When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the Porsche 911 and other premium two-seaters.Chevy is working with big publishing companies such as Hearst and Cond Nast to compile lists of Porsche and other sports-car owners. Then Corvette urges them to take a test-drive at their local dealer or -- get a race-car experience by driving a Stingray at pro race tracks around the U.S. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-30 00:00:00 UTC ]
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At a Publishers Weekly event in NYC, rights directors and agents discussed how automation and standards would improve the book rights business. The post To Automate or Not to Automate the Rights Business? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-23 00:00:00 UTC ]
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I read a great book the other day. It was about an alcoholic writer who slowly goes crazy inside this creepy haunted hotel in Colorado, then tries to murder his family. I'm not going to tell you the book's name. But it was turned into a decent movie starring Jack Nicholson. And I'm not going to... Continue reading at Advertising Age
[ Advertising Age | 2015-03-23 00:00:00 UTC ]
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The Booksellers Association has welcomed the launch of a “radical” review of the business rates system in the UK. The government revealed today (16th March) that the review had begun and would report back in time for the 2016 budget. "The time has come for a radical review of this important... Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic... Continue reading at AdWeek
[ AdWeek | 2015-03-09 00:00:00 UTC ]
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Throughout this morning’s earnings call, the thought reoccurred: Jack Griffin’s new Tribune Publishing Company is playing catch-up. Then, toward the end of the call, one a little more informative than average, the CEO said it plai ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-05 00:00:00 UTC ]
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[Sponsored Content] Boosting retention and revenue are on the front burner. The post Customer-Management Survey: Existing Business Is Top Priority for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-03 00:00:00 UTC ]
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Everyone talks about data, but are they using it correctly? The post 4 Ways Publishers Are Using Data Today appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-27 00:00:00 UTC ]
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Barnes & Noble has announced it will separate its Nook and retail arm from its education business by August this year. The US bookseller said the planned separation will create two independent publicly traded companies, one comprising of its B&N College stores and the other comprising... Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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We know what at least some community news publishers think about Gordon Borrell’s recent statement that the “good content that needs to be developed is basically advertising or consumer related.” But did the CEO o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-20 00:00:00 UTC ]
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Three questions publishers should ask before embarking on a data strategy The post There’s No “Magic Pill” When it Comes to Data appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-19 00:00:00 UTC ]
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Sales of Carver's 'What We Talk About When We Talk About Love,' are up 121% after being featured in the Oscar-winning film. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-19 00:00:00 UTC ]
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Publisher Deborah Emin argues that as publishing professionals, we should want writers to understand each stage of the process: how they are acquired, marketed and sold. The post Why Writers Need to Know the Publishing Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
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The web has simultaneously enabled an accelerated cycle of untrue stories and rumour, and the ability to debunk themEvery journalist is familiar with the type of story that is “too good to check”. It is a warning label on tales that beg to be true but probably aren’t. In the pre-social-media... Continue reading at The Guardian
[ The Guardian | 2015-02-15 00:00:00 UTC ]
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Jeb Bush, the former Florida governor now contemplating a run for U.S. president, may not have privacy high on his agenda. On Tuesday, Bush published online hundreds of thousands of emails he received during his time as governor, between 1999 and 2007. The emails touch on a range of issues... Continue reading at PC World
[ PC World | 2015-02-11 00:00:00 UTC ]
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The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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By Denis Wilson Yes, data has become a buzzword and anyone with a little extra hot air will be eager to tell you it's the cure to what ails your business. The collection of articles in this issue of Publishing... Continue reading at Publishing Executive
[ Publishing Executive | 2015-02-02 00:00:00 UTC ]
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Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market. Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
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A group of investors led by Axel Springer SE, Europe's biggest newspaper publisher, has paid $25 million for a stake in Business Insider Inc. as the German media company seeks to expand its digital... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-01-29 00:00:00 UTC ]
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Led by strong gains in print formats, sales of adult trade books rose 10.9% in October over October 2013, while sales of children/young adult sales increased 16.5%, according to figures released in AAP’s monthly StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-20 00:00:00 UTC ]
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