Hearst Uses Marie Claire @Work to Grab Younger Audiences

Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
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How Hearst is building an ‘experiences’ business

Aimed at growing consumer revenue, Hearst's new experiential division will work to build deeper relationships with readers by creating events that enthusiasts will be tempted to pay for. The post How Hearst is building an ‘experiences’ business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-21 05:00:50 UTC ]
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For many writers, Zora Neale Hurston’s work has been a guiding light. Now there’s even more to read.

Sixty years after the legendary African American author’s death in relative obscurity, a new collection of short fiction has arrived. Continue reading at The Washington Post

[ The Washington Post | 2020-01-16 13:00:00 UTC ]
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DK's Mary-Clare Jerram to retire

DK publishing director Mary-Clare Jerram is retiring at the end of April after three decades with the company. Continue reading at The Bookseller

[ The Bookseller | 2020-01-13 19:37:03 UTC ]
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WI15: Children’s Galleys to Grab

A guide to children’s and YA galleys by authors who won’t be appearing at Winter Institute. All the titles can be found in the Galley Room. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ya galleys #winter institute #galley room

WI15: Adult Galleys to Grab

A guide to adult galleys by authors who won’t be appearing at Winter Institute. All the titles can be found in the Galley Room. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #adult galleys #winter institute #galley room

AT&T Pulls Plug on Audience Network, Which Will Become HBO Max Preview Channel

Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will "transition" it this spring to a preview channel for HBO... Continue reading at AdWeek

[ AdWeek | 2020-01-09 00:45:55 UTC ]
More news stories like this | News stories tagged with: #audience network #shaky ground #hbo max #streaming service #time warner

Hearst Hires Former Snapchat, Warner Exec for Top Sales Role | People on the Move

[caption id="attachment_175627" align="alignright" width="150"] Kristen O'Hara[/caption] Hearst Magazines has named Kristen O’Hara senior vice president and chief business officer, a new position created as part of a succession plan for longtime president, marketing and publishing director,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-19 19:09:52 UTC ]
More news stories like this | News stories tagged with: #mother jones #american life #staff writer #hearst

Hearst Names Former WarnerMedia and Snap Exec Kristen O’Hara as SVP and Chief Business Officer

Hearst Magazines announced today that former WarnerMedia and Snap executive Kristen O'Hara will be assuming the role of svp and chief business officer, effective Jan. 6. In the newly created position, O'Hara will oversee U.S. advertising sales and marketing for Hearst brands, as well as... Continue reading at AdWeek

[ AdWeek | 2019-12-17 17:58:13 UTC ]
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Doing the Work of Antiracism: Spotlight on Layla F. Saad

The author’s new book challenges readers to confront white supremacy. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-16 05:00:00 UTC ]
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David Carey Returns to Hearst in New Full-Time Role | People on the Move

[caption id="attachment_175473" align="alignright" width="150"] David Carey[/caption] David Carey, the former president of Hearst Magazines from 2010 to 2018, is returning to the company as SVP of public affairs and communications, effective January 2, Hearst announced Wednesday. Carey returns... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-12 19:55:16 UTC ]
More news stories like this | News stories tagged with: #creative director #executive producer #senior producer #project lead #senior editors #hearst

How Do You Sell Content to an Audience That Controls the Narrative?

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
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Weekly E-Ranking: Blue Moon grabs third number one

Lee Child’s Blue Moon has boomeranged back into the Weekly E-Book Ranking top spot, a week after Philip Pullman’s collected His Dark Materials sensationally knocked the 24th Jack Reacher title from the number one. Continue reading at The Bookseller

[ The Bookseller | 2019-12-06 08:47:34 UTC ]
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How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value

In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #sheel shah #strategic partnerships #consumer products #hearst

Palmer scoops Ruth Rendell Award for 'outstanding' literacy work

Children’s author Tom Palmer has won the Ruth Rendell Award for his "outstanding" contribution to raising literacy levels in the UK. Continue reading at The Bookseller

[ The Bookseller | 2019-12-05 11:52:33 UTC ]
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Inspired Selection named best company to work for at IRP Awards

Inspired Search & Selection has been named the best small company to work for at the Institute of Recruitment Professionals annual awards. Continue reading at The Bookseller

[ The Bookseller | 2019-11-29 08:19:49 UTC ]
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Virago aims for 'major reappraisal' of Ann Petry's work with 2020 reissues

Virago Modern Classics is publishing two novels by Ann Petry next year, The Street and The Narrows, in a bid to spark "a major reappraisal" of the author's work. Continue reading at The Bookseller

[ The Bookseller | 2019-11-22 08:24:55 UTC ]
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50 notable works of nonfiction in 2019

Memoirs and histories share space with true crime and a surprise bestseller: The Mueller Report. Continue reading at The Washington Post

[ The Washington Post | 2019-11-21 14:10:00 UTC ]
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What Hearst is Testing and Learning Through the GNI Subscriptions Lab

Through the Google News Initiative Subscriptions Lab, ten local media organizations have been testing, learning and sharing findings related to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-20 22:09:59 UTC ]
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Employees Say Hearst is Running a Classic Union-Busting Campaign

Last Monday, staff at two dozen subsidiaries of the Hearst Magazines media conglomerate announced their intention to unionize with the Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-20 18:30:06 UTC ]
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