How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is contextual targeting. However, to succeed with this method, brands must seek partners with […] The post How machine learning technology boosts contextual targeting for advertisers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-12-15 02:00:43 UTC ]
News tagged with: #consumer habits #privacy regulations #contextual targeting #digital media

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[ AdWeek | 2016-11-16 00:00:00 UTC ]
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[ Publishers Weekly | 2016-11-09 00:00:00 UTC ]
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Books About Islam Get a Boost as Authors Hope for Deeper Understanding

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[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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[ AdWeek | 2016-11-03 00:00:00 UTC ]
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[ Publishing Perspectives | 2016-11-02 00:00:00 UTC ]
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[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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[ Digiday | 2016-10-26 00:00:00 UTC ]
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[ The Bookseller | 2016-10-14 00:00:00 UTC ]
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[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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[ The Bookseller | 2016-10-10 00:00:00 UTC ]
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