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Hearst's Pioneer Woman Magazine Expands in Second Outing

The Pioneer Woman Magazine is increasing its distribution to 500,000 copies and moving past its Walmart-only distribution strategy for its second issue, which will be released in September.The Hearst Magazines publication, a joint venture with Scripps Networks Interactive, features Ree Drummond,... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution strategy #joint venture #pioneer woman #food network #barnes noble

Behind the Cookbook Bestsellers: June 2014

One of the Pioneer Woman’s perennially popular cookbooks and a sweet taste of the South are just two of top-selling titles on PW's cookbook bestsellers list for June. Continue reading at 'Publishers Weekly'