Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
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Valley of the Dolls' Turns 50

Grove has already gone back to press on the anniversary edition of Jacqueline Susann's bestselling novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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Yellow Kite summer party toasts to soaring success

Hodder health and wellbeing imprint Yellow Kite yesterday celebrated two and a half years since launching in 2014. Continue reading at The Bookseller

[ The Bookseller | 2016-06-30 00:00:00 UTC ]
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Insights into the German Rights and Licensing Market

The German book market, a powerhouse of translation, is selling an increasing number of rights abroad—with a lot of growth coming from China—but is more cautious about buying rights. The post Insights into the German Rights and Licensing Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #increasing number #german rights #post insights


Digiday Live: How Hearst and Bloomberg are attacking programmatic

Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. Now you can listen to highlights from that conference... Continue reading at Digiday

[ Digiday | 2016-06-30 00:00:00 UTC ]
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Creatives praised at PRH Children’s Summer Party

Francesca Dow praised her authors and illustrators for keeping the “magic of storytelling” alive at the annual Penguin Random House Children’s Summer Party. Continue reading at The Bookseller

[ The Bookseller | 2016-06-29 00:00:00 UTC ]
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Atkinson and Duffy turn out for tenth Wimbledon BookFest

The line up for the tenth annual Wimbledon BookFest has been announced, boasting headliners poet laureate Carol Ann Duffy, former deputy prime minister Nick Clegg, cookery writer Ella Mills and multi-award winning novelist Kate Atkinson in her only UK event this year. Continue reading at The Bookseller

[ The Bookseller | 2016-06-25 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, June 19, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended June 19, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks


Girl Power Is Big At Licensing Expo

Female superheroes and other properties intended to inspire confidence in girls were a big presence at Licensing Expo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #inspire confidence #properties intended #female superheroes #licensing expo #girl power #big presence


Girl Power Is Big At Licensing Expo 2016

Female superheroes and other properties intended to inspire confidence in girls were a big presence at Licensing Expo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #licensing expo #inspire confidence #properties intended #female superheroes #girl power #big presence


PRH sells travel brand Fodor's

Penguin Random House is set to sell Fodor’s Travel to Internet Brands, an online media and technology company. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #technology company #online media #internet brands #sell fodor


Leipzig’s Voland & Quist Wins IPR License Table at Frankfurt

The new Publishers Rights Corner at Frankfurt Book Fair has sold out its original inventory of 20 tables, but a couple of extras have been added for October 18's pre-Fair rights meetings. The post Leipzig’s Voland & Quist Wins IPR License Table at Frankfurt appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-22 00:00:00 UTC ]
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Alice-Miranda books will be turned into TV series

Roald Dahl's Matilda may have her own stage show but Australian author Jacqueline Harvey's Alice-Miranda character has snaffled her first animated international television series. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2016-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stage show #roald dahl #tv series


Books Shine at Licensing Expo

Books are playing a starring role at this year’s Licensing International Expo in Las Vegas, which began yesterday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #las vegas #starring role #licensing expo


Random House Becomes First Licensee for GoldieBlox Brand

Starting in early 2017, Random House Children's Books will publish a series of eight original chapter books for girls 6–8 tied to the GoldieBlox toy brand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house


How Hearst's New Trend-Predicting Platform Will Benefit Advertisers

For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek

[ AdWeek | 2016-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad dollars #large portion #media companies #full potential #individual parts


Penguin Random House to Sell Fodor's to Internet Brands

Penguin Random House has reached an agreement to sell its travel division, Fodor’s, to Internet Brands, a Los Angeles-based online media and technology company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #technology company #travel division #internet brands #sell fodor


Why Hearst Boss Thinks Cannes Is the Perfect Place to Do Business

  brightcove.createExperiences(); CANNES, France—Hearst Magazines president, marketing and publishing director Michael Clinton says there is no place like Cannes Lions for running into old media friends, advertising clients—and potential clients. When asked if deals actually... Continue reading at AdWeek

[ AdWeek | 2016-06-21 00:00:00 UTC ]
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Why Big Brands Are Suddenly Getting Cozy With Reddit

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading at AdWeek

[ AdWeek | 2016-06-21 00:00:00 UTC ]
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Condé Nast Launches New Audience Data Platform, Condé Nast Spire

Spire will combine the publisher's first-party data with 1010data's consumer purchase data to optimize real-time campaigns. The post Condé Nast Launches New Audience Data Platform, Condé Nast Spire appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-20 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, June 12, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended June 12, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks