In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is contextual targeting. However, to succeed with this method, brands must seek partners with […] The post How machine learning technology boosts contextual targeting for advertisers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-12-15 02:00:43 UTC ]
News tagged with:
#consumer habits
#privacy regulations
#contextual targeting
#digital media
Hearst Magazines on Wednesday promoted its digital chief, the hard-charging Troy Young, to succeed the high-polish David Carey as president. Young, who previously cleaved the magazines' digital operations from print, will now oversee both digital and print for a portfolio of brands including... Continue reading at Advertising Age
[ Advertising Age | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print operations
#digital chief
#digital operations
#hearst magazines
#view magazines
#wednesday promoted
#car driver
The social media ads that helped Vote Leave win the EU referendum are published in full for the first time. Continue reading at BBC World
[ BBC World | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vote leave
#eu referendum
HarperCollins is the first publisher to rush out a book celebrating England’s “Young Lions”, announced hours after the team crashed out of the Fifa World Cup following a heart-breaking defeat to Croatia in extra time. Continue reading at The Bookseller
[ The Bookseller | 2018-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#extra time
Literature Wales has disputed the BBC's claim that some of the Wales Book of the Year winners have only sold as few as 20 copies, describing the Nielsen data as “misleading”. Continue reading at The Bookseller
[ The Bookseller | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wales book
#boost sales
#literature wales
One of many memorable covers in the long history of MIT Technology Review's various iterations arrived in October of 2012 in the form of a close-up portrait of Apollo 11 moonwalker Buzz Aldrin above the tagline, "You promised me Mars colonies. Instead, I got Facebook." Six years later, we still... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paper stock
#higher quality
#vice versa
CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up... Continue reading at AdWeek
[ AdWeek | 2018-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#usa today
A kickstarter campaign set up by author Alice Oseman to fund a physical version of her online comic Heartstopper has reached its target in two hours. Continue reading at The Bookseller
[ The Bookseller | 2018-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#physical version
Acquisitions offset declines in comparable store sales in the Barnes & Noble College Booksellers division of Barnes & Noble Education, leading to a 17.6% increase in sales at the company for the fiscal year ended April 28, 2018, over fiscal 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bn education
#6% increase
Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning ads for weapon sales and modifications, such as magazines, but weapons accessories--such as... Continue reading at AdWeek
[ AdWeek | 2018-06-19 00:00:00 UTC ]
More news stories like this |
George Gene Gustines, an editor in graphics and video at The New York Times, has been writing about comics for nearly two decades. Continue reading at The New York Times
[ The New York Times | 2018-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic books
Firm changes initial ad for ‘news credibility specialists’ to ‘news publisher specialists’Facebook has advertised for “news credibility specialists” to fact-check content that appears on its site, after accusations of bias and the ongoing controversy over fake news. Almost two years after the... Continue reading at The Guardian
[ The Guardian | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake news
Seven Stories Press is releasing forty-year-old 'The Provincetown Cookbook' by Howard Mitcham, with a little help from Anthony Bourdain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#anthony bourdain
#stories press
Twitter and Facebook told they will be held more responsible for the content they publishBritain’s chief data regulator has said the online political advertising industry will be forced to reform for good as a result of the Cambridge Analytica scandal.Elizabeth Denham, the head of the... Continue reading at The Guardian
[ The Guardian | 2018-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook told
#elizabeth denham
#personal data
#political purposes
A dramatic shift is under way in the non-fiction market with "more intelligent" titles on the rise, partially the result of the continuing wane of the celebrity market. Continue reading at The Bookseller
[ The Bookseller | 2018-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dramatic shift
Lion Forge’s higher-ups discuss the publisher’s efforts to support librarians and grow its presence in the library and school market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lion forge
The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad policy
#paid media
#news publishers
A debut author flyposted Penguin Random House's offices in London's Vauxhall as part of a guerrilla marketing stunt to promote his new book. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
More news stories like this |
Credit: Illustration by Tam Nguyen/Ad AgeTwitter showed off more partnerships with publishers and networks at its annual NewFronts pitch to digital ad buyers on Monday night, describing plans with ESPN, Viacom, NBC Universal, Hearst, Major League Baseball and others.The media and messaging... Continue reading at Advertising Age
[ Advertising Age | 2018-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nbc universal
#monday night
#messaging service
#key area
#ad business
Mark O'Connell wins the Wellcome Book Prize for surveying transhumanist ideas of "improving our bodies and minds to the point where we become something other, and better." The post Wellcome Book Prize Goes to Mark O’Connell for ‘To Be a Machine’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-01 00:00:00 UTC ]
More news stories like this |
In a joint venture with Mignon Fogarty, better known to her fans as Grammar Girl, Macmillan is producing the QDT podcast network, as well as a series of Quick and Dirty Tips books by Fogarty. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#boost sales
#joint venture