Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

Other Publishing stories related to: 'Hearst turns to first-party data to look for new brand licensing categories'


The story of EE has been turned into a book

Nothing says summer like lying on a beach and getting stuck into a good book. But what to read? A 19th century classic, or perhaps Murakami's latest surrealist tale? What about the fascinating story of how mobile provider EE came to be? Well, look no... Continue reading at Engadget

[ Engadget | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good book #fascinating story


Apple iBooks Category Bestsellers, May 22, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended May 22, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #week ended


Licensing Hotline: May 2016

Simon & Schuster Children's Publishing has become the North American master publishing licensee for 'PJ Masks,' an animated TV series for preschoolers that airs on Disney Junior and is licensed by Entertainment One. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline #pj masks


GBBO book of children's party cakes from Hodder

Hodder and Stoughton is publishing The Great British Bake Off: Children's Party Cakes & Bakes at the end of June.  Continue reading at The Bookseller

[ The Bookseller | 2016-05-26 00:00:00 UTC ]
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The Spring’s Data: A Few UK and US Charts From Nielsen Book Research

Who's buying the books, who's coloring them, and how are they finding them? Here are a few glimpses from Nielsen's 2015 research. The post The Spring’s Data: A Few UK and US Charts From Nielsen Book Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-26 00:00:00 UTC ]
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Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers

Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek

[ AdWeek | 2016-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #immersive experience #video player #video showing #wider audience


Romancing the Data: Nielsen’s First Romance Book Summit at RWA

'There is no area in publishing today more transformed by digital than romance,' Nielsen's conference organizers say. And they're creating an unprecedented event for both authors and publishers in July. The post Romancing the Data: Nielsen’s First Romance Book Summit at RWA appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing today


How to turn down a prestigious literary prize – a winner’s guide to etiquette

Following Joseph Andras’s surprise decision to turn down the Goncourt first novel prize, it’s time to weigh up the pros and cons of rejecting a literary awardTwo days after Joseph Andras’s De Nos Frères Blessés (which had not been on the shortlist of four) was astonishingly announced as the... Continue reading at The Guardian

[ The Guardian | 2016-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #surprise decision


Apple iBooks Category Bestsellers, May 15, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended May 15, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #week ended


Can Libro.fm Turn Digital Audiobooks into a Revenue Stream for Indies?

The Seattle start-up, which just launched its platform, wants to be the go-to digital audiobook site for indies. Even with the support of the Big Five, it's still not clear how much of a difference it will make for its 85 partner bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue stream


Publishers and brands, get ready for the Snapchat algorithm

Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday

[ Digiday | 2016-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sources familiar


Apple iBooks Category Bestsellers, May 8, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended May 8, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #week ended


BEA 2016: Fauzia Burke: Marketer Turns Author

It’s been more than 21 years since Fauzia Burke opened her own online book marketing consulting business, FSB Associates, after working at both Henry Holt and Wiley in-house. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fauzia burke #henry holt


Trinity Mirror turns to Dennis’ niche publishers to beef up tech coverage

In the face of common pressures, traditionally competitive publishers have realized they can command more weight against the dominance of Facebook and Google by collaborating. The latest example is national newspaper Trinity Mirror and specialist magazine group Dennis. Trinity Mirror will cherry... Continue reading at Digiday

[ Digiday | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishers #trinity mirror #change hands #commercial teams


The latest bid to keep print relevant: Hearst offers print-to-digital targeting

Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday

[ Digiday | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legacy publishers #latest bid #print magazines #publisher hopes


BEA 2016: Publishers’ Graphics Turns 20

Back in 1996, the idea of print-on-demand book publishing was new, a process made possible by improved digital printing technologies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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BEA 2016: Kobo's User Data Reveals Its 'Sexiest' E-book Consumers

Rakuten Kobo CEO Michael Tamblyn notes that readers over the age of 50 drive ebook sales, though they still love their print titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print titles


Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts

Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post time #newfronts appeared #good day #legacy publisher


Video Programming, Channing Tatum Star at Hearst’s First-Ever NewFronts

The legacy publisher is all-in on reaching millennials through video and social media. The post Video Programming, Channing Tatum Star at Hearst’s First-Ever NewFronts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newfronts appeared #legacy publisher


FBF takes majority stake in IPR License

The Frankfurt Book Fair (FBF) has taken a majority shareholding in global rights and licensing trading platform, IPR License Ltd. Continue reading at The Bookseller

[ The Bookseller | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipr license #majority shareholding #global rights