When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the Porsche 911 and other premium two-seaters.Chevy is working with big publishing companies such as Hearst and Cond Nast to compile lists of Porsche and other sports-car owners. Then Corvette urges them to take a test-drive at their local dealer or -- get a race-car experience by driving a Stingray at pro race tracks around the U.S. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-30 00:00:00 UTC ]
News tagged with:
#print ads
A merger between Springer Science & Business and Holtzbrinck will form a new global science and education publisher with annual sales of 1.5 billion euros The post Springer Science & Business to Merge with Macmillan Science & Education appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#education publisher
#annual sales
Holtzbrinck Publishing Group and BC Partners have reached an agreement to merge Springer Science+Business Media (owned by funds advised by BCP) with the majority of Holtzbrinck-owned Macmillan Science and Education, namely Nature Publishing Group, Palgrave Macmillan and the global businesses of... Continue reading at The Bookseller
[ The Bookseller | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan education
#macmillan science
#bc partners
#palgrave macmillan
The joint venture will create a publishing group of 1.5 billion euros in sales, and 13,000 employees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan science
#springer science+business
#joint venture
Publishers are awash in data about readers' habits. Now: what to do with it all? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reader data
Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek
[ AdWeek | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#shed light
#paid media
#ve found
#brand affinity
#pop culture
#buddhist nun
The British Retail Consortium (BRC) and other business groups are to meet the Treasury this month to discuss concerns over the government’s proposed review of business rates, according to the Telegraph. Continue reading at The Bookseller
[ The Bookseller | 2015-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business rates
A number of publishers in the religion category offer gift books with spiritual or religious themes, and while many publish only a few gift titles per year, others are in the gift book business in a major way, with entire imprints devoted to gifts and robust product lines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christian publishers
#gift books
#big business
#religious themes
#gift titles
The Booksellers Association has called for the scrapping of business rates altogether for small businesses in a meeting in the House of Commons. Tim Godfray, c.e.o of The Booksellers Association, said in a speech to the all-party parliamentary small shops group that The BA and the British... Continue reading at The Bookseller
[ The Bookseller | 2014-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#booksellers association
#small businesses
#tim godfray
#administrative burden
#business rates
Booksellers have reported positive sales going into the final week of the Christmas rush, with Chris Hadfield’s You Are Here (Macmillan) breaking through as a last-minute favourite. However the leading celebrity memoirs are not racking up individual totals as substantial as they did last year,... Continue reading at The Bookseller
[ The Bookseller | 2014-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christmas hits
#final week
#christmas rush
#chris hadfield
Enthusiasm for reading among Mexico's younger population, and the country's fondness for US and UK writers, are reasons for foreign publishers to take note of the country, according to Roberto Banchik Rothschild, c.e.o. of Penguin Random House Grupo Editorial for Mexico, Central America and the... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#foreign publishers
#central america
#hispanic market
A former top Amazon employee has revealed that European Commission president Jean-Claude Juncker acted as a “business partner” to the company when it came to negotiating its tax arrangements. Bob Comfort, the former head of tax for Amazon, has given an interview with Luxembourg newspaper... Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tax arrangements
#business partner
#european headquarters
Awareness of Small Business Saturday (SBS) in the UK is growing, with an extra £36m spent in small shops last weekend. The initiative, which encouraged people to shop in their local businesses last Saturday (6th December), is in its second year, but has already seen a marked increase in... Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small shops
#encouraged people
#local businesses
#small businesses
#indie stores
Bangkok-based Gordon Ross says disrupting the book industry is a business challenge, and has launched Bleeding Heart Publications to test his instincts. The post Can an Oil-and-Gas Exec Disrupt the Book Business? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book business
#book industry
Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#attract audiences
#big feature
Indie bookshops are gearing up to welcome shoppers with events and promotions tomorrow (6th December) to mark Small Business Saturday. The initiative is in its second year in the UK. It is supported by American Express (Amex), which will give its customers £5 back when they spend more than £10... Continue reading at The Bookseller
[ The Bookseller | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie bookshops
#purchases made
#participating stores
George Osborne is to pledge to overhaul business rates in a review in his Autumn Statement later today (3rd December). The Chancellor is expected to announce a review of business rates in the pre-budget statement in the House of Commons at 12.30pm, although it won’t be completed until early 2016. Continue reading at The Bookseller
[ The Bookseller | 2014-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#george osborne
#autumn statement
#business rates
Amazon kicked off this year’s cyber Monday by claiming that Black Friday sales of its Kindle e-readers and Fire tablets were up significantly over last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fire tablets
#cyber monday
#kindle e-readers
Ebury Publishing imprint Virgin Books has acquired a “timeless business book” by a basketball coach. Ed Faulkner, Ebury deputy publishing director, bought UK and Commonwealth rights to Eleven Rings by Phil Jackson from Simon Trewin at WME. During his career as head coach of the Chicago Bulls... Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#head coach
#ed faulkner
#bought uk
#simon trewin
Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business books
#judge books
Hanley Wood has agreed to sell its exhibition businesses to Informa, a U.K.-based publishing and events company, for $375 million. The sale is expected to close by the end of 2014. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hanley wood