How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is contextual targeting. However, to succeed with this method, brands must seek partners with […] The post How machine learning technology boosts contextual targeting for advertisers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-12-15 02:00:43 UTC ]
News tagged with: #consumer habits #privacy regulations #contextual targeting #digital media

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Get 'Learning Python' ebook ($40 value) FREE

Python is an open source, versatile, and powerful programming language. Learning Python, from Packt Publishing, will teach you how to master it, and code like a professional. It’s well written, easy to follow, and lays a good foundation for those who are interested in digging deeper. Starting... Continue reading at Betanews

[ Betanews | 2017-05-17 00:00:00 UTC ]
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What Advertisers Want From Snapchat's First Earnings Report

It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business.... Continue reading at Advertising Age

[ Advertising Age | 2017-05-10 00:00:00 UTC ]
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Axel Springer pushes for transparency in its programmatic advertising

The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-05 00:00:00 UTC ]
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FTSE 100 boosted by Pearson and IAG

Shares in the education publisher jump after it announces plans for more cost cuts. Continue reading at BBC News

[ BBC News | 2017-05-05 00:00:00 UTC ]
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10 things we learn about Ivanka Trump in her new book on working women

She's the daughter of a billionaire family who married into another billionaire family and she's made millions selling merchandise branded with her name. So what could Ivanka Trump teach America's millions of way-less-privileged working women? Trump's latest book, Women Who Work: Rewriting the... Continue reading at Stuff

[ Stuff | 2017-05-04 00:00:00 UTC ]
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Hearst Shows Advertisers How Hip It Is With Musical.ly Deal

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[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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On Challenges in Children’s Books in the Middle East: Commercial and Contextual

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[ Publishing Perspectives | 2017-04-28 00:00:00 UTC ]
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Seven Ways I’ve Learned From Other Women To Fight Imposter Syndrome

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[ Fast Company | 2017-04-25 00:00:00 UTC ]
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[ Los Angeles Times | 2017-04-18 00:00:00 UTC ]
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Humour books boost 'good' first half for W H Smith

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[ The Bookseller | 2017-04-13 00:00:00 UTC ]
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Kobo Acquires Shelfie Technology Platform

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[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-06 00:00:00 UTC ]
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Canadian Retail: Rakuten Kobo Acquires Shelfie Technology

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[ Publishing Perspectives | 2017-04-05 00:00:00 UTC ]
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Victoria Beckham and Target celebrate new fashion collaboration during posh Bel-Air garden party

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[ Los Angeles Times | 2017-04-04 00:00:00 UTC ]
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Technology company? Publisher? The lines can no longer be blurred | Emily Bell

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[ The Guardian | 2017-04-02 00:00:00 UTC ]
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[ Los Angeles Times | 2017-04-02 00:00:00 UTC ]
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Book People appoints Kittlety as it targets schools business

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[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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Kendrick Lamar targets Donald Trump on new song 'The Heart Part 4'

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[ Los Angeles Times | 2017-03-25 00:00:00 UTC ]
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