Hearst Uses Marie Claire @Work to Grab Younger Audiences

Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
News tagged with: #hearst magazines

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Pavilion acts fast to grab Instagrammer Swift

Stacie Swift’s book of “positivity, self-care and words to live by” has been won by Pavilion in a four-way auction.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 21:56:41 UTC ]
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Hearst Magazines to operate Autoweek under license agreement

New York City-based Hearst Magazines has entered into a multiyear license agreement with Crain Communications Inc. to operate Autoweek, a brand in the Detroit-based publishing company's portfolio. The deal is effective immediately, according to a Tuesday news release. Financial terms were not... Continue reading at Advertising Age

[ Advertising Age | 2019-10-15 21:53:10 UTC ]
More news stories like this | News stories tagged with: #perfect fit #special projects #road track #print publication #hearst


Hearst Pushes Further into Brand Licensing with an Esquire Capsule Collection

Hearst UK continues to delve further into brand licensing to diversify its revenue streams, which, on Esquire, have doubled annually, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-10 18:00:59 UTC ]
More news stories like this | News stories tagged with: #hearst pushes #brand licensing #revenue streams #hearst


Hearst pushes further into brand licensing with an Esquire capsule collection

Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-10 04:01:32 UTC ]
More news stories like this | News stories tagged with: #hearst pushes #brand licensing #print circulation #hearst


Hachette award nominations for Ethnicity Pay Gap report and flexible working

Hachette UK has been nominated for two HR awards, recognising its Ethnicity Pay Gap report and flexible working policies. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 14:50:34 UTC ]
More news stories like this | News stories tagged with: #flexible working #hachette uk #hachette


Why Audience Ownership Helps You Control Your Margins

The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating... Continue reading at Publishing Executive

[ Publishing Executive | 2019-10-08 14:32:35 UTC ]
More news stories like this | News stories tagged with: #media landscape #latest challenge #digital publishing


Kindle Kids Edition -- Amazon launches ebook reader for younger bookworms

Amazon has launched a child-friendly version of its Kindle ereader -- the Kindle Kids Edition. At $110, this special edition device is slightly more expensive than the cheapest Kindle, but it has one massive advantage that will appeal to parents, kids and others: it is free from ads. But there... Continue reading at Betanews

[ Betanews | 2019-10-07 15:55:49 UTC ]
More news stories like this | News stories tagged with: #amazon announces #cheapest kindle #young readers #including access #encourage reading #kindle #ebook reader


Premiere Week ratings tank as younger viewers turn their backs on a new TV season

If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 20:09:24 UTC ]
More news stories like this | News stories tagged with: #modern family #ad dollars #marketers continue #higher rates #nielsen


Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
More news stories like this | News stories tagged with: #facebook watch #jennifer howard #associate publisher


Vice Media to acquire Refinery29 in drive for female audiences

Vice Media Inc., the youth-oriented media company, agreed to acquire the online publisher Refinery29, seeking to reignite growth by reaching a young female audience. The deal marks the biggest move yet by Vice Chief Executive Officer Nancy Dubuc, who has been trying to revive the once... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 19:51:02 UTC ]
More news stories like this | News stories tagged with: #regulatory approval #financial adviser #falling short #bloomberg reported #$450 million #—bloomberg news #hearst #digital publishing #digital media #online publisher


British Book Awards and The Bookseller working class survey shortlisted for PPA Awards

The British Book Awards and The Bookseller’s working class survey have been shortlisted for prizes at this year’s Professional Publishers Association (PPA) Independent Publisher Awards. Continue reading at The Bookseller

[ The Bookseller | 2019-10-02 16:52:21 UTC ]
More news stories like this | News stories tagged with: #ppa awards #independent publisher #publishers association #british book #bookseller


Apple News+ Launches in the UK with The Times and Hearst on Board

Apple has rolled out its publisher subscription service, Apple News+, to the U.K. some six months after announcing it in the Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 19:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news+ #hearst


Apple News+ launches in the UK with The Times and Hearst on board

As with all publisher relationships with platforms, there are trade-offs to be made, depending on how far advanced publishers' subscription businesses are. The post Apple News+ launches in the UK with The Times and Hearst on board appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-09-30 18:05:44 UTC ]
More news stories like this | News stories tagged with: #hearst


Hearst Launches Two Book Imprints, Partners with PRH on Distribution

Hearst's new imprints draw on its magazines to build lifestyle and children's books, the worldwide distribution contract going to PRH Publisher Services. The post Hearst Launches Two Book Imprints, Partners with PRH on Distribution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-27 02:23:26 UTC ]
More news stories like this | News stories tagged with: #book imprints #hearst


Esports makes a deal with Nielsen to measure its audience

The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-26 18:44:54 UTC ]
More news stories like this | News stories tagged with: #competitive gaming #grown immensely #super bowl #—bloomberg news #nielsen


Hearst Creates Two Book Imprints

Hearst Magazines has announced the launch of two new illustrated lifestyle book imprints, Hearst Home and Hearst Kids, which are designed to take advantage of the media company’s portfolio of brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book imprints #hearst magazines #media company #hearst


Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | News stories tagged with: #climate activism #social impact #public policy #nielsen


Nearly half of all book reviews in Australia in 2018 were of works by female authors

Stella Count researchers say gender parity reached by most publicationsResearchers have praised most Australian publications for reaching gender parity in their book review sections last year.Of published book reviews in Australia in 2018 49% were for books written by women, according to... Continue reading at The Guardian

[ The Guardian | 2019-09-18 18:00:08 UTC ]
More news stories like this | News stories tagged with: #book reviews #female authors #research published #books written #published book #book review


New York academic to open London's 'first co-working space for writers'

American academic Sharon Fulton will launch Clean Prose, "London’s first co-working space designed specifically for writers", next month.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-17 18:04:26 UTC ]
More news stories like this | News stories tagged with: #co-working space


Bud Light Seltzer is in the works amid hard seltzer sales craze

Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension... Continue reading at Advertising Age

[ Advertising Age | 2019-09-13 13:12:06 UTC ]
More news stories like this | News stories tagged with: #product launches #bud light #fourth quarter #wieden kennedy #super bowl #nielsen