When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the Porsche 911 and other premium two-seaters.Chevy is working with big publishing companies such as Hearst and Cond Nast to compile lists of Porsche and other sports-car owners. Then Corvette urges them to take a test-drive at their local dealer or -- get a race-car experience by driving a Stingray at pro race tracks around the U.S. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-30 00:00:00 UTC ]
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At the Frankfurt Book Fair's CONTEC conference, Viktor Mayer-Schönberger spoke about how big data can revolutionize publishers' products, services and insights. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-08 00:00:00 UTC ]
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A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World
[ PC World | 2014-10-07 00:00:00 UTC ]
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New this year at the Frankfurt Book Fair, the Business Club offers exclusive networking opportunities, high-level discussions about book publishing and more. Here is a selection of events for Tuesday, October 7. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
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When Dan Roth left Fortune for LinkedIn, the publishing world thought he was crazy. Now he holds publishing's most powerful editorial position. The post How Dan Roth became the most powerful editor in business publishing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-06 00:00:00 UTC ]
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The shape of publishing continues to shift, but academic presses still face the perennial questions: audience, sales, course adoptions, a shrinking library market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive
[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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On Sept. 29, Hearst Magazines president David Carey announced the creation of a new "Millennial Group" to better showcase the editorial and marketing common denominators between Seventeen and Cosmopolitan among women and girls born after 1980. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-01 00:00:00 UTC ]
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Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
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Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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The amount of personal information held by firms like Google and Facebook has made them ripe targets for data-hungry governments and intelligence agencies. But the bull’s-eye on Yahoo’s back may be losing its appeal.Government data requests served on Yahoo have been falling. The firm received... Continue reading at PC World
[ PC World | 2014-09-26 00:00:00 UTC ]
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The winner will be announced at a dinner ceremony on November 11 in London, and will receive £30,000, with each shortlisted author receiving £10,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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Online giant operates a rapacious near monopoly, the Observer columnist and Peep Show star tells Booksellers conferencePeep Show star David Mitchell blasted the monopolistic, cynical and frankly life-crushing way that Amazon operates to a roomful of booksellers.The comedian was giving the... Continue reading at The Guardian
[ The Guardian | 2014-09-23 00:00:00 UTC ]
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Oxford University professor Viktor Mayer-Schönberger offers a preview of his presentation on Big Data in Publishing, which he will deliver at the Frankfurt Book Fair's CONTEC conference on October 7. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-22 00:00:00 UTC ]
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What do most people think of when they think of analytics? Metrics and measurement, mostly. Limiting analytics to just metrics and measurement limits what you can do. How does a publisher make the leap from metrics to action? Sponsor content by Parse.ly. The post You’re using analytics wrong:... Continue reading at Digiday
[ Digiday | 2014-09-15 00:00:00 UTC ]
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Children’s publisher Nosy Crow has beaten hundreds of small businesses to be crowned Small... Continue reading at The Bookseller
[ The Bookseller | 2014-09-03 00:00:00 UTC ]
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In Michael Lewis's best-selling book Flash Boys , a group of do-good stockbrokers abscond from their cushy, high-paying jobs at big Wall Street banks to become the honest broker in what is depicted as increasingly corrupt stock market, one that rewards leaving the everyman on the raw end of the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2014-08-21 00:00:00 UTC ]
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Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion,... Continue reading at AdWeek
[ AdWeek | 2014-08-19 00:00:00 UTC ]
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For publishers today, data has become the key to competitive advantage. But executing against data has traditionally been a challenge. Only in recent years has the publishing industry invested in the technology required to make sense of data's complexity and volume. It speaks to a culture shift,... Continue reading at Advertising Age
[ Advertising Age | 2014-08-14 00:00:00 UTC ]
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The mobile payment company has a new ebooking product called Square Appointments.Booking a haircut or a pedicure still requires you to call ahead most of the time.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-08-11 00:00:00 UTC ]
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When Bill Gates recommended Business Adventures, a 1969 essay collection by late New York contributor John Brooks, as part of his 2014 summer reading list, the Microsoft founder called it “the best business book ever,” but noted that it’s “not easy to find.” Not any more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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