In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is contextual targeting. However, to succeed with this method, brands must seek partners with […] The post How machine learning technology boosts contextual targeting for advertisers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-12-15 02:00:43 UTC ]
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Dogs are known as a man’s best friend, but new books coming from religion publishers are exploring how animals can also offer a deeper understanding of spirituality. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-21 00:00:00 UTC ]
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Uber Technologies President Jeff Jones is quitting after less than a year, amid multiple controversies engulfing the ride-hailing company.The scandals range from allegations of sexual harassment and a toxic work culture to the combative behavior of Chief Executive Officer Travis Kalanick. After... Continue reading at Advertising Age
[ Advertising Age | 2017-03-20 00:00:00 UTC ]
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Newport Beach is using mobile technology to connect deaf and hard-of-hearing people with municipal services, officials said. Officials recently placed special computer tablets at City Hall, libraries and other facilities so people who need sign-language interpretation can have an on-demand,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-12 00:00:00 UTC ]
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If you're looking for a way to master Linux shell scripting (in any Linux distro or Windows 10), then this ebook from Packt Publishing is an essential read. The book, which covers Bash -- GNU Bourne Again SHell -- usually retails for $36, but for a limited time you can download the full ebook... Continue reading at Betanews
[ Betanews | 2017-03-03 00:00:00 UTC ]
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The annual Paris book fair, Livre Paris, will open for four days on 24th March with several new and revamped features as the organisers try to halt the slide in visitor numbers. Continue reading at The Bookseller
[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age
[ Advertising Age | 2017-03-01 00:00:00 UTC ]
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The full-year results of publisher Head of Zeus show that in 2016 its revenues increased by 31%, to £7m, up from £5.4m in its previous set of results. Continue reading at The Bookseller
[ The Bookseller | 2017-02-24 00:00:00 UTC ]
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Lessons in content marketing from senior media director Carly Constantino. The post What Publishers Can Learn from Razorfish’s Video Strategy appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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Publishers and booksellers are “thrilled” with the news that the Scottish market has achieved growth for the second year in a row with 2016 value sales increasing 4.3% year-on-year. Continue reading at The Bookseller
[ The Bookseller | 2017-02-22 00:00:00 UTC ]
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Tom Kerridge’s Dopamine Diet (Absolute) has boomeranged back into the number one spot, selling 15,532 copies for £131,405. Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Total revenue at Lagardère Publishing rose 2.6% in 2016, to 2.26 billion euros. The increase includes a 70 million euro ($74.6 million) contribution from the Perseus Books Group publishing division, which Hachette Book Group acquired in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-09 00:00:00 UTC ]
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U.S. President Donald Trump is seeking to channel populist anger to stem immigration, but tech companies want him to know that hiring immigrants is necessary for the country's economy and boosts overall employment.Apple, Facebook, Microsoft, Amazon and Alphabet are said to be writing Trump a... Continue reading at PC World
[ PC World | 2017-02-02 00:00:00 UTC ]
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Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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A British mum who lives in Amsterdam and an Asian-American are sharing their insights in a book called The Happiest Kids in the World. Continue reading at BBC News
[ BBC News | 2017-01-24 00:00:00 UTC ]
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When posting on Facebook, several content mills use multiple domains for the same article. The websites who use this tactic claim they are A/B testing URL names. But most sources suggested that URL names have no effect on user engagement and that using multiple domains can come off like an... Continue reading at Digiday
[ Digiday | 2017-01-24 00:00:00 UTC ]
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The publishing sector could receive a boost as part of prime minister Theresa May’s new industrial strategy, the Publishers Association has said. Continue reading at The Bookseller
[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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The acquisition of Enthrill technologies and its brands, brings an end to Enthrill's retail operations, but its technologies will continue to be used by Firebrand Technologies to distribute ebooks in the institutional and bulk sale market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-12 00:00:00 UTC ]
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