Hearst Uses Marie Claire @Work to Grab Younger Audiences

Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
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Endeavour scoops Clarke's guide to work happiness

Octopus imprint Endeavour has scooped an “inspiring” guide on how to be happy at work by happiness consultant and School of Life lecturer Samantha Clarke. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 17:52:44 UTC ]
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Callow to voice Headline audio orginal of Wilde works

Simon Callow will voice a Headline audio original of Oscar Wilde's poem The Ballad of Reading Gaol and De Profundis ahead of the 125th anniversary of Wilde's sentencing for "gross indecency" next year. Continue reading at The Bookseller

[ The Bookseller | 2019-09-11 23:14:14 UTC ]
More news stories like this | News stories tagged with: #oscar wilde #125th anniversary


Hearst Autos Flaunts Its New Look at New York Fashion Week

Hearst Autos used an old school marketing method this week to tout its new look, with an eye-catching newsstand pop-up plopped in the middle of New York Fashion Week. Execs began rolling out Hearst Autos' new look, which is intended to "simplify" the brand, in June, said chief marketing officer... Continue reading at AdWeek

[ AdWeek | 2019-09-11 15:07:03 UTC ]
More news stories like this | News stories tagged with: #hearst autos #hearst


Overwatch League confident in using different audience metrics

Overwatch League is working with Nielsen to make its viewership metrics compatible with traditional sports, helping sponsors and investors to feel more confident in the data from the property. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-09-09 22:15:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Retailers must work together to save UK high street, Bird tells BA conference

Booksellers must pull together with other retailers in their community to increase footfall and save the British high street, the Booksellers Association conference heard on Sunday. Continue reading at The Bookseller

[ The Bookseller | 2019-09-08 23:26:25 UTC ]
More news stories like this | News stories tagged with: #booksellers association


Can an uncompromising activist keep her integrity while working in the White House?

Samantha Power’s new memoir, “The Education of an Idealist,” describes a bracing moral test. Continue reading at The Washington Post

[ The Washington Post | 2019-09-05 22:27:05 UTC ]
More news stories like this | News stories tagged with: #white house #samantha power


6 Books Written by Women Working in Tech

We need more women in tech, so when women in the field write about it, it's important to pay attention. Get insight from these books by women in tech. Continue reading at Book Riot

[ Book Riot | 2019-09-04 10:34:21 UTC ]
More news stories like this | News stories tagged with: #women working #pay attention #books written


Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #president trump #hate speech #pride month #marketing campaigns #brand safety #digital publishers


Webtoon Builds An Audience for Webcomics

The digital publishing and self-publishing platform, which was founded in Korea, has expanded in the U.S., and is preparing to launch a series of nine online graphic adaptations of young adult prose novels published by a variety of big houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #self-publishing platform #big houses #digital publishing


Tucker wins inaugural Lost the Plot Work in Progress Prize

Louise Tucker has won the inaugural Lost the Plot Work in Progress Prize for her "tender, moving, beautifully drawn" novel The Last Field. Continue reading at The Bookseller

[ The Bookseller | 2019-08-29 11:47:52 UTC ]
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Audible Will Exclude Publishers’ Works from Captions Program—For Now

In a filing this week, Audible has agreed to exclude titles from a group of major publishers from its Captions program until a recently filed copyright lawsuit is resolved. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #captions program


Cutting Print: Making It Work When Publishing Days Must Go

When a large U.S. newspaper cuts print publication days or curtails home delivery, headlines may scream media apocalypse. But for Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-27 15:09:04 UTC ]
More news stories like this | News stories tagged with: #print publication


A blind heroine rules this audio comic book written for a blind audience

Blind magician Chad Allen has entertained audiences for 20 years at Hollywood's Magic Castle. His latest trick: an audio comic book whose heroine does battle in Trump's America. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-08-26 14:00:59 UTC ]
More news stories like this | News stories tagged with: #comic book


News Corp is apparently working on a news app called 'Knewz'

News Corp wants to give people an alternative to Google News and Apple News. The media company that owns Dow Jones Newswires and HarperCollins is working on its own news aggregation service, reported The Wall Street Journal. The service will be calle... Continue reading at Engadget

[ Engadget | 2019-08-22 21:14:00 UTC ]
More news stories like this | News stories tagged with: #give people #google news #apple news #media company #harpercollins


FUSE Media Speaker Spotlight: Sheel Shah, Hearst Magazines

Sheel Shah, VP of Strategic Partnerships & Consumer Products at Hearst Magazines, will kick off the 2019 FUSE Media Summit with an opening keynote. We connected with Shah for a quick Q&A to hear more about his role at Hearst and how he sees technology impacting the media landscape. Continue reading at Publishing Executive

[ Publishing Executive | 2019-08-21 19:07:07 UTC ]
More news stories like this | News stories tagged with: #sheel shah #hearst magazines #opening keynote #media landscape #hearst


Hearst Promotes Three Execs, Begins Search for Chief Business Officer | People on the Move

Hearst Magazines announced new roles for three executives within its corporate sales and marketing structure, the first stages of a succession plan following last month's departure of Michael Clinton, who retired and transitioned to an advisory role after spending the last nine years as Hearst... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-15 20:06:35 UTC ]
More news stories like this | News stories tagged with: #current role #drucker mann #global cmo #access intelligence #bonnier #hearst


A thrifty marketer’s guide to some of TV’s most overlooked audiences

Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age

[ Advertising Age | 2019-08-15 16:37:58 UTC ]
More news stories like this | News stories tagged with: #marketing budget #bragging rights #movie studios #ll stumble #nielsen


1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with: #revenue appeared #magazine company #hearst


Recalling and Reimagining Vietnam: A Conversation with Genaro Kỳ Lý Smith, by Mary E. Adams

Interviews Mary E. Adams Genaro Kỳ Lý Smith was born in Nha Trang, Vietnam, and raised in California. His first book, The Land Baron’s Sun: The Story of Lý Loc and His Seven Wives, won the 2015 Indie Book Award for best poetry collection. His other works... Continue reading at World Literature Today

[ World Literature Today | 2019-08-12 20:31:01 UTC ]
More news stories like this | News stories tagged with: #language barrier #tone deaf #larry heinemann #dog soldiers #book award