Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

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Graphic Novels Publisher NBM Turns 40

The indie comics publisher, founded in 1976 by a Syracuse University student, has helped shape the contemporary literary comics landscape. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, May 14, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended May 14, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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Publishers must comply with new data laws to avoid €20m fines

Publishers are being urged to reassess how they process personal data ahead of new European regulations set to come into force in May next year regardless of Brexit. Continue reading at The Bookseller

[ The Bookseller | 2017-05-18 00:00:00 UTC ]
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Hearst Promotes Michael Sebastian to Esquire.com Site Director, Kate Storey to News Director

A trio of promotions at Hearst moves Michael Sebastian up to site director of Esquire.com, Kate Storey to news director, Ben Boskovich to managing editor of Esquire.com and Megan Friedman to deputy news editor of the newsroom. Sebastian joined Hearst in 2015 from Ad Age as senior news editor at... Continue reading at AdWeek

[ AdWeek | 2017-05-17 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, May 7, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended May 7, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #week ended #bestselling ibooks


Apple iBooks Category Bestsellers, April 30, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended April 30, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-05 00:00:00 UTC ]
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Why fashion and beauty brands are setting their sights on Austin

Fashion and beauty retailers are following in the footsteps of publishers like Conde Nast and BuzzFeed by setting up shop in Austin. The post Why fashion and beauty brands are setting their sights on Austin appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-04 00:00:00 UTC ]
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Hearst Shows Advertisers How Hip It Is With Musical.ly Deal

Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age

[ Advertising Age | 2017-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video series #seventeen magazine #ad buyers #year ahead #digital roadmap #hearst announced


Time Inc. CEO as Sale Talks End: 'This Company Has Largely Under-Exposed Its Brands'

It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age

[ Advertising Age | 2017-04-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #crucial source #magazine publishers #digital revenues #digital audiences #continued growth #magazine group #strategic plan #friday morning


Apple iBooks Category Bestsellers, April 23, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended April 23, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
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New report shows the number of requests for user data Facebook receives from global governments

Today Facebook publishes its Global Government Requests Report, revealing just how many data requests the social network has received from governments around the world. This time around, the report covers the second half of 2016, and it shows a mixed-bag of figures. While the number of items... Continue reading at Betanews

[ Betanews | 2017-04-27 00:00:00 UTC ]
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Publishers say Facebook can save Instant Articles with better data, subscription tools

Publishers say that Facebook can save Instant Articles by improving subscription products, letting pubs have more control over their inventory and sharing more user data. The post Publishers say Facebook can save Instant Articles with better data, subscription tools appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #subscription tools #post publishers #user data


From 'Trump Survival Guide' to 'Hillbilly Elegy,' book publishing turns to all things political

The business of publishing and selling political-themed books moved front and center with the dawn of the Trump era in Washington. Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-04-22 00:00:00 UTC ]
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Brand Marketing In The Marvel Universe

It would be tough to argue against Marvel being one of the strongest, most recognized brand names in the world. And with that strength, comes . . responsibility? Sure, but also requests from other brands to partner up so they too can warm themselves on your white hot brand halo. Right,... Continue reading at Fast Company

[ Fast Company | 2017-04-17 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, April 9, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended April 9, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks


How Thought Catalog Uses Social Media Data To Drive Book Publishing

Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create 'an experience that isn't efficient—that's anti-efficient.' The post How Thought Catalog Uses Social Media Data To Drive Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-12 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, April 2, 2017

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended March 26, 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-06 00:00:00 UTC ]
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Victoria Beckham and Target celebrate new fashion collaboration during posh Bel-Air garden party

As her son Romeo played bean bag toss and daughter Harper strung a necklace from dried flowers, fashion designer Victoria Beckham chatted quietly in a shaded corner of a garden party. “This feels like a celebration,” Beckham said. “It feels like a very British celebration.” The Saturday afternoon... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-04-04 00:00:00 UTC ]
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Cathy Glass turns to crime fiction for Avon

HarperCollins' bestselling non-fiction author Cathy Glass is to turn her hand to crime fiction with Avon. Continue reading at The Bookseller

[ The Bookseller | 2017-04-01 00:00:00 UTC ]
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