When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the Porsche 911 and other premium two-seaters.Chevy is working with big publishing companies such as Hearst and Cond Nast to compile lists of Porsche and other sports-car owners. Then Corvette urges them to take a test-drive at their local dealer or -- get a race-car experience by driving a Stingray at pro race tracks around the U.S. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-30 00:00:00 UTC ]
News tagged with:
#print ads
Facebook has to comply with German data protection law, the Higher Court of Berlin ruled in a decision that directly contradicted an earlier decision by another court.The Berlin court confirmed a 2012 verdict that found that Facebook’s Friend Finder violated German law because it was unclear to... Continue reading at PC World
[ PC World | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#privacy policy
#important victory
#consumer groups
#project manager
#digital world
LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at AdWeek
[ AdWeek | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make money
#thought leadership
#user engagement
#technology company
Penguin Random House UK will not be changing its distribution sites in the UK, in the wake of... Continue reading at The Bookseller
[ The Bookseller | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#distribution sites
As they now become digital publishers, newspaper organizations have a glut of audience insight into what both readers want and advertisers want to know. “Newspapers … are among the most trusted brands for providing valuable a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital advertising
#digital publishers
#trusted brands
The editorial director of the Online Publishers Association weighs in on whether brands should be in the business of creating copy -- or whether that should be left to a partnership with the pros. The post Should Brands Even Be in the Content Business? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-01 00:00:00 UTC ]
More news stories like this |
Twitter is diving even deeper into data. The social media platform is now giving publishers and brands more insights into how their tweets perform. Today, the company introduced analytics for Twitter Cards, which allow companies to track how media-filled tweets perform—such as how many users... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#analytics dashboard
#big difference
#nbc news
#target audiences
#user information
As more readers favor Kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data to determine how publishers can maximize profits.Having worked at EMI records for over a decade, Chantal Restivo-Alessi knows what it's like to have the digitization of... Continue reading at Fast Company
[ Fast Company | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big data
#make publishing
#chantal restivo-alessi
The company responded to reports about the demolition of the Manhattan building housing its flagship store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#flagship store
In a morning session entirely devoted to Amazon.com, author Brad Stone and consultant Joe Esposito looked back over the history of Amazon's growth (and remorseless tactics) before looking ahead to its next round of competitive targets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book business
#morning session
IBM is unveiling their new Watson for Business on Thursday, a $1 billion project devoted to bringing big data to every educational institution, pharmaceutical firm, and publishing house in America--and they're offering more than $100 million in venture capital to developers.IBM is announcing the... Continue reading at Fast Company
[ Fast Company | 2014-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$100 million
#venture capital
With Forbes for sale, Fortune's website divorcing from CNNMoney.com and Bloomberg Businessweek getting assessed as part of a companywide strategic review at Bloomberg, the year ahead could see a dramatic shift for top business magazines.The category offers a glimpse into the publishing world at... Continue reading at Advertising Age
[ Advertising Age | 2014-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media buyers
#high-quality content
#revenue streams
Ryan Millman has come a long way since his college days of printing photos from frat parties. Now a full-blown manufacturer, he oversees a suite of four photo-related companies that churn out everything from T-shirts and photo books to canvas prints for major commercial retailers. Continue reading at Baltimore Sun
[ Baltimore Sun | 2013-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#photo books
Mark Coker of Smashwords, which recently inked a major content deal with Scribd, weighs in on how the all-you-can-read model changes the way we read, how authors make creative choices, and how everyone gets paid.Is a "Netflix for ebooks" nearing viability? Yesterday, Smashwords, the largest... Continue reading at Fast Company
[ Fast Company | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published ebooks
#business model
#ll change
#mark coker
#largest distributor
#e-reading service
The turn-the-page Web catalog—tested widely in the 2000s as an alternative to e-commerce sites—once looked like an emerging shopping platform led by now-defunct tech providers such as RichFX. But the concept died on the proverbial vine. With the massive proliferation of tablets, however, the... Continue reading at AdWeek
[ AdWeek | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#device level
A revival in classic illustrated books is helping Poland's children's book market boom, says Katarzyna Domańska of publisher Dwie Siostry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-18 00:00:00 UTC ]
More news stories like this |
Speaking at an investor conference, HarperCollins CEO Brian Murray said growing digital and international sales will drive gains for publishers in the years ahead. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international sales
#drive growth
#years ahead
The European Union’s top legal advisor ruled on Thursday that laws requiring communications providers to retain all data, even to combat crime, are incompatible with fundamental rights. Advocate General Pedro Cruz Villalón of the European Court of Justice (ECJ) said in a published opinion that... Continue reading at PC World
[ PC World | 2013-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european union
#high court
#irish authorities
Social mobile games studio Storm8 announced today that it will start marketing, distributing and advising on third-party games via a new arm, Storm8 Publishing. Its first title, War of Dragons for iOS, is a Puzzle & Dragons-esque match-three game originally released as Tower of Saviors.... Continue reading at AllThingsD
[ AllThingsD | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing business
An informal survey of new and established bookstores finds that holiday sales should be up again this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong start
#informal survey
#holiday sales
Credit card security firm Jumio has looked into how we're all using our smartphones and tablets to shop.Jumio, a young firm backed by Facebook billionaire Eduardo Saverin, has just published research on how consumers are using their mobile devices to pay for things. Among the data are two key... Continue reading at Fast Company
[ Fast Company | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile devices
#key facts