Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

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Apple iBooks Category Bestsellers, July 16, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended July 16, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-21 00:00:00 UTC ]
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How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms

This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to... Continue reading at AdWeek

[ AdWeek | 2017-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #viral video #facebook video #millennial moms


Forbes CTO Jumps to Hearst Magazines | People on the Move

Shape and The Fader overhaul creative teams, New York Media hires a video director, Modern Luxury makes several appointments, and more... The post Forbes CTO Jumps to Hearst Magazines | People on the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #move appeared


‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher

Grindr hopes its new publishing arm can win over big brands that would otherwise steer clear of hookup apps. The post ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-08-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #big brands #publishing arm #publisher appeared


Big brand probes dominate FT business book longlist

The 17-strong longlist for the 2017 Financial Times and McKinsey Business Book of the Year has been announced, with perspectives on modern phenomena such as driverless cars, Uber and the history of the iPhone, and studies on Facebook, Google, and Amazon making the cut. Continue reading at The Bookseller

[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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Halo Top Ice Cream and FX Are the First Brands to Back Gay Dating App Grindr’s New Digital Magazine

After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek

[ AdWeek | 2017-08-15 00:00:00 UTC ]
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Multimedia Giant China South Publishing Invests in IPR License

To 'explore new uncharted waters,' China South Publishing takes a stake in Frankfurt Book Fair's global rights and license trading platform, IPR License. The post Multimedia Giant China South Publishing Invests in IPR License appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #global rights #uncharted waters #ipr license


Apple iBooks Category Bestsellers, August 6, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended August 6, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands

Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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In an Economic Crunch, South African Readers Turn to Used Book Stores

From the VOA: Amid tough economic times in South Africa, consumers are supporting a growing number of used book stores, avoiding new-book prices. The post In an Economic Crunch, South African Readers Turn to Used Book Stores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #growing number #south africa #book stores


B&N Education Buys Student Brands for $58.5 Million

Barnes & Noble Education has acquired Student Brands, a direct-to-student subscription-based writing skills service, for $58.5 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, July 30, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended July 30, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks


Failure to Build Brands Is Hurting the Economy, GroupM's Irwin Gotlieb Says

A "massive deficit" of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.When the history books get written on the last 15 years, Irwin told me in a video interview for his induction into the Advertising Hall of Fame, "I think they will say that... Continue reading at Advertising Age

[ Advertising Age | 2017-07-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #long term #short term #quarterly report #martin sorrell


Juvenile Categories Had Double-Digit Gains in the Week

At outlets that report to NPD BookScan, unit sales of print books were 6% higher in the week ended July 23, 2017, than in the similar week in 2016, led by double-digit increases in the two juvenile categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #double-digit increases #6% higher #print books #double-digit gains #juvenile categories


Five-pronged Birlinn turns 25

The Edinburgh-based and Scottish interest-focused publisher Birlinn, which issues around 160 titles a year, is looking to grow in its second quarter-century of trading. Continue reading at The Bookseller

[ The Bookseller | 2017-07-28 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, July 23, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended July 23, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks


Trusted Media Brands to Distribute Reminisce Across Newsstands

The bi-monthly magazine hits the stands on August 8. The post Trusted Media Brands to Distribute Reminisce Across Newsstands appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-07-27 00:00:00 UTC ]
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Why publishers are testing an old Facebook tool originally designed for brands

Publishers are dusting off Facebook Shop, a tool first rolled out to brands, as they look to develop their affiliate commerce revenues. The post Why publishers are testing an old Facebook tool originally designed for brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-25 00:00:00 UTC ]
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Former energy chief turns literary fiction publisher

Former energy chief Louise Boland is launching a new publisher focusing on contemporary literary fiction. Continue reading at The Bookseller

[ The Bookseller | 2017-07-20 00:00:00 UTC ]
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Hearst's Pioneer Woman Magazine Expands in Second Outing

The Pioneer Woman Magazine is increasing its distribution to 500,000 copies and moving past its Walmart-only distribution strategy for its second issue, which will be released in September.The Hearst Magazines publication, a joint venture with Scripps Networks Interactive, features Ree Drummond,... Continue reading at Advertising Age

[ Advertising Age | 2017-07-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #barnes noble #food network #pioneer woman #joint venture #distribution strategy