How Data Drives Business for Chevy, Nissan

When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the Porsche 911 and other premium two-seaters.Chevy is working with big publishing companies such as Hearst and Cond Nast to compile lists of Porsche and other sports-car owners. Then Corvette urges them to take a test-drive at their local dealer or -- get a race-car experience by driving a Stingray at pro race tracks around the U.S. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-30 00:00:00 UTC ]
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[ AdWeek | 2013-03-28 00:00:00 UTC ]
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[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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[ The Bookseller | 2013-03-20 00:00:00 UTC ]
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The FT Has “Crossed Over” to Become a Digital Business — but Can Anyone Else Replicate that Feat?

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[ Editor & Publisher | 2013-03-19 00:00:00 UTC ]
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New ‘Abstract’ Holds Lots of Data

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[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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[ Media Week | 2013-03-07 00:00:00 UTC ]
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[ Engadget | 2013-02-25 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-02-05 00:00:00 UTC ]
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[ The Bookseller | 2013-02-01 00:00:00 UTC ]
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[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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[ AllThingsD | 2013-01-30 00:00:00 UTC ]
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[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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[ The Bookseller | 2012-12-21 00:00:00 UTC ]
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[ The Bookseller | 2012-12-18 00:00:00 UTC ]
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[ Folio Magazine | 2012-12-11 00:00:00 UTC ]
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[ AdWeek | 2012-12-05 00:00:00 UTC ]
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[ Editor & Publisher | 2012-11-16 00:00:00 UTC ]
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