Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-02-10 05:01:00 UTC ]
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Jessie Burton is to pen her first children’s book following success with adults titles The Miniaturist and The Muse. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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Among the trends at this year's Licensing International Expo were properties aimed at a pre-school audience, books tied to reality shows, and augmented reality. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek
[ AdWeek | 2016-07-21 00:00:00 UTC ]
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Spate of openings of ‘destination’ stores as owners offer drinks, performances and crafts to tempt customers away from Amazon It’s children’s story hour at the Book Nook in Hove and the owner, Vanessa Lewis, is doing a reading of Julia Donaldson’s rhyming picture book The Detective Dog. Related:... Continue reading at The Guardian
[ The Guardian | 2016-07-17 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended July 10, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
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Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek
[ AdWeek | 2016-07-15 00:00:00 UTC ]
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For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek
[ AdWeek | 2016-07-14 00:00:00 UTC ]
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Rich Battista's rise at Time Inc. continues. Fifteen months after joining the company, CEO Joe Ripp has named him evp of Time Inc. and president of brands, overseeing all of the company's storied titles. Battista joined Time in April 2015 as president of People and Entertainment... Continue reading at AdWeek
[ AdWeek | 2016-07-13 00:00:00 UTC ]
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With analysis of a "slow erosion" of sales and much more, Nielsen's Romance Book Summit is a mix of research analysis and thematic exploration at the Romance Writers of America's gathering. The post For the Love of Industry Data: Nielsen’s Co-Location With Romance Writers of America appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-13 00:00:00 UTC ]
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Car Throttle, the auto community, gets 80 percent of its revenue from branded content. In all of these programs, brands are asking for live video. The live videos often focus on car reviews and events. On Snapchat, the publisher has been posting daily stories for two years, which often get up to... Continue reading at Digiday
[ Digiday | 2016-07-13 00:00:00 UTC ]
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#branded content
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“It really allows us to create a lot more video,” said Sean Holzman, of Bonnier, which has announced a partnership with Wibbitz. Continue reading at The New York Times
[ The New York Times | 2016-07-11 00:00:00 UTC ]
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Faber c.e.o. Stephen Page paid tribute to the "energy, brilliance and power" of former Faber m.d. Matthew Evans at the publisher's annual summer party. Continue reading at The Bookseller
[ The Bookseller | 2016-07-09 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended July 3, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-09 00:00:00 UTC ]
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Two leading trade bodies in the book industry are turning towards lobbying the UK competition authorities over Amazon as opposed to the European Commission following Brexit. Continue reading at The Bookseller
[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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Victoria Barnsley was the surprise guest at the HarperCollins summer party, held at the V&A last night, with Charlie Redmayne, HarperCollins UK c.e.o. paying tribute to his predecessor as a "great friend to many staff, agents and authors" and someone who led the business "brilliantly" for 13... Continue reading at The Bookseller
[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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A comic-artist-by-day come super-villain-wrestler-by-night has been helping inspire the youth of Auckland. Continue reading at Stuff
[ Stuff | 2016-07-07 00:00:00 UTC ]
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The Lad Bible has been experimenting with Facebook Live for the past two months across its portfolio and is ramping up output to four a week, plus putting in place a dedicated Facebook Live team. The videos are getting views in the millions, outreaching many publishers that weren’t born on... Continue reading at Digiday
[ Digiday | 2016-07-07 00:00:00 UTC ]
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#post people
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Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a... Continue reading at AdWeek
[ AdWeek | 2016-07-05 00:00:00 UTC ]
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Fifteen months after the Munich-based Verlagsgruppe Random House announced ambitious plans for a Penguin imprint, the iconic British publishing brand is ready to speak German. Continue reading at The Bookseller
[ The Bookseller | 2016-07-05 00:00:00 UTC ]
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Grove has already gone back to press on the anniversary edition of Jacqueline Susann's bestselling novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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