In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is contextual targeting. However, to succeed with this method, brands must seek partners with […] The post How machine learning technology boosts contextual targeting for advertisers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-12-15 02:00:43 UTC ]
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Books of reflections and prayers by Maria Shriver and Roma Downey take top spots on PW’s Religion Nonfiction in the weeks leading up to Easter. Plus, Terri Blackstock came in at #2 in Fiction with the last book in the If I Run trilogy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-11 00:00:00 UTC ]
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The Bologna Book Fair focused its attention on audiobooks for the first time with the introduction of a seminar called Listen Up!, which featured experts on the format's growing international market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-03 00:00:00 UTC ]
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The National Center on Sexual Exploitation’s annual ‘dirty dozen’ list misses some obvious targetsCosmopolitan has been removed from the checkouts at Walmart in the US, which the chain has attributed to a business decision, although it accepts that “concerns raised were heard”. The conservative... Continue reading at The Guardian
[ The Guardian | 2018-04-01 00:00:00 UTC ]
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Led by the writing non-profit Grub Street, a Boston literary coalition proposal for a cultural center along the city's waterfront got a boost this week with the announcement of a $2 million grant from the Calderwood Charitable Foundation should their plan be approved. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-27 00:00:00 UTC ]
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The Beijing International Book Fair (BIBF) announcement yesterday (26th March), that it is to launch a dedicated children’s stream to run alongside its main event, has underscored China’s burgeoning power in the international sector. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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Man-bear love in Saddam Hussein's romance novel, Vladimir Putin's judo manual, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-16 00:00:00 UTC ]
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The morning session at PubTechConnect, a day-long conference on publishing and technology, featured recurring discussions on adapting to technologies and creating "authentic" content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-07 00:00:00 UTC ]
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“Whether content does well on Facebook is in the lap of the gods. The algorithm is much more complex. Twitter has a consistency that Facebook doesn't.” The post ‘A big resurgence’: Publishers get a boost from Twitter video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-28 00:00:00 UTC ]
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Just because Facebook is downplaying publishers in your News Feed doesn't mean it's uninterested in giving media outlets a helping hand. The social network's Journalism Project is launching a Local News Subscriptions Accelerator that will help "metro... Continue reading at Engadget
[ Engadget | 2018-02-27 00:00:00 UTC ]
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Kit de Waal's anthology Common People, providing a platform for new working class writers, is now fully crowd-funded for publication with Unbound. Continue reading at The Bookseller
[ The Bookseller | 2018-02-22 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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As my high school writing teacher, with his slightly irreverent classroom style, the bestselling author taught me many things, including the most important lesson of all: follow your dreams, with tenacity and hard work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek
[ AdWeek | 2018-02-03 00:00:00 UTC ]
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Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday
[ Digiday | 2018-01-29 00:00:00 UTC ]
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Allison Bischoff of Rozzy Learning Co. has won the Business Journal’s Catapult Competition sponsored by Mastercard. Bischoff was chosen as the winner at the St. Louis Business Journal Women’s Conference Friday at Union Station, which was sponsored by St. Luke’s Hospital and AT&T. The final... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-01-27 00:00:00 UTC ]
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While hardly a shock that Google Play has started selling audiobooks, it's a moment to look at aspects of the format's sales-building prominence: the other way of 'reading.' The post Google Play Store Now Selling Audiobooks and Boosting Content on Voice-Activated Devices appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-25 00:00:00 UTC ]
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While YouTube's newly announced partnership with the ISNI isn't directly related to book publishing, it can greatly strengthen the identifier's role in naming intellectual property's creators. The post YouTube Boosts the ISNI Identifier: Creators Standing Out From the Crowd appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-23 00:00:00 UTC ]
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Scottish indie Saraband hit the headlines in 2016 when Graeme Macrae Burnet fought off big-name competition to land a Booker nod. Continue reading at The Bookseller
[ The Bookseller | 2018-01-23 00:00:00 UTC ]
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Scottish authors, booksellers and publishers have reacted with jubilation following news that Creative Scotland and other arts bodies are to receive more funding from the Scottish Government in 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-01-19 00:00:00 UTC ]
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