How Data Drives Business for Chevy, Nissan

When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the Porsche 911 and other premium two-seaters.Chevy is working with big publishing companies such as Hearst and Cond Nast to compile lists of Porsche and other sports-car owners. Then Corvette urges them to take a test-drive at their local dealer or -- get a race-car experience by driving a Stingray at pro race tracks around the U.S. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-30 00:00:00 UTC ]
News tagged with: #print ads

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[ AdWeek | 2012-11-09 00:00:00 UTC ]
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New Zealand: A Vibrant Book Business at the Bottom of the World

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[ Publishing Perspectives | 2012-11-08 00:00:00 UTC ]
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SourceMedia Offering Enhanced Data Access to Subscribers

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[ Folio Magazine | 2012-11-07 00:00:00 UTC ]
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In Deal with Donnelley, Harper Exits Warehouse Business

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[ Publishers Weekly | 2012-11-05 00:00:00 UTC ]
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[ The Bookseller | 2012-11-02 00:00:00 UTC ]
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Building the New Business Model: Printing and Paper 2012

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[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
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Over 60 Barnes & Noble locations victims of PIN pad tampering, customer data at risk

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[ Engadget | 2012-10-24 00:00:00 UTC ]
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[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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[ PC World | 2012-10-10 00:00:00 UTC ]
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[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
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[ Fast Company | 2012-09-18 00:00:00 UTC ]
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[ Editor & Publisher | 2012-09-13 00:00:00 UTC ]
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[ The Bookseller | 2012-08-14 00:00:00 UTC ]
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[ The Christian Science Monitor | 2012-08-11 00:00:00 UTC ]
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[ The Christian Science Monitor | 2012-07-19 00:00:00 UTC ]
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