08-08 18:05:58 UTC ]
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Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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Just a few months ago, Vice News published a story with a provocative headline: The Coolest Place to Get a Drink in Midtown Manhattan Is the New Taco Bell. The title was tongue-in-cheek, but it... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-03-11 00:00:00 UTC ]
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After former AWP conference director Christian Teresi wrote an essay that leveled a host of charges against the organization, the AWP board fired back, claiming the organization is in much better shape than it was six months ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-16 00:00:00 UTC ]
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Liz Hohenadel, senior publicity manager at Riverhead, died September 24 as a result of a medical condition that arose suddenly a few months ago. She was 34. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-26 00:00:00 UTC ]
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Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing best. Lucia Moses of Digiday reported that publishers in the test group can create up to four... Continue reading at AdWeek
[ AdWeek | 2018-08-31 00:00:00 UTC ]
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Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-22 00:00:00 UTC ]
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