Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

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Apple iBooks Category Bestsellers, October 30, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended October 30, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Licensing Hotline: November 2016

Next January, Random House Children’s Books will launch its first four titles tied to Just Born’s marshmallow candy brand, Peeps. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Nielsen Children's Book Summit: YouTube, Discoverability, All Ages Content, and Brands as Platforms

YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book summit #nielsen children #top brands


EU privacy watchdogs seek answers from WhatsApp and Yahoo about users' data

European Union privacy watchdogs have warned WhatsApp CEO Jan Koum to stop sharing users' data with parent company Facebook until they investigated whether the transfers comply with EU data protection law. They also want Yahoo's Marissa Mayer to come clean about recent leaks and spying... Continue reading at PC World

[ PC World | 2016-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #privacy policy #open letter #marissa mayer


Hearst Previews New Content and Sponsorship Opportunities at MagFront

When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted its fourth MagFront presentation at Hearst Tower, previewing... Continue reading at AdWeek

[ AdWeek | 2016-10-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #joanna coles #great success #lenny letter #oprah winfrey #surprise appearance


Facetime: Magazine Parties, and Marketers Step Out

This week, the Association of National Advertisers held its Masters of Marketing conference in Orlando, Fla. In New York, Bloomberg Pursuits, Esquire and People en Español celebrated their October issues. Check out more below. Continue reading at AdWeek

[ AdWeek | 2016-10-26 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, October 23, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended October 23, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks


Hearst Acquires Aviation Service CAMP

The publisher dives deeper into information and data with latest purchase. The post Hearst Acquires Aviation Service CAMP appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, October 16, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended October 16, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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How Publisher IDW Is Using Its Comic Book Experience To Build A TV Brand

CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently. CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently.The arrival of Dirk Gently's Holistic... Continue reading at Fast Company

[ Fast Company | 2016-10-21 00:00:00 UTC ]
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Facebook-thirsty publishers turn to celebrities to worm into the news feed

Years ago, brands like Viral Nova, Distractify and Diply rode the power of Facebook influencer traffic to relevance with advertisers. Today, hundreds of publishers have dipped their toes in the water, and companies like The Social Edge drive well over 100 million pageviews every month for them.... Continue reading at Digiday

[ Digiday | 2016-10-21 00:00:00 UTC ]
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Christian Living Remains a Strong Publishing Category

Books on Christian living remain cornerstones of many Christian publishers' programs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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Pinterest Is Working on a New 'Explore' Section for Publishers, Brands

Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the... Continue reading at Advertising Age

[ Advertising Age | 2016-10-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #remains unclear #person familiar


Apple iBooks Category Bestsellers, October 9, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended October 9, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
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Best Life Magazine Finds a Second Life as a Digital Brand

From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best... Continue reading at AdWeek

[ AdWeek | 2016-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #branded videos #print magazine


Inside Chief Executive’s Data-Driven Evolution

How the 40-year-old business magazine adapted to meet 21st-century market demands. The post Inside Chief Executive’s Data-Driven Evolution appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
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ACLU: Police use Twitter, Facebook data to track protesters

According to an ACLU blog post published on Tuesday, law enforcement officials implemented a far-reaching surveillance program to track protesters in both Ferguson, MO and Baltimore, MD during their recent uprisings and relied on special feeds of use... Continue reading at Engadget

[ Engadget | 2016-10-11 00:00:00 UTC ]
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As Facebook turns fickle, publishers focus again on search

Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting... Continue reading at Digiday

[ Digiday | 2016-10-11 00:00:00 UTC ]
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Russell Brand to publish guide to addiction with Bluebird

Russell Brand is publishing a guide to addiction with Pan Macmillan's wellness and lifestyle imprint Bluebird. Continue reading at The Bookseller

[ The Bookseller | 2016-10-08 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, October 2, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended October 2, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling ibooks