In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is contextual targeting. However, to succeed with this method, brands must seek partners with […] The post How machine learning technology boosts contextual targeting for advertisers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-12-15 02:00:43 UTC ]
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Private Eye, the Economist and others increase readership as Marie Claire, Heat and Grazia experience lossesWomen’s weekly and celebrity-focused magazines suffered a difficult first half of the year with sharp declines in sales, according to the latest industry figures.Titles including Heat,... Continue reading at The Guardian
[ The Guardian | 2017-08-10 00:00:00 UTC ]
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Sales at Simon & Schuster grew 10% in the second quarter of 2017, hitting $206 million (£158m). Continue reading at The Bookseller
[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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In the history of information technologies, Gutenberg and his printing press are (understandably) treated with the kind of reverence even the most celebrated of modern tech tycoons could only imagine. So perhaps it will come as a surprise that Europe’s literacy rates remained fairly stagnant for... Continue reading at Slate
[ Slate | 2017-08-04 00:00:00 UTC ]
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The Handmaid’s Tale has leapfrogged Paula Hawkins’ Into the Water to claim the Monthly E-Book Ranking top spot for June. Continue reading at The Bookseller
[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the... Continue reading at AdWeek
[ AdWeek | 2017-08-01 00:00:00 UTC ]
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If you want to learn how to use Linux -- either for fun, or to level up your career -- but are pressed for time, this ebook is for you. In Learn Linux in 5 Days, you will learn the most important concepts and commands of Linux, and be guided step-by-step through several practical and real-world... Continue reading at Betanews
[ Betanews | 2017-08-01 00:00:00 UTC ]
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Reading app Amazon Rapids has extended its offering with Signature Stories, a feature which introduces stories from its TV shows. Continue reading at The Bookseller
[ The Bookseller | 2017-07-19 00:00:00 UTC ]
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A major Polish retailer is betting on 'small format bookstores' and proliferating locations to make a success of its new Mole Mole bookshops. The post In Poland, Empik Banks on Smaller, Targeted ‘Mole Mole’ Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-19 00:00:00 UTC ]
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With the audio market on the rise Miriam Robinson looks at what publishers are doing in the space. Continue reading at The Bookseller
[ The Bookseller | 2017-07-15 00:00:00 UTC ]
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Alliance of 2,000 organizations says the two companies’ dominance in online advertising and traffic has created an unsustainable future for journalismNews outlets are seeking permission from the US Congress for the right to negotiate jointly with Google and Facebook, two companies that dominate... Continue reading at The Guardian
[ The Guardian | 2017-07-10 00:00:00 UTC ]
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Self-published authors share what they wish they’d known from the beginning. If you haven’t written a book yet, you probably know someone who has—particularly if you’re an entrepreneur. A recent industry report found ISBN registrations for self-published titles have grown more than 375% since... Continue reading at Fast Company
[ Fast Company | 2017-07-06 00:00:00 UTC ]
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Ransomware is barely out of the news these days. We had WannaCry wreaking havoc not so long ago, and now it’s the turn of Petya/NotPetya. And those are just two of the better-known threats; there are plenty more forms of ransomware out there which, while maybe not as prevalent, can have just as... Continue reading at Betanews
[ Betanews | 2017-06-29 00:00:00 UTC ]
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In the St. Louis Business Journal’s inaugural Technology Executives of the Year Awards, we showcased the innovation that’s taking place in our region by honoring five technology executives. Those executives were honored at an awards event Thursday at the Planetarium at the Saint Louis Science... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-06-24 00:00:00 UTC ]
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Two more publishing companies sent the latest signal about the decline of the print media business this week. On Tuesday, Wenner Media announced the sale of its 25-year-old Men's Journal to American Media Inc. That followed the sale of Wenner's Us Weekly to AMI in March. The next day,... Continue reading at AdWeek
[ AdWeek | 2017-06-24 00:00:00 UTC ]
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The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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Penguin Random House parent company Bertelsmann has acquired WhiteCloud Analytics, a performance management firm, to boost its education business. Continue reading at The Bookseller
[ The Bookseller | 2017-06-07 00:00:00 UTC ]
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Telecoms giant is right to stop relying on social media titans to stop its adverts appearing next to inappropriate contentAbout time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own... Continue reading at The Guardian
[ The Guardian | 2017-06-07 00:00:00 UTC ]
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Group turnover for UK indie Jessica Kingsley Publishers (JKP) was up 13% to £6.1m for the year ending December 2016, delivering a 30th consecutive year of growth. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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