In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is contextual targeting. However, to succeed with this method, brands must seek partners with […] The post How machine learning technology boosts contextual targeting for advertisers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-12-15 02:00:43 UTC ]
News tagged with:
#consumer habits
#privacy regulations
#contextual targeting
#digital media
Backed by social media support from author and Maine resident Stephen King, a petition and lobbying effort by the Maine Writers & Publishers Alliance has successfully persuaded the 'Portland Press Herald' to reinstate its local book review coverage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stephen king
Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sell advertisers
#give advertisers
Publisher Knights Of has reached its £30,000 crowdfunding target to fund a bookshop selling children’s books with BAME characters. Continue reading at The Bookseller
[ The Bookseller | 2019-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bame characters
An annual round of sales pricing on Double Eleven or 'singles day' provides a bump to Chinese publishers and booksellers in November. The post China Bestsellers for November: The ‘Double Eleven’ Sales Boost appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#china bestsellers
#sales boost
#annual round
#chinese publishers
Former Quarto chief Marcus Leaver has offered insight into his future publishing career as chairman of mental health publisher Trigger, saying wants more freedom to expand the business across various mediums. Continue reading at The Bookseller
[ The Bookseller | 2018-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#offered insight
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age
[ Advertising Age | 2018-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#alexa app
#tribune publishing
#potential buyers
The 161-year-old newspaper publisher has hired its first-ever national ad sales vp in a bid to boost digital ad revenue. The post How McClatchy plans to pursue national advertisers’ digital budgets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital budgets
£80m has been invested to develop nine new creative hubs across the UK, in Bristol, Leeds, London, York, Cardiff, Belfast, Dundee and Edinburgh, in a programme involving brands such as Audible. Continue reading at The Bookseller
[ The Bookseller | 2018-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#creative industries
What we learned from the Kings’ 1-0 loss to the Calgary Flames on Saturday: New coach, same old struggles Firing John Stevens and replacing him with Willie Desjardins was supposed to rekindle the passion that was missing from the Kings’ game this season. Guess what: Maybe it wasn’t Stevens’ fault... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-11 00:00:00 UTC ]
More news stories like this |
BISG organized a panel about blockchain and its application to book publishing that examined its potential and the reality of a much-hyped but barely understood technological innovation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blockchain technology
#book publishing
A fundraising appeal launched to support Nosy Crow’s rights manager Ola Gotkowska, who was diagnosed with the degenerative illness Motor Neurone Disease earlier this year, has reached, and exceeded, its initial £31,000 target. Continue reading at The Bookseller
[ The Bookseller | 2018-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fundraising appeal
#nosy crow
PR agency Freud’s, the Independent, Vice and Tony Blair Institute for Global Change among those with linksLondon has become a hub for global Saudi public relations and media influence campaigns, with British firms earning millions of pounds from efforts to improve the image of the kingdom and... Continue reading at The Guardian
[ The Guardian | 2018-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#london office
#jamal khashoggi
[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
More news stories like this |
Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
More news stories like this |
Travel plans in the Southeast U.S. were under siege again this week, as Hurricane Michael — the seventh hurricane of the Atlantic season — set its sights on the Florida panhandle. Midweek flights in the region, including at the nation’s busiest airport, Atlanta, were expected to be affected by... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rebooking flights
#travel plans
#seventh hurricane
#florida panhandle
Amazon has increased its minimum wage to £10.50 in the London area and £9.50 for the rest of the UK, whilst also raising all US wages. Continue reading at The Bookseller
[ The Bookseller | 2018-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#minimum wage
Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age
[ Advertising Age | 2018-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#premium content
#started testing
#video service
#reality show
#tv studios
#place ads
#buy ads
Unit sales of print books rose 2% in the week ended Sept. 16, 2018, over the comparable week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
More news stories like this |
Ellen Simmons, a former bookseller at Foyles, has launched an illustration agency for artists from under-represented backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2018-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#under-represented backgrounds
Marc Benioff, the billionaire co-founder of software maker Salesforce.com Inc., is making a play to project his influence far beyond Silicon Valley with the purchase of Time magazine. The 53-year-old entrepreneur and his wife, Lynne, agreed to pay $190 million in cash to Meredith Corp. for the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marc benioff
#silicon valley
#time magazine
#meredith corp