Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

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Skinned zebra found dead on beach near Hearst Castle

A zebra that once belonged to a collection of wild animals at Hearst Ranch was found dead and skinned on a San Simeon beach Saturday after heavy rains carried it down a creek and into the sea, authorities say. The carcass, which had much of its hide removed, was discovered just before 12:30 p.m.,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-01-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #wild animals #hearst castle


Cosmopolitan's New Editor Is Bringing Her Health and Digital Know-How to Hearst

Specs Who Michele Promaulayko  Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health Twitter @michprom Age 46 Adweek: Right around the time that you were named editor of Cosmopolitan, E! began filming a docuseries about... Continue reading at AdWeek

[ AdWeek | 2017-01-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #young women #increased acceptance #joanna coles #millennial women


DBW 2017 Opening Themes: The Trade, Its Resilience, and Its Data

The 2017 Digital Book World conference opened with calls for more data-driven decision-making, despite the inherently subjective nature of book publishing. The post DBW 2017 Opening Themes: The Trade, Its Resilience, and Its Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book publishing #data appeared


How a Female-Focused Branded Content Studio Connects With Its Audience

Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an... Continue reading at AdWeek

[ AdWeek | 2017-01-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #adweek magazine #ve carved #grown rapidly #recently sponsored


Authors turn out to celebrate W H Smith's Richard and Judy Book Club

Authors including Jilly Cooper, David Nicholls, Robert Harris and Rosamund Lupton turned out at a party to celebrate the success of the Richard and Judy Book Club with W H Smith. Continue reading at The Bookseller

[ The Bookseller | 2017-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #robert harris #david nicholls #authors turn


What Canada’s Shelfie Data Suggests About Ebook Subscriptions

Penguin Random House 'holds an effective veto on the success of ebook subscription services," says Shelfie's Peter Hudson. The post What Canada’s Shelfie Data Suggests About Ebook Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook subscriptions


Apple iBooks Category Bestsellers, January 8, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended January 8, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks


Firebrand Acquires Enthrill Brand, Distribution Technologies

The acquisition of Enthrill technologies and its brands, brings an end to Enthrill's retail operations, but its technologies will continue to be used by Firebrand Technologies to distribute ebooks in the institutional and bulk sale market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #distribute ebooks #firebrand technologies


Publishers Encounter Political Storms in Turn to Right

Milo Yiannopoulos, an editor at the conservative news site Breitbart News, received a six-figure publishing contract from Threshold Editions, a conservative imprint at Simon & Schuster. The move prompted criticism from some of Simon & Schuster’s authors and calls for a boycott. Continue reading at The New York Times

[ The New York Times | 2017-01-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #simon schuster #conservative imprint #threshold editions #milo yiannopoulos


Survival Guide 2017: Get Raw Data, Not a Raw Deal

Ad Age's Survival Guide maps the changes and challenges in the year ahead, from new ad-tech wars to shifting policies in Washington, D.C.As digital marketers confronted rampant problems with online metrics last year, they were especially jolted by Facebook, which revealed in a series of... Continue reading at Advertising Age

[ Advertising Age | 2017-01-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #directly affect


Hour-Long Torture on Facebook Live Could Chill Brands' Appetite for New Platform

The appearance of what appeared to be an hour-long torture video on Facebook Live could undermine efforts to get more brands and publishers to try out the feature.On Wednesday, Chicago police confirmed that they were investigating a disturbing assault that was livestreamed on Facebook's video... Continue reading at Advertising Age

[ Advertising Age | 2017-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #make money #warning sign


Costa Book Awards’ Category Winners Contend for Book of the Year

Ireland's Sebastian Barry, already a two-time Costa winner, may be on track again for the program's Book of the Year at the end of the month. The post Costa Book Awards’ Category Winners Contend for Book of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sebastian barry #year appeared


Apple iBooks Category Bestsellers, January 1, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended January 1, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks


Ascential to sell Drapers and Nursing Times as it ditches 'heritage' brands

Publisher once known as Emap will have just one print asset, Retail Week, after it offloads 13 titles to focus on big brandsAscential, the events and publishing business once known as Emap, is to sell more than a dozen “heritage” titles including the fashion bible Drapers, Architects’ Journal... Continue reading at The Guardian

[ The Guardian | 2017-01-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing business #retail week #nursing times


Rose promoted to Mills & Boon brand director

Jo Rose, marketing manager at HarperCollins, has been promoted to the newly-created role of Mills & Boon brand director in anticipation of the brand's future growth. Continue reading at The Bookseller

[ The Bookseller | 2017-01-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #future growth #newly-created role #marketing manager


Apple iBooks Category Bestsellers, December 25, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended December 25, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks


Book and Reading Data Points from Amazon.com

The bestselling books over the holidays at the e-tailer were 'Diary of a Wimpy Kid: Double Down,' 'Harry Potter and the Cursed Child,' and a children's backlist book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cursed child #harry potter #wimpy kid #bestselling books


Honest Few turns your social media posts into money for books

With ebook libraries, Amazon Prime Reading and the plethora of online services available putting free publications in your various devices, it's a wonder that people still pay any money for books anymore. But a new website called Honest Few is found... Continue reading at Engadget

[ Engadget | 2016-12-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online services #books anymore


How brands and publishers used Facebook Messenger this holiday season

Facebook is bullish on the bot, and its partnering with early-adopting brands and publishers to begin to edge commerce inside of Messenger's four walls. For the holiday season, brands like Burberry and Estée Lauder used Facebook Messenger to extend holiday campaigns into interactive experiences... Continue reading at Digiday

[ Digiday | 2016-12-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #holiday season #facebook messenger


Why TBS is using Instant Articles to promote its brand

On Facebook, Instant Articles has largely been the domain of traditional publishers using them to distribute their journalism. Last week, in the latest example of the blurring of lines between brand and publisher, TBS began using them to promote one of its shows. To drum up excitement for the... Continue reading at Digiday

[ Digiday | 2016-12-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #main characters #traditional publishers #brand appeared