Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

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Turning Up the Volume on Audiobooks in Canada

A BookNet Canada study reveals growing sales and library circulation of audiobooks, but consumers are having some problems finding the audiobooks they want. The post Turning Up the Volume on Audiobooks in Canada appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #canada appeared #post turning


Pearson shares learning design under creative commons license

Pearson is making its Learning Design Principles (LDPs) publicly available under a creative commons license to "broaden the conversation" on the learning principles that should form the basis for educational products. Continue reading at The Bookseller

[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, December 11, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended December 11, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks


Hearst to Launch Another Celebrity Print Title

The Pioneer Woman magazine puts Food Network host Ree Drummond on the newsstand. The post Hearst to Launch Another Celebrity Print Title appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #post hearst


The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #larger reach #morgan stanley


Apple iBooks Category Bestsellers, December 4, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended December 4, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks


Foyles unveils branded stationery range

Bookseller Foyles is selling its first branded stationery range, which comprises four different types of notebook. Continue reading at The Bookseller

[ The Bookseller | 2016-12-06 00:00:00 UTC ]
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What marketers can learn from Facebook Live’s top brand videos

Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #live video #facebook live


Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences

Good Housekeeping's December issue Hearst may be a 129-year-old media company,  but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging... Continue reading at AdWeek

[ AdWeek | 2016-12-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile app #machine learning


Publishers Betting on Strong Holiday Sales for Licensed Products

Books featuring licensed characters have seen a boom in recent years, and this holiday season looks to be a lucrative one. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #holiday season #licensed products


Oxford Lit Fest u-turns on author payment

The Oxford Literary Festival has changed its mind over paying authors to appear at the event. Continue reading at The Bookseller

[ The Bookseller | 2016-11-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #paying authors


EnsembleIQ Taps Jeff Greisch as Chief Brand Officer

The 33-year publishing veteran will oversee all content and sales operations for the company's 40-plus brands. The post EnsembleIQ Taps Jeff Greisch as Chief Brand Officer appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sales operations


Apple iBooks Category Bestsellers, November 20, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended November 20, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks


4 Steps Toward Harnessing The Power of Your Audience Data

[Sponsored] The age of publishing atomization is upon us. In this era, anything and everything is niche. Audiences are smaller and more specific, content is more consumable, data is more meticulous The post 4 Steps Toward Harnessing The Power of Your Audience Data appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #audience data


Slack-averse brands and agencies gravitate to Facebook, Microsoft alternatives

Despite steadily gaining traction among tech and publishing companies over the past few years, Slack has been slow to catch on with most brands and agencies. And with two new entrants -- Facebook’s Workplace and Microsoft’s Teams -- heating up competition in the space, the $4 billion unicorn... Continue reading at Digiday

[ Digiday | 2016-11-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing companies


Facebook reveals fresh flaws with its data

Facebook reveals a further four flaws with the data it shares with publishers and advertisers. Continue reading at BBC News

[ BBC News | 2016-11-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #facebook reveals


Millennial-Focused Video Network Cheddar Looking for Brands to Sponsor Shows

Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age

[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #personal finance #real estate


Unbound looks global as it turns five

Crowdfunding publisher Unbound is to expand into the US next year. The press, which was founded in 2011 by writers Dan Kieran, John Mitchinson and Justin Pollard, is planning to hire US editors to source Stateside projects as part of its global expansion. Continue reading at The Bookseller

[ The Bookseller | 2016-11-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #justin pollard #john mitchinson #global expansion


Criado-Perez to publish feminist 'call to arms' on data gap

Chatto & Windus has acquired feminist campaigner Caroline Criado-Perez’s second book, Atypical, to be published in 2018.  Continue reading at The Bookseller

[ The Bookseller | 2016-11-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #chatto windus #data gap #publish feminist


Wolters Kluwer Legal and Regulatory US in Partnership With IPR License

IPR's rights platform is to promote translations of Wolters Kluwer Legal and Regulatory content in a new agreement signed at Frankfurt. The post Wolters Kluwer Legal and Regulatory US in Partnership With IPR License appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #agreement signed #rights platform #ipr license