Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

Other news stories related to: "Hearst turns to first-party data to look for new brand licensing categories"


ALA 2017 Spotlight: The Carnegie Medals Turn Six

Now in their sixth year, the Carnegie Medals have become a coveted literary honor, and the award ceremonies at ALA have created some memorable moments, including powerful speeches by winners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #award ceremonies #carnegie medals #sixth year


Apple iBooks Category Bestsellers, June 11, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended June 4, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks


Facebook Lets Brands Blacklist Publishers

Facebook is giving advertisers more control over where their ads run, allowing them to opt out of appearing near content from specific publishers, according to new policies announced on Wednesday."We will show you all the publishers or pages on which your ad could theoretically run," said Michel... Continue reading at Advertising Age

[ Advertising Age | 2017-06-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #giving advertisers #ads run


IPR License launches online 'Buy Rights' button

Rights and licensing trading platform IPR License has launched a new service which allows sellers to place “Buy Rights” buttons next to books featured online. Continue reading at The Bookseller

[ The Bookseller | 2017-06-13 00:00:00 UTC ]
More news stories like this |


Chronicle Books Turns 50

The publisher opened in San Francisco in 1967 with a two-room office and a handful of employees. Now one of the largest publishers in the West, it boasts more than 250 million units sold worldwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #largest publishers


Licensing Expo Shows Deep Bond Between Books and Tie-Ins

The 2017 Licensing International Expo, held last month, highlighted the symbiotic relationship between books and licensed products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #licensed products #symbiotic relationship


Hearst Acquires Connecticut Magazine

The brand comes as part of a newspaper-consolidation deal in Connecticut. The post Hearst Acquires Connecticut Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-06-09 00:00:00 UTC ]
More news stories like this |


Solid Gains in the Juvenile Categories Help Drive Units Up

Partly due to a strong performance in the juvenile nonfiction category, unit sales of print books at outlets that report to NPD BookScan were 4% higher in the week ended June 4, 2017, than in the comparable week in 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #4% higher #print books #strong performance #partly due #juvenile categories #solid gains


Apple iBooks Category Bestsellers, June 4, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended June 4, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks


How Hearst UK is centralizing video production

In the U.K., Cosmopolitan and Good Housekeeping have produced the most video, but the publisher is forming a centralized video team in the coming months. The post How Hearst UK is centralizing video production appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #coming months #good housekeeping #hearst uk


Apple iBooks Category Bestsellers, May 28, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended May 28, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #week ended #bestselling ibooks


BookExpo Opens With Data for the Industry and a Focus on Consumers

As BookExpo's conference programming looks at the new centricity of consumer data, ReedPOP hits 'reset' on mission priorities and approach. The post BookExpo Opens With Data for the Industry and a Focus on Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookexpo opens #consumer data


Gatekeeper turned TV poacher

Faber publisher Hannah Griffiths reveals why she moved to entertainment giant All3Media. Continue reading at The Bookseller

[ The Bookseller | 2017-05-27 00:00:00 UTC ]
More news stories like this |


In a Data-Centric Age, Many Publishers Come Up Short [PDF]

Special report: Shortsightedness and organizational inefficiency could herald a major missed opportunity. The post In a Data-Centric Age, Many Publishers Come Up Short [PDF] appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-05-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #special report


Apple iBooks Category Bestsellers, May 21, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended May 21, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #week ended #bestselling ibooks


Turning the (Kogan) Page

Not many independent publishers make it to 50 - but Kogan Page has done so on its own, and is still going strong. Continue reading at The Bookseller

[ The Bookseller | 2017-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kogan page


Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #intended audience #hearst television #ae networks #automated system


How food brand Tasty is a template for BuzzFeed’s vertical expansion

BuzzFeed said Tasty is on the verge of becoming Facebook's biggest page, and it's become a template for growing the publisher's social video footprint. The post How food brand Tasty is a template for BuzzFeed’s vertical expansion appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-22 00:00:00 UTC ]
More news stories like this |


Oliver Jeffers turns to non-fiction

Award-winning author and illustrator Oliver Jeffers is publishing a new book with HarperCollins at the end of this year and has signed a new two-book deal with the publisher for future publishing. Continue reading at The Bookseller

[ The Bookseller | 2017-05-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #award-winning author #future publishing